The increased number of road accidents, leading to deaths and serious injuries is a social problem facing most of the world countries, which can affect the sustainable development of a society. This has economic implications, because it impacts the increase of expenditure on hospitalization and the recovery costs of those injured. The current article is based on a quantitative research, coordinated by the authors, conducted among traffic participants from Romania. The major objective of the study was to quantify the main aspects of seatbelt wearing behavior. The research was carried out at national level and used a systematic probabilistic sampling. The sample contains 4346 subjects, of which 3120 were from the automobile section, representing the topic of this article, and being representative of the Romanian adult population. The main research results showed that the percentage of women always wearing seatbelts (76.4%) is higher than the percentage of men (69.9%). Additionally, the highest percentage of people always wearing seatbelts is found at the age group over 55 years (85.2%). The percentage decreases with age—the age group 18–25 are the least likely to wear seatbelts.

In a global context increasingly marked by environmental concerns, the circular economy is becoming an essential solution for sustainability. The present study analyzes the integration of circular economy principles into the marketing strategies of fast-food restaurants, as well as the influence they have on consumer perception. The research instrument was an online questionnaire that had a number of 676 respondents. The research results highlighted that 44.5% of the respondents took into consideration the sustainable part of fast-food restaurants, but speed and convenience proved to be the essential elements that they chose. The most appreciated aspects highlighted by the respondents were biodegradable packaging, providing healthy food options and the use of local and sustainable ingredients. In contrast, the least appreciated aspects were collaborations with ecological organizations and reducing the carbon footprint. On the other hand, it was found that among the most appreciated methods of promoting sustainability, that fast-food restaurants can implement, were social media and digital campaigns. A much smaller impact was observed in the choice of TV commercials and collaborations with influencers. In essence, this research provides some practical insights into marketing strategies that consider sustainability in the fast-food industry, but also helps to understand consumer behavior. The results highlighted the fact that there is a need for consumer education in order to increase the effect of sustainability measures. Moreover, the obtained results can constitute a solid basis for further research that focuses on how consumer perceptions of sustainability can affect real-life behaviors.

In order to stay competitive in the market, many fast-food restaurant owners are now implementing various measures to promote sustainable development. They include obtaining ingredients from local and organic farms, reducing energy or water use, and implementing recycling and composting. As the percentage of overweight people continues to rise, the interest in healthy eating has also increased. People are becoming more aware of the importance of maintaining a healthy diet and its impact on their overall health. The fast-food industry needs to adjust, implementing new quality strategies to make their businesses more efficient and attractive to consumers. The authors of this research study used a combination of exploratory research and quantitative marketing research to identify the quality strategies and sustainability measures and understand how consumers perceive their implementation. They conducted surveys and interviews with a sample of consumers to gather data on their attitudes and preferences regarding sustainable and quality measures in restaurants. The research results showed that most respondents want to consume fresh, healthy dishes and support the sustainability and quality measures that restaurants apply. Respondents also consider factors such as the waiting time and the quality-price ratio significant when choosing a restaurant. These findings suggest that consumers are becoming increasingly aware of the importance of sustainability and are willing to support restaurants that are promoting it.

The present article mainly aims at identifying the core aspects which have influenced the Romanian and foreign students’ decision to apply for mobility and the impact the mobility opportunities have had on the promotion of the universities they belong to, as a marketing technique. In this respect, the authors have conducted a qualitative exploratory empirical research study. As part of it, students from several university centres have been interviewed, the findings allowing the authors to establish the extent to which the respondents appreciate the types of mobility the universities offer at present, the extent to which they succeed in meeting their expectations and the way mobility programmes are promoted by universities. The research is based on the semi-structured in-depth interview. Based on the findings, the authors recommend the management of the Romanian universities should develop strategies to promote educational mobility which should offer more information and which should succeed in better communicating the advantages to students.

In a society in continuous development, air transport is no longer a luxury, but a means of transportation for everyone. As a result of rising living standards, reducing the cost of air travel compared to other means of transport, more and more people prefer to travel by air even at short distances. The steady increase in popularity and accessibility of air transport has led, in some cases to a decrease in the quality of services provided by air transport companies and in violation of consumer rights. The evolution of consumer protection has influenced positively the quality of air transport services by imposing certain obligations and offering a very high level of security, which increases passenger satisfaction. This article aims to quantify the passanger satisfaction and how the rights and interests of travelers in Romania are protected. In this respect, the authors carried out a quantitative research done among consumers of air transport services. Through a quantitative exploratory empirical research, 110 people were interviewed. The results obtained have made it possible to determine the extent to which the airline they have called upon, succeeds in meeting their expectations and satisfying them, and their rights have been respected. At the same time, passengers’ perception of the quality of air services were also quantified. Based on the results, the authors make some recommendations to airline companies’ management: to develop effective strategies to protect the rights and interests of travelers, to permanently identify the needs of the actual customers.

The importance of medical services in the modern age is undeniable. In Romania, the state medical system faces a series of problems, which do not seem to have an immediate solution. These include: outdated infrastructure, lack of medical staff, lack of investment and poor organization. The specialized literature presents studies of patient satisfaction, performed on different sectors of the medical field. This paper aims to present the Romanian medical services market, and the users’ satisfaction with the medical services. In order to highlight the opinions and behaviors of Romanians about the medical services and the degree to which the provision of these services met their expectations, the authors conducted a qualitative marketing research among the Romanian population. The sampling method was non-random, and a questionnaire was displayed on a web page (Computer Assisted Web Interviewing) to collect the data. The research revealed that many Romanians prefer private medical services, even if they are more expensive, due to the cleanliness, promptness and quality of the medical act. The authors consider that the topic addressed is very relevant and that, based on the results of this research, the authorities involved can establish concrete measures in order to improve the quality of the medical services and increase customer satisfaction.