Yolanda Hernández

Prof. Yolanda Hernández

Universidad Autónoma de Madrid (Madrid, Spain)
orcid

Research Focus & Metrics

Academic Career Length

17Years (2010-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
1 February 2010 in Decision Support Systems
Verified
Journal Article
Closed access
FMFERNANDO JOSE BORRAJO MILLAN
FERNANDO JOSE BORRAJO MILLAN
YHYolanda Hernández
Yolanda Hernández
IPIsidro de Pablo
Isidro de Pablo
BSBegoña Santos
Begoña Santos
FFFernando Fernández
Fernando Fernández
ISIsmael Sagredo
Ismael Sagredo

2 March 2024 in Review of Managerial Science
Verified
Journal Article
Open access
PDF file
MGMiguel Angoitia Grijalba
Miguel Angoitia Grijalba
YHYolanda Hernández
Yolanda Hernández
APAdriana Perez-Encinas
Adriana Perez-Encinas
BUBegoña Santos Urda
Begoña Santos Urda
The COVID-19 pandemic has had a significant economic impact. Different economic agents have been forced to make temporary or permanent changes to their usual patterns of economic activity. In some business sectors, confinement brought activity to a standstill; in others, it led to the spread of teleworking and, in parallel, highlighted, among other aspects, the importance of digital sales channels. In this context, digitalization can be seen as an opportunity (even a necessity) to maintain the level of business activity and to develop new business initiatives. Firms that used digital tools in their pre-pandemic processes were better prepared to face the health and economic crises and could emerge from them earlier than those companies that were less digitized. Drawing on data from The Future of Business Survey, this paper analyzes the adoption of digital tools in the wake of the pandemic and examines the relationship between pre- and post-pandemic indicators of business digitization and business performance, as measured by sales and employeees. It also considers the diversity of existing digital platforms and the possible uses of these tools.

6 May 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
APAdriana Perez-Encinas
Adriana Perez-Encinas
YHYolanda Hernández
Yolanda Hernández
BSBegoña Santos
Begoña Santos
CNCamila Nieto
Camila Nieto
Social exclusion related to the unemployment of vulnerable population groups constitutes a crucial limitation to achieving a sustainable world. In particular, young and senior populations have specific characteristics that put them at risk of exclusion from the labor market. This circumstance has motivated an attempt to foster cooperation between these age groups to enable them to develop entrepreneurial initiatives that will contribute to close this social vulnerability gap. We approach this topic by focusing on intergenerational entrepreneurship, understood as entrepreneuring projects jointly undertaken by seniors and young adults. The objective of this study was to identify the differences and complementarities between senior and young entrepreneurs with a view to enabling them to develop viable intergenerational entrepreneurial projects, with special emphasis in the motivational push, pull, and blocking factors that affect them. This kind of entrepreneurial initiative fosters knowledge transfer and experience between age groups, promotes job creation and social inclusion, improves a sense of belonging, and, thus, contributes to the construction of a stronger society serving as an engine for sustainable development. Therefore, intergenerational entrepreneurship can be considered a form of social innovation. A mixed-methods approach was utilized in this study, using quantitative data from a questionnaire as a starting point for the characterization and identification of senior and young entrepreneurial profiles, and qualitative data from focus groups, which enabled us to identify complementarities among generations. The results show that there are significant differences between youths and seniors in terms of the motivations and factors that push, pull, or block the decision to form an intergenerational entrepreneurial partnership. These differences can be interpreted as complementarities that can boost intergenerational cooperation to promote social inclusion.

