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Prof. Yolanda Hernández
Universidad Autónoma de Madrid (Madrid, Spain)

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0 Entrepreneurship
0 GEM
0 Management Science
0 Operations Management
0 gemcitabine

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Short Biography

Yolanda Bueno Hernández, Graduated in Economic and Business Sciences and MBA from the Autonomous University of Madrid (UAM). She is currently a Collaborating Professor of the Department of Business Organization, Co-Director of the Master UAM-Accenture in Business Transformation and Consulting and member of the GEM (Global Entrepreneurship Monitor) team in the Community of Madrid She has been Vice Dean of Academic Planning and Vice Dean of Students and University Extension of the Faculty of Economic and Business Sciences. Her professional activity is dedicated to research, teaching, and consulting in Management Science and Operations Management. She is also dedicated to the design and development of business management simulators (Business Games) and is a founding partner of Simuladores Empresariales, S.L., a spin-off company (EBC) of the UAM.

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Journal article
Published: 27 August 2021 in Sustainability
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Intergenerational entrepreneurial initiatives are aimed at addressing the needs and opportunities of certain social groups and have the potential of becoming successful business projects. Moreover, they are a key to undertake sustainability practices that may represent a competitive advantage for the companies and an example to imitate when creating businesses. The objective of the study is to propose an intergenerational training methodology so that young people and seniors can create companies together, generating social cohesion and sustainable development in response to generational challenges. Intergenerational entrepreneurship seems to be a novel research area, especially when referring to developing methodologies of collaborative entrepreneurship projects. For this purpose, our literature review focuses on, first, the matching theories and experiences applied for intergenerational cooperation; then, literature about training methodologies for entrepreneurship is reviewed; finally, the main theories on training skills for entrepreneurship are approached. Focus groups were conducted as they serve as the main sources of data and are very appropriate for the generation of new ideas within a social context. In general, results show that, for achieving a successful intergenerational cooperation, some specific training is needed for both generations. This paper is a starting point for future research approaching intergenerational entrepreneurship, or entrepreneurial initiatives with singular characteristics, such as rural contexts or people with disabilities.

ACS Style

Adriana Perez-Encinas; Isidro de Pablo; Yolanda Bueno; Begoña Santos. Intergenerational Entrepreneurship to Foster Sustainable Development: A Methodological Training Proposal. Sustainability 2021, 13, 9654 .

AMA Style

Adriana Perez-Encinas, Isidro de Pablo, Yolanda Bueno, Begoña Santos. Intergenerational Entrepreneurship to Foster Sustainable Development: A Methodological Training Proposal. Sustainability. 2021; 13 (17):9654.

Chicago/Turabian Style

Adriana Perez-Encinas; Isidro de Pablo; Yolanda Bueno; Begoña Santos. 2021. "Intergenerational Entrepreneurship to Foster Sustainable Development: A Methodological Training Proposal." Sustainability 13, no. 17: 9654.

Journal article
Published: 06 May 2021 in Sustainability
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Social exclusion related to the unemployment of vulnerable population groups constitutes a crucial limitation to achieving a sustainable world. In particular, young and senior populations have specific characteristics that put them at risk of exclusion from the labor market. This circumstance has motivated an attempt to foster cooperation between these age groups to enable them to develop entrepreneurial initiatives that will contribute to close this social vulnerability gap. We approach this topic by focusing on intergenerational entrepreneurship, understood as entrepreneuring projects jointly undertaken by seniors and young adults. The objective of this study was to identify the differences and complementarities between senior and young entrepreneurs with a view to enabling them to develop viable intergenerational entrepreneurial projects, with special emphasis in the motivational push, pull, and blocking factors that affect them. This kind of entrepreneurial initiative fosters knowledge transfer and experience between age groups, promotes job creation and social inclusion, improves a sense of belonging, and, thus, contributes to the construction of a stronger society serving as an engine for sustainable development. Therefore, intergenerational entrepreneurship can be considered a form of social innovation. A mixed-methods approach was utilized in this study, using quantitative data from a questionnaire as a starting point for the characterization and identification of senior and young entrepreneurial profiles, and qualitative data from focus groups, which enabled us to identify complementarities among generations. The results show that there are significant differences between youths and seniors in terms of the motivations and factors that push, pull, or block the decision to form an intergenerational entrepreneurial partnership. These differences can be interpreted as complementarities that can boost intergenerational cooperation to promote social inclusion.

ACS Style

Adriana Perez-Encinas; Yolanda Bueno; Begoña Santos; Camila Nieto-Mejia. Are There Differences and Complementarities between Senior and Young Entrepreneurs? An Intergenerational Perspective. Sustainability 2021, 13, 5202 .

AMA Style

Adriana Perez-Encinas, Yolanda Bueno, Begoña Santos, Camila Nieto-Mejia. Are There Differences and Complementarities between Senior and Young Entrepreneurs? An Intergenerational Perspective. Sustainability. 2021; 13 (9):5202.

Chicago/Turabian Style

Adriana Perez-Encinas; Yolanda Bueno; Begoña Santos; Camila Nieto-Mejia. 2021. "Are There Differences and Complementarities between Senior and Young Entrepreneurs? An Intergenerational Perspective." Sustainability 13, no. 9: 5202.

Chapter
Published: 01 January 2011 in Computer Games as Educational and Management Tools
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Thus, SIMBA opens up a wide field of research between Artificial Intelligence and Business Management aimed at developing efficient intelligent agents humans can compete with.

ACS Style

Fernando Borrajo; Yolanda Bueno; Fernando Fernández; Javier García; Isidro De Pablo; Ismael Sagredo; Begoña Santos. Business Simulators for Business Education and Research. Computer Games as Educational and Management Tools 2011, 229 -246.

AMA Style

Fernando Borrajo, Yolanda Bueno, Fernando Fernández, Javier García, Isidro De Pablo, Ismael Sagredo, Begoña Santos. Business Simulators for Business Education and Research. Computer Games as Educational and Management Tools. 2011; ():229-246.

Chicago/Turabian Style

Fernando Borrajo; Yolanda Bueno; Fernando Fernández; Javier García; Isidro De Pablo; Ismael Sagredo; Begoña Santos. 2011. "Business Simulators for Business Education and Research." Computer Games as Educational and Management Tools , no. : 229-246.

Journal article
Published: 28 February 2010 in Decision Support Systems
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Business simulators are used for decision-making since different scenarios can be evaluated without risk. They are also used in business management education. The main goal of this paper is to introduce SIMBA (SIMulator for Business Administration), a new simulator that serves as a web-based platform for business education, permitting both classroom and distance education. This paper also adds a research aspect in business intelligence because SIMBA can be used as a fieldwork tool for the development and evaluation of intelligent agents. The simulator creates a more complex competitive environment in which intelligent agents play the role of business decision makers.

ACS Style

Fernando Borrajo; Yolanda Bueno; Isidro de Pablo; Begoña Santos; Fernando Fernández; Francisco Javier Garcia; Ismael Sagredo. SIMBA: A simulator for business education and research. Decision Support Systems 2010, 48, 498 -506.

AMA Style

Fernando Borrajo, Yolanda Bueno, Isidro de Pablo, Begoña Santos, Fernando Fernández, Francisco Javier Garcia, Ismael Sagredo. SIMBA: A simulator for business education and research. Decision Support Systems. 2010; 48 (3):498-506.

Chicago/Turabian Style

Fernando Borrajo; Yolanda Bueno; Isidro de Pablo; Begoña Santos; Fernando Fernández; Francisco Javier Garcia; Ismael Sagredo. 2010. "SIMBA: A simulator for business education and research." Decision Support Systems 48, no. 3: 498-506.