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Mobility-as-a-service (MaaS) is a concept that has gained popularity and interest in the last few years. A significant determinant of the successful integration of a MaaS scheme is demand from passengers and potential users. The current research explores demand and willingness-to-pay for MaaS, focusing on different MaaS plans and offered services. An online survey in Greater Manchester, United Kingdom is utilized in order to explore and model such preferences and choices. Data from the survey includes socio-demographic data, current travel patterns, and a menu-based, stated preference experiment where the users were able to design their ideal MaaS plan. We model user choices by estimating a multinomial logit model, calculating also willingness-to-pay (WTP) for different levels of offered services in the MaaS package (public transport, car-sharing, bike-sharing and taxi). Results of the paper shed light into demand and quantitative analysis regarding MaaS, which the current literature lacks and outlines a price range for mobility services which is close to relevant literature in other locations for public transport and car-sharing and provides WTP estimates for taxi and bike-sharing. Results from this paper are useful both to potential MaaS operators and mobility service providers who would consider joining such initiatives; as we highlight user preferences and willingness-to-pay and to policymakers; outlining the overall preference for MaaS and the effect of socio-demographic and travel habits on MaaS plan choices.
Ioannis Tsouros; Athena Tsirimpa; Ioanna Pagoni; Amalia Polydoropoulou. MaaS users: Who they are and how much they are willing-to-pay. Transportation Research Part A: Policy and Practice 2021, 148, 470 -480.
AMA StyleIoannis Tsouros, Athena Tsirimpa, Ioanna Pagoni, Amalia Polydoropoulou. MaaS users: Who they are and how much they are willing-to-pay. Transportation Research Part A: Policy and Practice. 2021; 148 ():470-480.
Chicago/Turabian StyleIoannis Tsouros; Athena Tsirimpa; Ioanna Pagoni; Amalia Polydoropoulou. 2021. "MaaS users: Who they are and how much they are willing-to-pay." Transportation Research Part A: Policy and Practice 148, no. : 470-480.
The introduction of shared autonomous vehicles into the transport system is suggested to bring significant impacts on traffic conditions, road safety and emissions, as well as overall reshaping travel behaviour. Compared with a private autonomous vehicle, a shared automated vehicle (SAV) is associated with different willingness-to-adopt and willingness-to-pay characteristics. An important aspect of future SAV adoption is the presence of other passengers in the SAV—often people unknown to the cotravellers. This study presents a cross-country exploration of user preferences and WTP calculations regarding mode choice between a private non-autonomous vehicle, and private and shared autonomous vehicles. To explore user preferences, the study launched a survey in seven European countries, including a stated-preference experiment of user choices. To model and quantify the effect of travel mode attributes and socio-demographic characteristics, the study employs a mixed logit model. The model results were the basis for calculating willingness-to-pay values for all countries and travel modes, and provide insight into the significant heterogeneous, gender-wise effect of cotravellers in the choice to use an SAV. The study results highlight the importance of analysis of the effect of SAV attributes and shared-ride conditions on the future acceptance and adoption rates of such services.
Amalia Polydoropoulou; Ioannis Tsouros; Nikolas Thomopoulos; Cristina Pronello; Arnór Elvarsson; Haraldur Sigþórsson; Nima Dadashzadeh; Kristina Stojmenova; Jaka Sodnik; Stelios Neophytou; Domokos Esztergár-Kiss; Jamil Hamadneh; Graham Parkhurst; Shelly Etzioni; Yoram Shiftan; Floridea Di Ciommo. Who Is Willing to Share Their AV? Insights about Gender Differences among Seven Countries. Sustainability 2021, 13, 4769 .
AMA StyleAmalia Polydoropoulou, Ioannis Tsouros, Nikolas Thomopoulos, Cristina Pronello, Arnór Elvarsson, Haraldur Sigþórsson, Nima Dadashzadeh, Kristina Stojmenova, Jaka Sodnik, Stelios Neophytou, Domokos Esztergár-Kiss, Jamil Hamadneh, Graham Parkhurst, Shelly Etzioni, Yoram Shiftan, Floridea Di Ciommo. Who Is Willing to Share Their AV? Insights about Gender Differences among Seven Countries. Sustainability. 2021; 13 (9):4769.
Chicago/Turabian StyleAmalia Polydoropoulou; Ioannis Tsouros; Nikolas Thomopoulos; Cristina Pronello; Arnór Elvarsson; Haraldur Sigþórsson; Nima Dadashzadeh; Kristina Stojmenova; Jaka Sodnik; Stelios Neophytou; Domokos Esztergár-Kiss; Jamil Hamadneh; Graham Parkhurst; Shelly Etzioni; Yoram Shiftan; Floridea Di Ciommo. 2021. "Who Is Willing to Share Their AV? Insights about Gender Differences among Seven Countries." Sustainability 13, no. 9: 4769.
