Prof.Androniki Kavoura is a professor at the University of West Attica (PADA), in the Department of Business Administration, in the field of Communication with an emphasis on Advertising Communication. She holds a BA in Philosophy, a Post Graduate Diploma in Media and Communication Management from the University of Stirling, Scotland and a PhD in Communication Science as a fellow of the Government Scholarships Foundation (SSF). She acted as the president of the Marketing and Advertising Department of the former Athens Technological Educational Foundation from 2011 to 2015. She has been an associate teaching staff member in the Master's program "Management of Cultural Units" at the Hellenic Open University since 2006. She has published numerous papers in peer-reviewed international scientific journals and chapters in collective volumes on communication and tourism issues. She has written a monograph on the subject of communication and branding that has been published in America, she has published a monograph titled "Communication and Advertising in Social Networking Media" and a textbook entitled "Communication, Advertising and Marketing in the Digital Environment and the role of Social Networking Media." Androniki Kavoura is the chair of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT).