The tourism industry is one of the priorities. Each country in a represented tourism industry reflects its unique natural resources and cultural and historical heritage. These components are used to form a tourism brand. Thus, to assess a tourism brand, it is necessary to use a comprehensive methodology aimed at defining the impact of factors on the attractiveness of the tourism brand, which allows to analyze and identify those factors that positively and negatively affect the level of tourism brand and need strengthening or leveling. The issue is becoming increasingly important in the field of tourism. Given these facts, the article aims to develop a scientific and methodological approach to modeling the assessment of the impact of factors on the attractiveness of a country’s tourism brand and formulate recommendations for improving a country’s tourism brand management. The construction of the model is based on the analysis and calculation of statistical data using the method of calculating the integrated indicators. Based on the study, the components have been analyzed, and integrated indicators for assessing the impact of factors on the attractiveness of the country’s tourism brand have been calculated. The appropriate methodology has been tested in the case of Ukraine.

The article offers the author's interpretation of the concept of "innovation activity on the basis of sustainable development". A scientific and methodological approach to the formation of a strategy for improving the innovation activity of enterprise on the basis of sustainable development has been developed and tested on the example of JSC "Ukrgasvydobuvannya", which includes the following stages: analysis of the status of innovation activity of industrial enterprises in the country, determination of the mission and goal of the strategy for improving the innovation activity of enterprise on the basis of sustainable development, selection and analysis of factors of internal and external environment that affect the efficiency of innovation activity of enterprises.

The article is devoted to the study of the concept’s “tourist”, “tourism”, “tourist service”, “tourist product” and “tourist cluster”. The analysis of the legislation of Ukraine, which regulates tourist relations, was carried out, in particular, regarding the definition of the essence of the concepts “tourism”, “tourist”, “tourist product” and their comparison with the interpretation and understanding in economic thought and statistics. The main characteristics of a tourist have been clarified, namely: physical person; travel time – from 24 hours to 1 year; the purpose of the trip is not related to earning income. A distinction is made between tourist service and tourist product, the collision that arises with the interpretation of the concepts of “tourist product” and “tourist service” in various sciences is investigated. Approaches to understanding the concept of “tourism” as an economic phenomenon, a place of commercial enterprises and their classification into those that directly satisfy the needs of tourists and those that indirectly take part in satisfying these needs are defined. The expediency of determining the legal nature and subject composition of the tourist service, which affects the possible ways of protecting the violated rights of the tourist and the correct identification of the person who will be responsible for the improper provision of services, has been clarified: if it is a tourist service, the subject of responsibility will be the tour operator, if it is another service, the relevant entity providing this service (hotel, transport company, tour guide, etc.). The article examines the concept of “tourism” through the prism of clustering as the most comprehensive approach to understanding this term. It has been studied that the concept of “tourism” as a branch of the economy should be considered in the context of cluster associations of enterprises and other entities that provide services to tourists. The author’s interpretation of the concept of “tourist cluster” is proposed, namely: it is a territorial association of enterprises, research, production and financial companies and other business entities that have vertical and horizontal relationships with the aim of achieving economic and social effects and satisfaction needs of tourists.

Purpose. The article is devoted to the study of the essence of the concepts “tourist industry”, “resource-saving activity” and “resource-saving activity in tourism” and the clarification of types of resource-saving activity in the tourism industry based on the analysis of scientific literature and legislative acts of Ukraine. Design/methodology/approach. With the help of general scientific methods of analysis, synthesis, comparison and study of the relevant domestic and foreign literature, the essences of the concepts of “resource-saving activity” and “resource-saving activity in tourism” were established, the main types of resource-saving activity in the tourism industry were clarified. The tabular method was used to visualize the research results. Findings. The article analyses the legislation of Ukraine that regulates resource-saving activities, in particular the Constitution of Ukraine, DSTU 3051-95, the Strategy for the Development of Tourism and Resortsthe National Economic Strategy, the Law of Ukraine “On Tourism”. The essence of the concept of “resource-saving activity” and “resource-saving activity in tourism” in the works of scientists and practitioners was analysed. The essence of the concept of “resource-saving activity” and “resource-saving activity in tourism” was analyzed in 30 works of scientists and practitioners. The concept of the term “tourist industry” has been clarified, which, unlike the existing definitions, includes enterprises and organizations that accompany or contribute to the development of tourism and provide tourist services and the production and sale of products to meet the needs of tourists. The classification of the main types of resource-saving activities in the tourism industry according to the functional approach is substantiated, namely: production-technical, economic, organizational, legislative, informational, marketing, innovative, educational, social, ecological, functional. The author’s interpretation of the concept of “resource-saving activity in tourism” is proposed, which, unlike existing definitions, takes into account the impact of psychological and recreational stress on tourist destinations. Practical implications. The value of the research lies in the in-depth analysis of existing scientific works and legislative acts regarding the essence of resource-saving activities in tourism, the definition of types of resource-saving activities in tourism and their content.