The technology that allows fully automated driving already exists and it may gradually enter the market over the forthcoming decades. Technology assimilation and automated vehicle acceptance in different countries is of high interest to many scholars, manufacturers, and policymakers worldwide. We model the mode choice between automated vehicles and conventional cars using a mixed multinomial logit heteroskedastic error component type model. Specifically, we capture preference heterogeneity assuming a continuous distribution across individuals. Different choice scenarios, based on respondents’ reported trip, were presented to respondents from six European countries: Cyprus, Hungary, Iceland, Montenegro, Slovenia, and the UK. We found that large reservations towards automated vehicles exist in all countries with 70% conventional private car choices, and 30% automated vehicles choices. We found that men, under the age of 60, with a high income who currently use private car, are more likely to be early adopters of automated vehicles. We found significant differences in automated vehicles acceptance in different countries. Individuals from Slovenia and Cyprus show higher automated vehicles acceptance while individuals from wealthier countries, UK, and Iceland, show more reservations towards them. Nontrading mode choice behaviors, value of travel time, and differences in model parameters among the different countries are discussed.
Shelly Etzioni; Jamil Hamadneh; Arnór Elvarsson; Domokos Esztergár-Kiss; Milena Djukanovic; Stelios Neophytou; Jaka Sodnik; Amalia Polydoropoulou; Ioannis Tsouros; Cristina Pronello; Nikolas Thomopoulos; Yoram Shiftan. Modeling Cross-National Differences in Automated Vehicle Acceptance. Sustainability 2020, 12, 9765 .
AMA StyleShelly Etzioni, Jamil Hamadneh, Arnór Elvarsson, Domokos Esztergár-Kiss, Milena Djukanovic, Stelios Neophytou, Jaka Sodnik, Amalia Polydoropoulou, Ioannis Tsouros, Cristina Pronello, Nikolas Thomopoulos, Yoram Shiftan. Modeling Cross-National Differences in Automated Vehicle Acceptance. Sustainability. 2020; 12 (22):9765.
Chicago/Turabian StyleShelly Etzioni; Jamil Hamadneh; Arnór Elvarsson; Domokos Esztergár-Kiss; Milena Djukanovic; Stelios Neophytou; Jaka Sodnik; Amalia Polydoropoulou; Ioannis Tsouros; Cristina Pronello; Nikolas Thomopoulos; Yoram Shiftan. 2020. "Modeling Cross-National Differences in Automated Vehicle Acceptance." Sustainability 12, no. 22: 9765.
Future car purchase can determine an array of things ranging from CO2 emissions to urban life quality. For this reason, models and methods predicting car purchase are valuable to policy makers. This paper examines the future car purchase choice, using modules and different levels of attributes that construct a car, and measures the effect on the purchase choice of personality traits such as symbolic/exuberant attitudes towards vehicles. The results may enable policy makers to focus on certain market segments when promoting alternative fuel and automated vehicles. The paper proposes a hybrid choice model, with latent variables capturing the pro-environmental, exuberant and tech-friendly attitudes of individuals. The questionnaire presented to the respondents is in the form of a menu, from which participants may choose five different types of vehicle characteristics (engine size, type of car, fuel type, car edition and level of automation) to construct their ideal vehicle. Results indicate a negative correlation between symbolic, exuberant attitudes towards automobiles, the view of cars as symbols, and willingness to purchase a hybrid or electric vehicle. The findings further suggest that there is a correlation between symbol-driven exuberant attitudes and the desire to buy a larger vehicle. This paper examines the relationship between the symbolic perception of cars and, simultaneously, a range of characteristics, to discover which car attributes the symbolic perception affects. It also proposes an integrated framework for the modeling of future car purchase, with the hypothesis that each of the three presented latent variables can affect different modules of the individual’s ideal car concept.
Ioannis Tsouros; Amalia Polydoropoulou. Who will buy alternative fueled or automated vehicles: A modular, behavioral modeling approach. Transportation Research Part A: Policy and Practice 2019, 132, 214 -225.
AMA StyleIoannis Tsouros, Amalia Polydoropoulou. Who will buy alternative fueled or automated vehicles: A modular, behavioral modeling approach. Transportation Research Part A: Policy and Practice. 2019; 132 ():214-225.
Chicago/Turabian StyleIoannis Tsouros; Amalia Polydoropoulou. 2019. "Who will buy alternative fueled or automated vehicles: A modular, behavioral modeling approach." Transportation Research Part A: Policy and Practice 132, no. : 214-225.
