Dr. Pankaj Goel is an Assistant Professor in the Department of Business Management, Guru Nanak Institute of Management and Technology, Ludhiana, India. He has received his PhD in Political Marketing from I. K. G. Punjab Technical University, Jalandhar-Kapurthala, India. He has more than sixteen years of experience. His interest areas are political marketing, voters’ behaviour, voters’ perception, political campaigning, social media and learning various statistical tools and techniques. He has several research publications in national and international conferences and journals of repute. He has also contributed to book chapters and conference proceedings of international reputation. He is among the members of editorial boards of many journals. He is also a reviewer of many international journals. He has authored many books, including textbooks on Corporate Accounting, Banking and Insurance, Micro Economics, Managerial Economics, Business Mathematics etc. He is a life member of the Indian Society of Technical Education (ISTE).
Dr. Pankaj Goel is an Assistant Professor in the Department of Business Management, Guru Nanak Institute of Management and Technology, Ludhiana, India. He has received his PhD in Political Marketing from I. K. G. Punjab Technical University, Jalandhar-Kapurthala, India. He has more than sixteen years of experience. His interest areas are political marketing, voters’ behaviour, voters’ perception, political campaigning, social media and learning various statistical tools and techniques. He has several research publications in national and international conferences and journals of repute. He has also contributed to book chapters and conference proceedings of international reputation. He is among the members of editorial boards of many journals. He is also a reviewer of many international journals. He has authored many books, including textbooks on Corporate Accounting, Banking and Insurance, Micro Economics, Managerial Economics, Business Mathematics etc. He is a life member of the Indian Society of Technical Education (ISTE).