Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of neuroimaging and physiological tools are currently used in the marketing mix, and highlights the neural responses of consumer’s behavior (e.g., emotions, attention, motivation, reward processing, and perception) to be considered in the marketing mix. This study followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to select relevant documents for this article. In this study, 106 articles and review papers were extracted and analyzed from the Web of Science database to fill the gap in the literature. We found that 10 tools have been used in studying the marketing mix, such as advertising, brand, price, and product). For example, electroencephalography was the most applied tool, while advertising was the most marketing mix employed. We also found that the frontal and temporal gyri were correlated with pleasure/displeasure and high/low arousal. The occipital lobe is linked to attention processes, while the hippocampus relates to long and short-term memory. Such findings provide valuable insights into the neural responses in marketing mix research.

Social media has evolved at a rapid pace, influencing every aspect of the global community. The purpose of this paper is to use bibliometric analysis tools to evaluate valid works on the relationship between social media and information sharing. A review study of research papers on social media and information sharing published between 2009 and 2020 was conducted. The bibliometric analysis identified the following characteristics: (1) the primary articles are based on information sharing through social media; (2) the main authors deal with information sharing in social media; (3) the newestrend topics related to information sharing in social media are demographic characteristics, cognition, sentiment, healthcare, products and services recommendations, tourist recommendations, and COVID-19. The results show significant impact rates in studies of information sharing in social media. Overall, this study serves as a basis for new scientific questions that will contribute to the further development of this research field.

Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools employed in the empirical research in the last five years. In this article, we have followed the Preferred Reporting Items for Systematic Review and Meta-analyses (PRISMA) framework and a bibliometric analysis to select empirical and review papers that used NM tools in the last five years. We have extracted and analysed twenty-four documents from the Scopus database to answer our study questions. We found that electroencephalography (EEG) is the most popular neuroimaging tool in neuromarketing research, wherein has been used almost thirteen times. Followed by eye-tracking (ET) and galvanic skin response (GSR) as the most physiological tools, wherein have been applied almost four times for each tool. We hope that this study provides valuable insights into the common NM tools used in marketing research.

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to study the impact of advertising on brain regions and processes are scant and remain unclear in academic literature. In this article, we have followed a literature review methodology and a bibliometric analysis to select empirical and review papers that employed neuroimaging tools in advertising campaigns and to understand the global research trends in the neuromarketing domain. We extracted and analyzed sixty-three articles from the Web of Science database to answer our study questions. We found four common neuroimaging techniques employed in advertising research. We also found that the orbitofrontal cortex (OFC), the ventromedial prefrontal cortex, and the dorsolateral prefrontal cortex play a vital role in decision-making processes. The OFC is linked to positive valence, and the lateral OFC and left dorsal anterior insula related in negative valence. In addition, the thalamus and primary visual area associated with the bottom-up attention system, whereas the top-down attention system connected to the dorsolateral prefrontal cortex, parietal cortex, and primary visual areas. For memory, the hippocampus is responsible for generating and processing memories. We hope that this study provides valuable insights about the main brain regions and processes of interest for advertising.

In the past decade, neurophysiological and physiological tools have been used to explore consumer behaviour toward advertising. The studies into brain processes (e.g., emotions, motivation, reward, attention, perception, and memory) toward advertising are scant, and remain unclear in the academic literature. To fill the gap in the literature, this study followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol to extract relevant articles. It extracted and analysed 76 empirical articles from the Web of Science (WoS) database from 2009–2020. The findings revealed that the inferior frontal gyrus was associated with pleasure, while the middle temporal gyrus correlated with displeasure of advertising. Meanwhile, the right superior-temporal is related to high arousal and the right middle-frontal-gyrus is linked to low arousal toward advertisement campaigns. The right prefrontal-cortex (PFC) is correlated with withdrawal behaviour, and the left PFC is linked to approach behaviour. For the reward system, the ventral striatum has a main role in the reward system. It has also been found that perception is connected to the orbitofrontal cortex (OFC) and ventromedial (Vm) PFC. The study’s findings provide a profound overview of the importance of brain processes such as emotional processes, reward, motivation, cognitive processes, and perception in advertising campaigns such as commercial, social initiative, and public health.

This paper aims to conduct a scientometric and systematic literature analysis on smart tourism, destination, and hospitality, focusing on the utilization of ICT to enhance tourism experiences, improve the quality of life for residents and tourists, and promote sustainable tourism development. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, relevant articles from the Scopus database (2013-November 2023) were selected and analyzed. A total of 321 articles and review articles were included, highlighting the collaborative efforts in enhancing tourism experiences, well-being, and sustainable practices. The analysis revealed China as the most productive country with 88 documents, while the USA emerged as the most influential with 1970 citations. Kyung Hee University in South Korea was identified as the most productive and influential institution, contributing 15 documents and 1328 citations. Frequent authors' keywords included "smart tourism," "smart cities," "smart tourism destination(s)," "tourism," and "smart destination(s)." The integration of smart tourism, IoT, and social media was found to significantly influence consumer behavior, shaping travel experiences and decision-making processes. The study provides valuable insights for future research, emphasizing the need for further exploration in areas such as ecosystem hospitality and smart traveling. Enhanced collaboration among researchers is expected to deepen the understanding and expand the scope of smart tourism research, ultimately leading to more publications and advancements in this field.