The environmental impacts of material production, processing and consumption are profound and increasing. The aim of this study was to examine the extent at which consumers of diverse products – specifically, cars and mobile phones – valued the sustainability of materials resourced to make them. Using two choice experiments in Germany, India, Japan, Sweden, the UK and the US (total N = 6,033), we found that economic and functional attributes dominated product choice. Respondents placed relatively little or no value on ethically- or sustainably- sourced materials whereas non-conventional (organic) materials were important only in some countries. The overall low average scores of self-reported knowledge (4.8 for cars and 4.7 for mobile phones; score range 1–10) and salience about the sustainability of vehicles and phones (5.7 for cars and 4.9 for mobile phones) were partially consistent with this relatively limited influence of the sustainable materials on product preferences. Findings showed considerable cross-national differences in consumer knowledge, preferences and willingness to pay. For example, respondents from all countries except the US placed a significantly positive value on cars made of ethically-sourced-organic materials with marginal willingness to pay values ranging from a minimum of €1,951 in Germany up to a maximum of €4,524 in the UK. In the case of mobile phones, respondents placed both positive and negative values against alternative materials relative to conventional materials, which was the reference case. Also, there was disparity between self-reported sustainability knowledge/concerns and experimental product choices. Policymakers should consider further economic and/or education measures to facilitate consumer demand for products made of sustainable-materials.
Dimitris Potoglou; Lorraine Whitmarsh; Colin Whittle; Ioannis Tsouros; Paul Haggar; Tobias Persson. To what extent do people value sustainable-resourced materials? A choice experiment with cars and mobile phones across six countries. Journal of Cleaner Production 2019, 246, 118957 .
AMA StyleDimitris Potoglou, Lorraine Whitmarsh, Colin Whittle, Ioannis Tsouros, Paul Haggar, Tobias Persson. To what extent do people value sustainable-resourced materials? A choice experiment with cars and mobile phones across six countries. Journal of Cleaner Production. 2019; 246 ():118957.
Chicago/Turabian StyleDimitris Potoglou; Lorraine Whitmarsh; Colin Whittle; Ioannis Tsouros; Paul Haggar; Tobias Persson. 2019. "To what extent do people value sustainable-resourced materials? A choice experiment with cars and mobile phones across six countries." Journal of Cleaner Production 246, no. : 118957.
Mobility as a Service (MaaS) is a promising concept which aims at offering seamless mobility to end users and providing economic, societal, transport-related and environmental benefits to the cities of the future. To achieve a successful future market take-up of MaaS it is important to develop prototype business models to offer high-value bundled mobility services to customers, as well as enable the MaaS operator and the involved actors to capture value. This paper aims at investigating the business perspective of MaaS by collecting qualitative data from workshops and in-depth interviews in three European metropolitan areas: Budapest, Greater Manchester and the city of Luxembourg. The analysis of the collected data contributed to the in-depth analysis of the MaaS business ecosystem and the identification of the champions of MaaS in the three areas. Prototype business models for MaaS are developed based on the Osterwalder’s canvas, to describe how MaaS operators may create, deliver, and capture value. Our findings indicate that the MaaS ecosystem comprises of public and private actors who need to cooperate and compete in order to capture value. Although noticeable deviations among the study areas are observed, mobility service providers, public transport authorities and regional authorities were commonly indicated as the key actors in a MaaS partnership. In addition, viewed as a system, enablers and barriers to MaaS are identified based on the systems’ of innovation approach. The analysis indicates that the regulatory framework of the cities, the lack of standardization and openness of the application programming interfaces and the need for transport-related investments constitute risks for the successful implementation of MaaS in the study areas. Trust between MaaS actors and cooperation in e-ticketing are key enablers in some of the study areas.
Amalia Polydoropoulou; Ioanna Pagoni; Athena Tsirimpa; Athena Roumboutsos; Maria Kamargianni; Ioannis Tsouros. Prototype business models for Mobility-as-a-Service. Transportation Research Part A: Policy and Practice 2019, 131, 149 -162.
AMA StyleAmalia Polydoropoulou, Ioanna Pagoni, Athena Tsirimpa, Athena Roumboutsos, Maria Kamargianni, Ioannis Tsouros. Prototype business models for Mobility-as-a-Service. Transportation Research Part A: Policy and Practice. 2019; 131 ():149-162.
Chicago/Turabian StyleAmalia Polydoropoulou; Ioanna Pagoni; Athena Tsirimpa; Athena Roumboutsos; Maria Kamargianni; Ioannis Tsouros. 2019. "Prototype business models for Mobility-as-a-Service." Transportation Research Part A: Policy and Practice 131, no. : 149-162.
Athina Tsirimpa; Amalia Polydoropoulou; Ioannis Tsouros. Route choice preferences: insights from Portuguese freight forwarders and truck drivers. Transportation Planning and Technology 2019, 42, 729 -738.
AMA StyleAthina Tsirimpa, Amalia Polydoropoulou, Ioannis Tsouros. Route choice preferences: insights from Portuguese freight forwarders and truck drivers. Transportation Planning and Technology. 2019; 42 (7):729-738.
Chicago/Turabian StyleAthina Tsirimpa; Amalia Polydoropoulou; Ioannis Tsouros. 2019. "Route choice preferences: insights from Portuguese freight forwarders and truck drivers." Transportation Planning and Technology 42, no. 7: 729-738.