Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. They provide information that motivates consumers to exhibit a positive attitude and actual behavior towards a green product purchase. Despite the growing interest in the relationship between green attitude and the corresponding green purchase behavior, studies that investigate the influence of ecolabel features on this relationship are rather scarce. In the present study, a survey carried out in Greece with a sample of 571 participants, examined the direct and indirect effects of ecolabel credibility and ecolabel involvement on attitude and actual behavior about green product purchase. A multiple mediation model about green purchase behavior was developed. Results highlighted the crucial role of ecolabel credibility that positively influences attitude towards green product purchase as well as ecolabel involvement. Moreover, emphasis was given on the concepts of attitude towards green product purchase and ecolabel involvement that proved to be significant mediators of this model. Findings can provide useful guidance to green marketers so that they can generate effective strategies based of ecolabels and favor a positive attitude towards green product purchase that ultimately will enhance green product purchase behavior.

Given that the current media condition provides numerous channels that create interaction between news media brands and consumers, the concept of consumer brand engagement (CBE), referred as being the interactive relationships between consumers and brands is more crucial than ever in the media sector. The purpose of this study is to examine the direct and indirect effects of three motives, utility, entertainment, and pass time, on consumer brand engagement for online news media brands. A causal model that illustrates both the direct and indirect effects of the three motives on CBE reveals the critical role of entertainment as a mediator. Utility and entertainment positively impact CBE, whereas pass time is negatively associated with CBE for online news media brands. Entertainment positively mediates the relationship between utility and CBE as well as influencing the negative relationship between pass time and CBE.

Neuromarketing is a continuously evolving field that utilises neuroimaging technologies to explore consumers’ behavioural responses to specific marketing-related stimulation, and furthermore introduces novel marketing tools that could complement the traditional ones like questionnaires. In this context, the present paper introduces a multimodal Neuromarketing dataset that encompasses the data from 42 individuals who participated in an advertising brochure-browsing scenario. In more detail, participants were exposed to a series of supermarket brochures (containing various products) and instructed to select the products they intended to buy. The data collected for each individual executing this protocol included: (i) encephalographic (EEG) recordings, (ii) eye tracking (ET) recordings, (iii) questionnaire responses (demographic, profiling and product related questions), and (iv) computer mouse data. NeuMa dataset has both dynamic and multimodal nature and, due to the narrow availability of open relevant datasets, provides new and unique opportunities for researchers in the field to attempt a more holistic approach to neuromarketing.

Undoubtedly, consumers of green products have formed a market tribe that has strengthened its power in recent years. Apart from the ethical side of buying organic products, they are willing to pay more for a green product compared to a conventional one. In marketing literature, packaging is considered to be as a valuable feature of a product that may motivate consumers to proceed to a purchase. The purpose of the present study is to investigate how various packaging features (eco-labels, image, shape, colour) of organic agricultural products affect consumers' eye reactions and as a result influence consumers' perception, attitude and buying behaviour.

Sustainable tourism has become a key priority in the strategic plans for tourism development in order to attain sociocultural development and environmental preservation. This paper examines opportunities for the advancement of sustainable tourism by encouraging tourists to consider sustainability and to include sustainable options in their tourist practices. The paper adopts a practice-based approach for the understanding of tourist behavior as a series of practices tourists perform for the development of valuable experiences, usually with the support of services offered by tourist organizations and service providers. Sustainability is an option for tourists that needs to be offered, promoted, and supported when they decide on their practices and the way they will perform them. Hence, sustainability is an option that needs to be designed so that tourists are enabled and motivated to adopt sustainable tourist practices. The paper proposes the sustainable tourist journey as an approach for the analysis and design of sustainable tourist practices that is based on the holistic scope of the consumer journey. The paper contributes to the advancement of sustainable tourism by introducing and improving the understanding of sustainability concerns in tourist practices. The paper discusses also how digital technologies can support the design of sustainable tourist practices.

This study content analyzed 1,050 online news articles, coming from five Greek online-only newspapers. Results indicate that hard content and news about global and political issues elicit more comments and replies. Readers share to their personal profiles on social networks more online articles about culture and articles that include videos and make more comments and replies on articles that contain hyperlinks. An in-depth analysis of articles about politics and global issues shows that articles about politics that contain infographics attract more comments and replies. The importance of interactivity for online news is highlighted.