Dr. Kyriakos Riskos is a postdoc researcher in marketing at the Aristotle University of Thessaloniki, Greece. He holds a PhD in Marketing, an MSc in Informatics and Management, and a BSc in Economics, from Aristotle University of Thessaloniki. His research interests include Marketing Communications, Consumer Behavior, and Media Branding. Moreover, he has a keen interest in how the emotion of nostalgia is used for marketing purposes.