Santiago Iglesias-Pradas (Escuela Técnica Superior de Ingenieros de Telecomunicación, Universidad Politécnica de Madrid, s.iglesias@upm.es)—(ORCID: 0000-0003-1133-2687) holds an MSc in Telecommunication Engineering, MBA, and PhD in Information Systems from the Universidad Politécnica de Madrid (Spain). He is Professor at the Department of Organization Engineering, Business Administration, and Statistics (School of Telecommunication Engineering, Universidad Politécnica de Madrid). He focuses his research on digital marketing, entrepreneurship, and digital transformation processes in organizations.