Irfan Butt

Dr. Irfan Butt

Ryerson University, Toronto

Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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11 August 2022 in Journal of Financial Services Marketing
Verified
Journal Article
Closed access
PDF file
Omar H FaresOmar H Fares
Omar H Fares
IBIrfan Butt
Irfan Butt
SLSeung Hwan Mark Lee
Seung Hwan Mark Lee

10 June 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
THTania Hasan
Tania Hasan
MJMehwish Jawaad
Mehwish Jawaad
IBIrfan Butt
Irfan Butt
This study aims to provide critical managerial implications for human resource (HR) practitioners at private-sector organizations from an emerging economy perspective. The study helps to optimize organizational commitment in the assessment of work–life balance, person–job fit, work condition, and the mediation of job satisfaction. It also investigates the influence of certain demographic variables on organizational commitment. The population comprises employees working in private sector organizations across Pakistan. A total of 1100 survey questionnaires were sent to potential respondents; 843 responded, giving a response rate of 77%. SmartPLS 3 software and SPSS were used to perform structural equation modeling. The study revealed that work–life balance, person–job fit, and job satisfaction have a positive influence on organizational commitment. Job satisfaction intervenes complementarily with the relationship of work–life balance and person–job fit with organizational commitment, while full mediation of job satisfaction was found for work conditions. Age, female gender, experience with current employee, and total industry experience were positively related to organizational commitment. HR managers at private-sector organizations must strive to provide work–life balance, person–job fit, and better work conditions so that employees are optimally satisfied on the job and exercise strong affective organizational commitment.

21 June 2022 in British Food Journal
Verified
Journal Article
Closed access
YCYoussef Chetioui
Youssef Chetioui
IBIrfan Butt
Irfan Butt
AFAnass Fathani
Anass Fathani
HLHind Lebdaoui
Hind Lebdaoui
Purpose: Instagram health and wellbeing influencers (HWIs) have been increasingly considered as important sources of information and advice for their followers. This study aims to investigate the key antecedents of followers' attitude towards HWIs as well as their influence on their followers' intent to purchase organic products. The moderating effect of gender is also taken into account.Design/methodology/approach: Based on data collected from 251 Instagram HWIs followers, the authors empirically tested the conceptual model using structural equation modeling.Findings: First, the authors demonstrate that attitude towards HWIs positively impacts followers' attitude towards the promoted brands as well as their intention to purchase organic food brands. Second, followers' attitude towards HWIs is mainly influenced by perceived congruence, influencer credibility, and physical attractiveness. Finally, gender acts as a moderator, e.g. attitude towards HWIs is more likely to be influenced by perceived congruence and physical attractiveness among female followers.Practical implications: The findings allow organic brands' managers to understand the key antecedents of followers' attitudes toward HWIs, and therefore, better select talented influencers who are able to create purchase intentions among both existing and potential customers.Originality/value: This original research bridges a gap pertaining to the potential use of HWIs to shape consumer intention to purchase organic products. To the authors' knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the organic food industry.

