In the context of the “dual carbon” strategic goal and sustainable development, the digital transformation of sports companies has emerged as a crucial factor in overcoming barriers to green growth and addressing institutional and efficiency challenges. This study examines the mechanism by which digital transformation drives green innovation, using a sample of Chinese-listed companies in the sports industry from 2011 to 2022. Fixed effects models were employed. The study’s findings are as follows: (1) Digital transformation has a significant positive impact on green innovation, indicating that the digitalization of companies plays a crucial role in promoting green practices. (2) A mechanism analysis revealed that digital transformation facilitates green innovation by enhancing human capital and improving internal control levels. (3) A heterogeneity analysis demonstrated that stricter environmental regulations strengthen the driving effect of digital transformation. Moreover, state-owned sports companies exhibit a stronger endogenous impetus for green innovation than non-state-owned companies, driven by their alignment with national strategic planning, thus enhancing the role of digital transformation. This study contributes to the literature by offering insights into the integration of digitization and green innovation. Furthermore, it provides practical guidance and path selection for achieving coordinated digitization and green innovation in Chinese sports companies within the framework of the “dual carbon” goal.

The Bottom of the Pyramid (BOP) market is composed of a large number of low-income groups around the world and contains huge wealth that has not yet been discovered. An exploratory multi-case study was conducted to analyze the impact of relational embeddedness on dynamic capability (DC). On the basis of theoretical presuppositions, based on the intra- and inter-case analysis of six companies in the China BOP market, this paper explores how relational embeddedness affects the DC of companies through exploitative learning and exploratory learning. Twelve research propositions are presented and the theoretical framework of relational embeddedness affecting the DC of enterprises is constructed. The study found that mutual trust and reciprocity norms in the BOP cooperation network can promote the acquisition and utilization of existing knowledge and new knowledge of the enterprise, thereby enhancing the enterprise environmental sensing, environmental adaptive, and environmental shaping capabilities.

Introduction: With the rapid growth of sports tourism participation, the governance of tourist misbehavior has become a key issue in destination management. Based on Construal Level Theory (CLT), this study explores the behavioral and neural mechanisms through which psychological distance influences misbehavior intention. Methods: Guided by the Stimulus–Organism–Response (SOR) framework, this study constructed a moderated mediation model in which informal social control was introduced as a key mediator and personal implication as a moderator. The proposed model was tested through two online behavioral experiments and one electroencephalogram (EEG) experiment. Results: The two behavioral experiments showed that sports tourists exhibited higher misbehavior intention in non-local (vs. local) contexts, and this effect was partially mediated by informal social control. Moreover, personal implication exerted a moderated mediation effect, such that the indirect effect of psychological distance on misbehavior intention through informal social control was stronger in low personal implication contexts (environmental misbehavior) than in high personal implication contexts (public order misbehavior). The EEG experiment revealed that, during the early subconscious processing stage, local (vs. non-local) contexts elicited greater cognitive control (larger N200 amplitudes) for public order misbehavior but reduced cognitive control (smaller N200 amplitudes) for environmental misbehavior. During the later conscious processing stage, local (vs. non-local) contexts elicited greater attentional resource allocation (larger P300 amplitudes) for public order misbehavior. In addition, a significant negative correlation was observed between misbehavior intention and N200 amplitudes, indicating that heightened cognitive control inhibits misbehavior intention. Discussion: This study examines how psychological distance influences tourist misbehavior in sports tourism. Drawing on CLT, results show that non-local contexts increase misbehavior intention by weakening informal social control through an abstract mindset, whereas local contexts strengthen cognitive control and normative sensitivity, thereby reducing misbehavior. Informal social control serves as a key mediating mechanism, while personal implication moderates this relationship, indicating boundary conditions across different misbehavior types. Behavioral and ERP evidence jointly demonstrate that local contexts enhance cognitive control, reflected in stronger N200 responses, which suppress misbehavior intention. In contrast, non-local contexts reduce early conflict monitoring. These findings provide multi-level evidence linking psychological, and neural mechanisms in misbehavior decision-making, and provide practical guidance for destinations to curb tourists’ misbehavior.