27 August 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
APAdriana Perez-Encinas
Adriana Perez-Encinas
IPIsidro de Pablo
Isidro de Pablo
YHYolanda Hernández
Yolanda Hernández
BSBegoña Santos
Begoña Santos
Intergenerational entrepreneurial initiatives are aimed at addressing the needs and opportunities of certain social groups and have the potential of becoming successful business projects. Moreover, they are a key to undertake sustainability practices that may represent a competitive advantage for the companies and an example to imitate when creating businesses. The objective of the study is to propose an intergenerational training methodology so that young people and seniors can create companies together, generating social cohesion and sustainable development in response to generational challenges. Intergenerational entrepreneurship seems to be a novel research area, especially when referring to developing methodologies of collaborative entrepreneurship projects. For this purpose, our literature review focuses on, first, the matching theories and experiences applied for intergenerational cooperation; then, literature about training methodologies for entrepreneurship is reviewed; finally, the main theories on training skills for entrepreneurship are approached. Focus groups were conducted as they serve as the main sources of data and are very appropriate for the generation of new ideas within a social context. In general, results show that, for achieving a successful intergenerational cooperation, some specific training is needed for both generations. This paper is a starting point for future research approaching intergenerational entrepreneurship, or entrepreneurial initiatives with singular characteristics, such as rural contexts or people with disabilities.

25 February 2026 in Sustainability
Verified
Journal Article
Open access
PDF file
CMCarlos Merino
Carlos Merino
LMLorena Martinez
Lorena Martinez
YHYolanda Hernández
Yolanda Hernández
The transition towards circular economy models increasingly depends on entrepreneurial initiatives capable of integrating economic viability with social and environmental objectives. However, existing research provides limited explanation of how sustainable entrepreneurs mobilise shared knowledge and social innovation to navigate tensions between competing institutional logics in circular contexts. This study clarifies the role of shared knowledge and social innovation by explaining how circular sustainable value is created through circular business model development. This article develops an integrative framework based on a structured synthesis of the literature on sustainable entrepreneurship, social innovation, shared knowledge, institutional logic, and circular business models. The study does not rely on primary empirical data but focuses on theoretical integration across complementary research to advance conceptual understanding of circular value creation. The article proposes a three-stage framework explaining how shared knowledge is transformed into circular sustainable value through social innovation mechanisms. It illustrates how diverse knowledge inputs interact with institutional logics, how social innovation processes translate these inputs into collaborative practices, and how circular business models generate multidimensional value under conditions of institutional complexity. The framework offers guidance for entrepreneurs, policymakers, and ecosystem actors involved in circular economy transitions and helps clarify how collaborative knowledge practices and social innovation processes can support the design and implementation of circular business models. This article does not empirically test the proposed framework. The findings are limited to theoretical development. Future research is encouraged to examine the framework empirically through longitudinal case studies, comparative designs, or mixed-method approaches, and to operationalise its key constructs.

2 March 2026 in International Journal of Entrepreneurial Behavior & Research
Verified
Journal Article
Closed access
YHYolanda Hernández
Yolanda Hernández
RMRubén Mora-Ruano
Rubén Mora-Ruano
MAMiguel Angoitia
Miguel Angoitia
APAdriana Perez-Encinas
Adriana Perez-Encinas
Purpose: This study aims to explore the motivations that drive entrepreneurs to adopt sustainable business practices, with a particular focus on how the desire to make a difference in the world and awareness of the Sustainable Development Goals (SDGs) influence sustainable entrepreneurship. Design/methodology/approach: Using the theory of planned behaviour as a theoretical framework and 2022 data from the Global Entrepreneurship Monitor encompassing 21,053 entrepreneurs across various countries, a multilevel logit model was employed to assess the impact of SDG awareness and entrepreneurial motivation on the implementation of sustainable practices. Findings: The findings indicate that entrepreneurs who are aware of the SDGs and motivated to contribute meaningfully to society are more likely to engage in sustainable practices. Sustainable strategies emerged as the primary driver of sustainable behaviour and motivational factors were found to play a crucial role in translating awareness into action. Originality/value: This study provides novel empirical evidence on the relationship between individual entrepreneurial motivations and sustainable actions in a global post-COVID context, filling a gap in the literature on the role of personal intention in sustainable entrepreneurship. The research offers practical and social value by revealing how individual motivations drive sustainable entrepreneurial behaviour. It provides insights that can be used to develop policy initiatives and institutional programmes. These measures are aimed at raising awareness of the SDGs and fostering intrinsic motivation to engage in sustainability-orientated ventures. This dual insight strengthens the foundation for more effective strategies to promote responsible and inclusive entrepreneurship aligned with global sustainability goals.