Yolanda Bueno Hernández, Graduated in Economic and Business Sciences and MBA from the Autonomous University of Madrid (UAM). She is currently a Collaborating Professor of the Department of Business Organization, Co-Director of the Master UAM-Accenture in Business Transformation and Consulting and member of the GEM (Global Entrepreneurship Monitor) team in the Community of Madrid She has been Vice Dean of Academic Planning and Vice Dean of Students and University Extension of the Faculty of Economic and Business Sciences. Her professional activity is dedicated to research, teaching, and consulting in Management Science and Operations Management. She is also dedicated to the design and development of business management simulators (Business Games) and is a founding partner of Simuladores Empresariales, S.L., a spin-off company (EBC) of the UAM.