Irfan Butt is an Assistant Professor of Marketing at Ted Rogers School of Management, Ryerson University, Toronto, Canada. He received his PhD in Management from Sprott School of Business, Carleton University, Canada in 2010, MBA from the Thunderbird School of Global Management, Arizona State University, USA in 1991 and BA from The College of Wooster, USA in 1988. His prior teaching experience includes teaching at Lakehead University, Canada, Sultan Qaboos University, Oman and the Lahore University of Management Sciences, Pakistan. His research interests include digital strategy, emerging markets and bibliometric analysis.