29 August 2023 in British Food Journal
Verified
Journal Article
Closed access
YCYoussef Chetioui
Youssef Chetioui
IBIrfan Butt
Irfan Butt
HLHind Lebdaoui
Hind Lebdaoui
MNMary Grace Neville
Mary Grace Neville
LBLaila El Bouzidi
Laila El Bouzidi
Purpose: Following the COVID-19 pandemic, the upward trend of organic food (OF) consumption is no longer restrained to western markets but has also extended to emerging markets in different parts of the world. Still, extent post-pandemic literature has devoted little attention to the factors shaping consumers' intent to purchase organic food in developing markets. The current research empirically investigates the antecedents of consumers' attitude and intent to purchase organic food in an emerging market context (i.e. Morocco). This research also explores the differences between OF consumers' manifest attitudes prior to and following the COVID-19 pandemic.Design/methodology/approach: To achieve the study's objectives, data were collected from 1,060 Moroccan respondents using online self-administered questionnaires in two different eras: prior to the COVID-19 pandemic with a total of 441 valid responses and following the pandemic with 619 valid responses. Confirmatory factor analysis (CFA) was employed to validate the data, and a partial least squares (PLS) estimation was used to test the hypotheses.Findings: First, attitude towards OF has a significant impact on consumers' purchase intention; at the same time, it is influenced by subjective norms, organic labeling, perceived behavioral control, health consciousness, and environmental concern. This study's findings also suggest subjective norms, organic labeling, perceived behavioral control, health consciousness, environmental concern, age, and income as the key determinants of consumers' intention to purchase OF. Second, the IPMA analysis suggests that while health consciousness, organic labeling and perceived behavioral control are the most important constructs influencing attitude towards OF, consumers' purchase intention is mostly influenced by health consciousness, attitude towards OF and age. Finally, the PLS-Multigroup Analysis conveyed few discrepancies in the results when comparing the two eras (i.e. subjective norms and age had more significant impacts on consumers' purchase intent following the COVID-19 pandemic).Practical implications: This study provides organic food retailers and practitioners with a deeper understanding of the key aspects shaping consumers' intent to purchase organic products in emerging markets. The comparative analysis will also provide important insights on how to shape consumers' attitudes and purchase intentions in a new-normal marked by the COVID-19 pandemic.Originality/value: This study's findings contribute to the growing literature on consumers' behavior in the organic food industry, particularly in developing countries where research is still narrow. This study's study is the first of its kind to compare consumers' intention to purchase organic food before and following the COVID-19 pandemic.

1 April 2024 in International Entrepreneurship and Management Journal
Verified
Journal Article
Open access
PDF file
RSRaihan Taqui Syed
Raihan Taqui Syed
DSDharmendra Singh
Dharmendra Singh
NANisar Ahmad
Nisar Ahmad
IBIrfan Butt
Irfan Butt
Researchers’ interest in studying the relationship between age and entrepreneurship has mushroomed in the last decade. While over a hundred articles are published and indexed in the Scopus database alone with varying and fragmented results, there has been a lack of effort in reviewing, integrating, and classifying the literature. This article offers a framework-based systematic review of 174 articles to comprehend the relationship and influencing factors related to an individual's age and entrepreneurship. Bibliographic coupling is used to identify the prominent clusters in the literature on this topic and the most influential articles. Also, the TCCM review framework is adopted to provide a comprehensive insight into dominant theories applied, contexts (geographic regions and industries) incorporated, characteristics (antecedents, consequences, mediating and moderating variables, and their relationships) investigated, and research methods employed in age and entrepreneurship research over the last fifteen (2007–2022). Though the literature covers an array of industries, to better understand the age-entrepreneurship correlation, we need to investigate the new-age technologically driven business sectors further to expand our knowledge. Furthermore, we detect that the Theory of Planned Behavior mostly dominates the literature, with other theories trivially employed. Finally, we apply the TCCM framework to suggest fertile areas for future research.

16 March 2022 in Accounting Forum
Verified
Journal Article
Closed access
MBMerridee Bujaki
Merridee Bujaki
Camillo LentoCamillo Lento
Camillo Lento
IBIrfan Butt
Irfan Butt
NANathaniel Anderson
Nathaniel Anderson
COCheryl Ogima
Cheryl Ogima
Research exploring the intersection of accounting and Indigenous Peoples took off in the 1990s. We introduce principles of critical Indigenous theory into this field. We suggest that Indigenous understandings of ontology, epistemology, axiology, and methodology should form the basis of more future research into accounting and Indigenous Peoples. Before this can be done, however, a clear understanding of recent research on accounting and Indigenous Peoples is needed. We synthesise research in this area through a systematic literature review that identifies 72 relevant articles from 1979–2020. We undertake both content and thematic analysis of these articles. We find existing literature is largely grounded in Western understandings of ontology, epistemology, axiology, and methodology. We identify opportunities for insights from CIT to inform future accounting research with Indigenous Peoples as a step towards building relationships, respect, and reconciliation.