Online deceptive reviews widely exist in the online shopping environment. Numerous studies have investigated the impact of online product reviews on customer behaviour and sales. However, the existing literature is mainly based on real product reviews; only a few studies have investigated deceptive reviews. Based on the results of deceptive reviews, this article explores the factors that affect customer purchase decision in online review systems, which is flooded by deceptive reviews. Therefore, a deceptive review influence model is proposed based on three influential factors of online review system, sentiment characteristics, review length, and online seller characteristics. Based on them, text mining is used to quantify the indicators of the three influential factors. Through principal component analysis and linear regression, the experimental results of electronic appliances on Tmall show that the three influential factors are positively related to customers' purchase intention and decision making.

Online reviews have increasingly become a very important resource before making a purchasing decisions. Unfortunately, malicious sellers try to game the system by hiring a person or team (which is called spammers) to fabricate fake reviews to improve their reputation.Existing methods mainly take the problem as a general binary classification or focus on some heuristic rules. However, supervised learning methods relies heavily on a large number of labeled examples of deceptive and truthful opinions by domain experts, and most of features mentioned in the heuristic strategy ignore the characteristic of the group organization among spammers. In this paper, an effective method of identifying opinion spammers is proposed. Firstly, suspected spammers are detected by means of unsupervised learning based on reviewer’s reputation. We believe that the reviewer’s reputation has a direct relation with the quality of reviews. Generally, review written by user with lower reputation, shows lower quality and higher possibility to be fake. Therefore, the model assigns reputation score to each reviewer wherein the content based factors and activeness of reviewers are employed efficiently. On basis of all suspected spammers, k-center clustering algorithm is performed to further spot the spammers based on the observation of burst of review release time. Experimental results on Amazon’s dataset are encouraging and indicate that our approach poses high accuracy and recall, and good performance is achieved.

With the rapid growth of online product reviews, many users refer to others’ opinions before deciding to purchase any product. However, unfortunately, this fact has promoted the constant use of fake reviews, resulting in many wrong purchase decisions. The effective identification of deceptive reviews becomes a crucial yet challenging task in this research field. The existing supervised learning methods require a large number of labeled examples of deceptive and truthful opinions by domain experts, while the available unsupervised learning methods are inefficient because they depend on the features of reviewers to detect each fake review. Therefore, by focusing on the detection efficiency problem and the limitation of large amount of labeled examples dependence, in this paper, we proposed an effective semisupervised learning approach for detecting spam reviews. Firstly, a time series model of all the reviews of a product is constructed, and then the suspected time intervals are captured based on the burst review increases in these intervals. Secondly, a co‐training two‐view semisupervised learning algorithm was performed in each captured interval, in which linguistic cues, metadata, and user purchase behaviors were synthetically employed to classify the reviews and check whether they are spam ones or not. A series of numerical experiments on a real dataset acquired from Taobao.com have confirmed the effectiveness of the proposed model, not only reaping benefits in terms of time efficiency and high accuracy but also overcoming the shortcomings of supervised learning methods, which depend on large amounts of labeled examples. And a trade‐off balance was obtained between accuracy and efficiency.

With huge volumes of information on Internet, how to extract user-concerned hot topics quickly and effectively has become a fundamental task for information processing on Internet. Generally, hot topic detection includes two tasks, the...