Wu Zhao

Dr. Wu Zhao

orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 October 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
WZWu Zhao
Wu Zhao
ZLZhiye Liang
Zhiye Liang
BLBinrong Li
Binrong Li
The rapid application of digital technology in rural areas has been carried out worldwide, but academic research on the theme of digital villages is still in its infancy. The academia is still unclear about the construction content, theoretical framework and realization path of the digital village construction. Against this background, this paper studies how villages can transform into digital villages and achieve a sustainable development. Firstly, this paper builds a digital village technology architecture system from four levels: infrastructure system, village brain, application support system and application service system. The system points out the specific construction content from the technical point of view, and provides scientific guidance for construction activities. Secondly, with the help of digital empowerment theory, the theoretical framework of the digital village construction to promote a sustainable rural development, is constructed from five fields: industry, ecology, culture, service and governance. Finally, the theoretical framework is verified through five Chinese cases, and two characteristics of a digital village construction are summarized to provide reference and guidance for digital village practice activities. The digital village construction should use data, digital technology and digital platform as the base, attract multiple subjects to participate and form symbiotic relationships, and achieve a rural sustainable development.

12 November 2019 in Sustainability
Verified
Journal Article
Open access
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WZWu Zhao
Wu Zhao
AWAnQi Wang
AnQi Wang
YCYun Chen
Yun Chen
At present, the ‘platform business model’ has indicated innovative potentials not just in traditional industrial sectors such as telecommunications, IT and retail, but also other sectors like social commerce. However, ‘Platform’ is not static as it is firmed at the beginning. Using Pinduoduo as a case study, this research conducts in-depth interviews and surveys in China to analyze the dynamic change of the platform provider’s role for successful platform operation via the lens of platform business models. As a “2.0 generation eCommerce platform”, Pinduoduo platform has become the largest social commerce platform in China with continuous growth at a high speed. The study found that stabilisation of the platform has experienced two stages: spread and evolution. At the spread stage, the role of platform provider focuses on forming “incentive to participants” through “Low price + Social contact” strategy and “Gamification + brand channel” strategy. At the evolution stage, the provider’s role is transformed into manager of products/services quality and revenue structure. Pinduoduo’s quality control is composed of three levels, including front-end quality control, middle-end quality control and back-end quality control. Besides, platform revenue structure strategies are sponsor-type. The purpose of this study is to enlighten the current players in the market on how they might utilize the underlying rationales in framework to further develop their platform business models. From the perspective of a platform, sustainable development of a theoretical framework is proposed based on these findings to facilitate future research in this area.

24 December 2022 in Sustainability
Verified
Journal Article
Open access
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FLFumeng Li
Fumeng Li
JLJiancheng Long
Jiancheng Long
WZWu Zhao
Wu Zhao
How firms drive innovation in digital transformation remains largely unanswered and this article is an attempt in that direction to deconstruct the digital innovation of small and medium-sized manufacturing enterprises (SMMEs) realizability condition and evolve the body of knowledge. We developed a TOE framework based on digital innovation theory to investigate the impact of the configuration effect of technology, organization and environment regarding the characteristic on a firm’s digital innovation. We performed fuzzy-set qualitative comparative analysis (fsQCA) on survey data collected from 141 SMMEs in China to examine configuration paths formed by different conditions. The results reveal that the success of a firm’s digital innovation practice is not driven by a single factor, but the result of multiple factors’ combined interaction, in which four sets of high digital innovation realization paths could be further summarized as “total factor driven”, “technology-environment oriented”, “organization-technology oriented”, and “organization oriented-environment”. These findings make sound theoretical and practical contributions to the usage of the TOE framework in the domain of developing a firm’s digital innovation. Bringing the SMMEs’ enlightenment is digital innovation, which is integral, systematic engineering, despite technology itself being the primary role of the whole process, more important is the organization’s agile strategy and digital positioning, as well as making full use of the advantages of the current environment for companies, thus better promoting the emergence and deepening digital innovation.

9 June 2022 in Advanced Engineering Informatics
Verified
Journal Article
Closed access
HYHui Yu
Hui Yu
WZWu Zhao
Wu Zhao
Qian ZhaoQian Zhao
Qian Zhao


23 November 2020 in Sustainability
Verified
Journal Article
Open access
PDF file
WZWu Zhao
Wu Zhao
JLJizhen LI
Jizhen LI
XLXiaohua Li
Xiaohua Li
TSThomas Schøtt
Thomas Schøtt
This paper extends the conventional wisdom of social networks and entrepreneurship by clarifying the relationship between network diversity and venture growth as well as by studying the mediation effect of entrepreneurial alertness on network diversity. It highlights the importance of diverse networks for providing heterogeneous information and resources, which is the antecedent of entrepreneurial alertness. In this paper, Global Entrepreneurship Monitor (GEM) data from 44 countries are used in our analysis, considering the country’s impact. Overall, we concluded that network diversity can significantly predict entrepreneurial alertness, and a venture’s growth. Furthermore, an entrepreneur’s educational level and entrepreneurial experience have positive moderating effects on the relationship between network diversity and entrepreneurial alertness.