Automotive steels with ultra-high strength and low alloy content under different heating and cooling processes were investigated. It was shown that those processes exhibited a great influence on the performance of the investigated steels due to the different auto-tempering effects. Compared with the steels under water quenching, there was approximately a 70% increase in the strength and elongation of steels under air cooling, in which the martensite was well-tempered. Although the elongation of the steel with a microstructure composed of ferrite, well-tempered martensite and less-tempered martensite could exceed 15%, the hole expansion ratio was still lower because of the undesirable hardness distribution between the hard phases and the soft phases. It followed from the calculation results based on SEM, TEM and XRD analyses, that for the steel under air cooling, the strengthening mechanism was dominated by the solid solution strengthening and the elongation was determined by the auto-tempering of martensite. Experiments and analyses aimed to explore the strengthening and plasticity mechanisms of auto-tempering steels under the special process of flash heating.