Purpose: This study aims at exploring whether there are differences in behaviour between people with special access needs and those who do not have these needs at a religious destination. In particular, a comparison is made between the role and structure of the perceived value of accessibility and its effect on satisfaction and loyalty. Design/methodology/approach: Data are collected using a self-administered questionnaire (n = 523). Information on perceived value of accessibility, satisfaction and loyalty is subjected to confirmatory factor analysis to ensure the reliability and validity of the three components. Structural equation modelling is used to test the hypothesized relationship between these constructs. Findings: The weight of the items of the perceived value of accessibility is different between the groups analysed and its effects on satisfaction and loyalty are higher among people with access needs. Research limitations/implications: Results imply that the perceived value of accessibility may be a determinant in predicting satisfaction. Thus, any study addressing the role of accessibility in a destination should take this factor into consideration. At the same time, from a practical point of view, ensuring accessibility will also benefit destinations in providing better experiences. A clear limitation of this study is the use of a convenience sample. Originality/value: Religious tourism and accessible tourism have been treated as two separate issues in academic literature. However, curative shrines are sites where religious tourism and accessible tourism naturally merge. Hence, the originality of this article lies in its focus on accessible tourism in these religious sites.

Purpose: Posting and sharing about food on social media has surged in popularity amongst younger generations such as Millennials and Generation Z. This study aims to analyse and compare food-tourism sharing behaviour on social media across generations. First, this study specifically investigates the factors influencing the intention to share food experiences on social media; second, it examines the impact of sharing intention on actual behaviour and loyalty; and third, it determines whether Millennials and Generation Z differ in these relationships.Design/methodology/approach: A survey was carried out of Millennial and Generation Z travellers who shared food experiences on social media. Structural equation modelling (SEM) and multi-group analysis were performed to examine the cause-and-effect relationship in both generations.Findings: The findings reveal differences in motivation, satisfaction, sharing intention, sharing behaviour and loyalty between generations (Millennials and Generation Z).Research limitations/implications: This study contributes to the literature on the antecedents of food-sharing behaviour in online communities by indicating factors that influence the sharing of culinary experiences and brand or destination loyalty across generations. Suggestions for future research include exploring online food-sharing behaviour through cross-cultural comparisons in various regions.Practical implications: As Millennials and Generation Z will expand their market share in the coming years, the findings of this study can help improve marketing strategies for culinary tourism and generate more intense food experiences for both generations.Originality/value: The outcome of the research provides new insights to develop a conceptual model of food-sharing behaviour and tourism on social media by drawing comparisons across generations.

Los influencers han alcanzado un lugar preminente en las estrategias comerciales de muchas empresas, ya que transmiten seguridad y confianza a quienes les siguen. Su empleo como herramientas de promoción está bastante generalizado en el ámbito deportivo y están empezando a introducirse en el sector ecuestre en particular. El principal objetivo de este artículo es analizar la opinión que el potencial público receptor del sector tiene sobre las redes sociales y los influencers como nuevas herramientas de comunicación. Se han empleado metodologías de tipo cuantitativo (análisis de datos de fuentes secundarias del sector, estudio y análisis bivariado de los resultados de una encuesta) y cualitativas (entrevistas). El 80% del público potencial admite que si hubiera más influencers los seguirían. Un 80% de los usuarios que siguen perfiles de contenido ecuestre siguen principalmente perfiles de tipo informativo y un 65,1% los aprovechan como fuente de aprendizaje y formación. El 80,7% declara haber hecho nuevos descubrimientos gracias a un influencer, mientras que un 55,4% manifiesta haber realizado una compra gracias a ellos. Se concluye que, a pesar de estar en fase de desarrollo en el sector, la utilización de los influencers como herramienta de comunicación resulta muy recomendable.

Pricing strategies and tactics and itinerary design are some of the most important decisions faced by cruise companies in order to maximize their profits. This research aims both at analyzing factors that determine the price of a cruise package and at classifying cruise companies according to their pricing tactical decisions. In order to do so, we have gathered more than 84,000 cruise prices corresponding to around 9,200 departures for 2019, which belong to eight of the most important cruise companies. This paper combines two methodologies. On the one hand, hedonic regressions, which are commonly used in the tourism industry in order to identify factors affecting prices. On the other hand, cluster analysis, which allows us to classify cruise companies’ pricing tactical decisions. The results obtained allow us to conclude that a few factors are able to explain more than 76% of the variance of the price: number of nights, type of cabin, month of departure, destination, cruise company and ship rating. Another relevant contribution of this paper is the definition of three clusters when analyzing tactical pricing decisions for cruise companies jointly and eight clusters when the analysis is carried out with ships.

El principal objetivo de este trabajo es valorar el impacto que el turismo deportivo tiene sobre los socios y aficionados de un club como el F.C. Barcelona, así como sobre la economía de la propia institución y la ciudad en la que está radicado. Se han empleado metodologías de análisis cuantitativo, a partir de datos de fuentes primarias (encuesta a una muestra de socios, a cuyos resultados se practica análisis bivariado) y fuentes secundarias (informes de consultoras de reconocido prestigio). Los resultados muestran que los ingresos originados por el turismo representaron el 12,33% de los ingresos totales del club y un 22,73% de los ingresos comerciales y del estadio durante la última temporada previa a la pandemia de COVID-19. La mayor parte de la masa social de la institución estima acertado realizar campañas de marketing para atraer a turistas a los eventos deportivos (82,15%), pues lo consideran necesario financieramente (94,77%) o útil para el fomento de imagen y marca (91,08%). No obstante, el 84% se muestra disconforme con unas estrategias de marketing y comunicación más centradas en los turistas que en los socios y un 80,31% estima que la presencia de turistas en el estadio oculta realmente unos malos datos de asistencia de aficionados locales. Se concluye que el perfil sociodemográfico del socio puede determinar su comportamiento tanto como turista al visitar instalaciones de otros equipos o ir a ver partidos en el extranjero, como de anfitrión, siendo las mujeres y los jóvenes los más críticos con las campañas y acciones para atraer los turistas al estadio.