The recent pandemic has raised significant challenges worldwide. In higher education, the necessity to adopt efficient strategies to sustain education during the crisis is mobilizing diverse, complementary, and integrative action in response. In this research article, we rise to the challenge of designing and implementing a transparent strategy for social media awareness at King Abdulaziz University (KAU). We introduce a framework for social media impact, termed the KAU Pandemic Framework. This includes the factors with the most important role in enhancing the deployment of social media in crisis in order to minimize the negative impact on education’s sustainability. We used a mixed-methods approach, integrating quantitative statistical analyses of social media data and online surveys and qualitative interviews in such a way as to construct a comprehensive framework. The results show that a methodological framework can be justified and that Twitter contributes significantly to six areas: administrative resilience; education sustainability; community responsibility; positive sentiment; community bonds; and delivery of promised value. The components of our proposed methodological framework integrate five pillars of the strategic adoption of social media: social media governance; social media resilience; social media utilization; decision-making capability; and institutional strategy. Finally, we show that the KAU Pandemic Framework can be used as strategic decision-making tool for the analysis of the gaps and inefficiencies in any social media plan that is deployed and the management challenges arising from the pandemic.

This study explores the significance of students’ aspirations as motivation and expectations in adopting e-learning, considering the influence of cultural values. The research utilizes a theoretical framework that integrates the Technological Acceptance Model, the Unified Theory of Acceptance and Use of Technology, and the DeLone and McLean Information System Success Model, along with Schwartz’s human values. Employing a quantitative approach, the study investigates the relationship between social factors and e-learning adoption through a survey of 509 students at King Abdulaziz University in Saudi Arabia using a structured questionnaire and Structural Equation Model for hypothesis testing. Results reveal that students with a proclivity for change and self-enhancement have higher motivation and expectations towards e-learning, while those with conservative perspectives show lower motivation and expectations. Additionally, students prioritizing self-enhancement and openness to change are more likely to actively engage in e-learning adoption. This research contributes to sustainability by highlighting how fundamental human values influence e-learning adoption. It also emphasizes the role of sustainable education and transformative learning processes in shaping attitudes towards e-learning. These insights inform the development of effective e-learning programs, benefiting the field of e-learning research and providing valuable guidance to researchers, policymakers, and decision-makers in creating more inclusive and sustainable educational practices.

Aim: This study investigated the impact of digitalization on foreign direct investment (FDI) inflows in Saudi Arabia. m Methods: The study identified critical digitalization and institutional factors and hypothesized their influence on FDI inflows to Saudi Arabia. Multiple linear regression analysis using the Ordinary Least Squares (OLS) method was conducted on data from 1997 to 2022, utilizing SPSS. Results: The outcomes revealed that digital infrastructure and government policy positively and significantly explain the FDI inflows in Saudi Arabia. The null hypothesis was rejected, indicating that effective digitalization and supportive government policy contribute to FDI inflows. Conclusion: The study concluded that internet access, mobile phone usage, and favorable government policies are key factors in attracting FDI inflows into Saudi Arabia. Recommendations: Policymakers should prioritize developing and implementing comprehensive digitalization strategies and regulations to improve digitalization and business-related institutions, raise the standard of digital transformation, and improve the regulatory environment framework to encourage more inward FDI inflows.