Biodiversity is an essential component of nature, relegating the aspects of geodiversity, which provides geological and landscape variety to a territory. However, the importance of geodiversity and its social, economic, educational, scientific, and technological impact on a region, are not well understood. This article measures the geoheritage values of Guayaquil, a port city in Ecuador, via surveys and analyses of variables, with the aim of proposing guidelines or strategies that promote the knowledge and diffusion of that geoheritage. Our methodology included (i) a review of historical landmarks of Guayaquil and their relationship with geodiversity, (ii) a survey and data tabulation, (iii) an analysis of the local population’s perception of the city’s geoheritage, and (iv) the development of geodiversity strategies using computer tools. Our results determined that people approach areas of interest because of each site’s biodiversity and the available information about the site. Once there, they can obtain knowledge about the city’s geology, geodiversity, and urban geotourism. Therefore, geoheritage is an essential consideration in establishing educational plans, initiatives, and promotion strategies. Furthermore, the identification of a city’s heritage values following geoeducation, and the recognition by society of the city’s geosites and their historical–scientific significance, will provide a basis for using geotourism in a context of sustainability.