The main objective of this research is to explore the cognitive processes of expert and novice map users during the retrieval of map-related information, within varying difficulty levels (i.e., easy, moderate, hard), by using eye tracking and electroencephalogram (EEG). In this context, we present a spatial memory experiment consisting of a large number of stimuli to study the effect of task difficulty on map users’ behavior through cognitive load measurements. Next to the reaction time and success rate, we used fixation and saccade related eye tracking metrics (i.e., average fixation duration, the number of fixations per second, saccade amplitude and saccade velocity), and EEG power spectrum (i.e., event-related changes in alpha and theta frequency bands) to identify the cognitive load. While fixation metrics indicated no statistically significant difference between experts and novices, saccade metrics proved the otherwise. EEG power spectral density analysis, on the other side, suggested an increase in theta (i.e., event-related synchronization) and a decrease in alpha (except moderate tasks) (i.e., event-related desynchronization) at all difficulty levels of the task for both experts and novices, which is an indicator of cognitive load. Although no significant difference emerged between two groups, we found a significant difference in their overall performances when the participants were classified as good and relatively bad learners. Triangulating EEG results with the recorded eye tracking data and the qualitative analysis of focus maps indeed provided a detailed insight on the differences of the individuals’ cognitive processes during this spatial memory task.

The aim of this research is to evaluate the use of ET and EEG for studying the cognitive processes of expert and novice map users and to explore these processes by comparing two types of spatial memory experiments through cognitive load measurements. The first experiment consisted of single trials and participants were instructed to study a map stimulus without any time constraints in order to draw a sketch map afterwards. According to the ET metrics (i.e., average fixation duration and the number of fixations per second), no statistically significant differences emerged between experts and novices. A similar result was also obtained with EEG Frontal Alpha Asymmetry calculations. On the contrary, in terms of alpha power across all electrodes, novices exhibited significantly lower alpha power, indicating a higher cognitive load. In the second experiment, a larger number of stimuli were used to study the effect of task difficulty. The same ET metrics used in the first experiment indicated that the difference between these user groups was not statistically significant. The cognitive load was also extracted using EEG event-related spectral power changes at alpha and theta frequency bands. Preliminary data exploration mostly suggested an increase in theta power and a decrease in alpha power.