The agricultural sector is one of the leading ones in the economy of many countries, as it creates the basis for their economic growth. Every region in every country has its own unique sphere of social reproduction due to different resource potential, i.e., fertile soils, favourable climatic conditions, etc. Under such conditions, it is irrelevant to choose a single development path for this sector. Given these facts, the study formulates development strategies for regional agricultural development of the country. In particular, we grouped regions into clusters according to the level of development of crop production and stockbreeding potential, as well as investment attractiveness. The method of cluster analysis was used to group regions by the level of capacity development, whilst the matrix method was used to formulate a matrix for choice of the strategy to improve the agricultural potential of regions. On the basis of the conducted analysis, the 3D matrix for the choice of investment strategy of the regional agricultural development of the country depending on the level of development of crop production and stockbreeding potential and investment attractiveness was constructed.

Today, the issue of development of the tourism industry is becoming increasingly relevant, as this industry is an important component of the economic system of each country. External factors have the most significant impact on the development of tourism: natural disasters, wars, economic crises, and pandemics have had a destabilizing effect on the development of the tourism industry around the world. To avoid or reduce the impact of negative phenomena on the tourism industry of a particular country or region, it is crucial to predict the impact of external factors, identify the most important of them, and develop strategic measures to turn threats into opportunities. In the context of solving the mentioned problem, this study aims to model the impact of external factors on the level of use of tourism potential of the region. After all, tourist services and products of each country and region are unique, as they are formed under the influence of existing special natural resources, cultural heritage, environmental, social and other factors inherent only in them; and if in one country/region the influence of a certain factor can weaken the development of tourism, in another one—it can stimulate it. A method of comparison with the reference value and a method of calculating the integral indicator were used in the study. Based on the analysis, an integral indicator of the level of use of the tourist potential of the region was calculated and the method of assessing the impact of external factors on the level of tourist potential on the example of the Carpathian region of Ukraine was tested.

Work objective includes the development of risk level estimation method for the implementation of the business processes reengineering projects at the instrument-making enterprises based on fussy set theory. The article analyzes and highlights the risks in the system of project management and reengineering programs for business processes at enterprises. The risk groups and their types that can arise during the reengineering of business processes at instrument-making enterprises are systematized and allocated, in particular: investment, financial, organizational, technical, technological, operational and informational. To assess the impact of these risks on the effectiveness of reengineering projects, a method based on the theory of fuzzy sets is proposed.

The tourism industry is one of the priorities. Each country in a represented tourism industry reflects its unique natural resources and cultural and historical heritage. These components are used to form a tourism brand. Thus, to assess a tourism brand, it is necessary to use a comprehensive methodology aimed at defining the impact of factors on the attractiveness of the tourism brand, which allows to analyze and identify those factors that positively and negatively affect the level of tourism brand and need strengthening or leveling. The issue is becoming increasingly important in the field of tourism. Given these facts, the article aims to develop a scientific and methodological approach to modeling the assessment of the impact of factors on the attractiveness of a country’s tourism brand and formulate recommendations for improving a country’s tourism brand management. The construction of the model is based on the analysis and calculation of statistical data using the method of calculating the integrated indicators. Based on the study, the components have been analyzed, and integrated indicators for assessing the impact of factors on the attractiveness of the country’s tourism brand have been calculated. The appropriate methodology has been tested in the case of Ukraine.

The obtained results of scientific research made it possible to raise and investigate theoretical and applied issues, in particular, regarding the development and application of hybrid business strategies, ensuring the stability and social responsibility of organizations in a turbulent environment, the development of organizational and innovative, entrepreneurial and managerial culture of organizations within the so-called "new normality". The modern phase of project management evolution could be characterized by hybrid approach to project management that supposed to use both concepts (classical and Agile) within one project or within one company. The results of the study indicate the need to develop methodology for the formation and development of an investment security system that would take into account, on the one hand, the current state of domestic enterprises, and, on the other hand, advanced in technical terms beyond the boundary, market conditions and the level of digitalization of economic processes. Organizational culture may be an element favourable to the development of innovative activity. It is extremely important to appropriately shape the pro-innovation organizational culture from the point of view of the competitiveness of each company because innovation is often the element that determines the competitive position in the market. Under conditions when the manager skillfully adapts the organization’s culture to crisis conditions, its preservation and further development is possible. It was concluded that at the current stage of development of economic management on the basis of marketing, it is possible to identify trends to combine cognitive technologies, neuropsychological technologies, technologies of natural advertising influences with digital technologies, the level of development of which contributes to the active introduction of the above technologies into management practice. The necessity and expediency of implementing a comprehensive influence on the target market acquires special importance in conditions of saturation of the market with homogeneous goods and services. Results of the research made it possible to confirm the formulated hypothesis, that is, in order to increase the level of competitiveness of healthcare institutions, it is necessary to develop market-oriented measures based on the improvement of elements of "7P" marketing mix. Limitations of the proposed mechanism are that the system of specific indicators, which are formed for each component of the marketing mix, is defined for health care institutions. However, the developed system of indicators in the process of its use to assess the level of competitiveness of other service organizations as well as of health care institutions with different specializations can be supplemented, refined and developed. The need for certain types and scopes of digital skills, apparently, varies significantly depending on the work performed by managers and their immediate responsibilities. Any algorithm designed for the application of a digital competence framework should not disregard the human component. Digital transformation of education is an integral part of its development and consists in the introduction and use of electronic and digital devices based on ICT in the educational process. That is why, to ensure maximum efficiency of the educational process, it is advisable to use and expand the scope of the hybrid learning system, which combines traditional and online learning in the proportions necessary for a particular group of students. The hybrid learning system eliminates the disadvantages that may arise when using only classroom or elearning. It is fair to state that effective development of managers’ cross-cultural competence requires the training environment that contributes as much as possible to the achievement of real-world business goals in the today’s global environment and formation of practical intercultural interaction skills enabling to avoid misunderstandings caused by cultural differences and minimize negative consequences of culture shocks. Training sessions aimed to develop managers’ cultural competence can help them build an effective model of communication with business partners, form desired habits, manners and behavior, deal with the situations that hinder communication, and prevent and constructively resolve conflicts. The revealed features of cross-cultural interaction can guide future researchers on the domain of this type of communication, including interconnections between primary and secondary factors of cross-culturalism, the emergence of new approaches to the interpretation of them, which, in turn, requires the development of new instructional materials to train managers and develop their cross-cultural competence.