The aviation industry has grown rapidly worldwide and is struggling against intense competition. Especially in Thailand, the compound annual growth rate of passengers traveling by air has increased continuously over the past decade. Unfortunately, during the past two years, the ongoing COVID-19 pandemic has caused severe economic crises for nearly all businesses and industries, including the aviation industry and especially for passenger airlines whose number of customers has decreased astoundingly due to travel restriction. To maintain business stability, therefore, airlines must build customer loyalty to survive in times of crisis. This study thus examines critical factors’ impact on airline loyalty by using a Bayesian network (BN) derived from a structural equation modeling (SEM). The study integrates the SEM and BN to refine causal relationships between critical factors, identified as critical pathways. Findings reveal that customer satisfaction and customer trust, followed by perceived value, dramatically influence customer loyalty and so are considered priorities for building airlines’ customer loyalty. This study also recommends practical strategies and policies to improve customer loyalty amid the competitive airline business during and after the COVID-19 era.

This study explores the influence of Thai government policy perceptions on the adoption of electric vehicles (EVs). Transitioning to EVs is vital for reducing greenhouse gas emissions and combating climate change, aligning with global sustainability goals. This study addresses gaps in understanding how multidimensional perceptions of government policies influence EV adoption intentions in emerging markets, particularly in Thailand. A questionnaire was distributed to 3770 respondents across Thailand between January and March 2024. The survey assessed multiple dimensions of government policy, including commitment and efficiency, welfare, communication, policy effectiveness, and tax benefits. Using statistical techniques such as Exploratory Factor Analysis (EFA), second-order confirmatory factor analysis (CFA), and structural equation modeling (SEM), this study validated the constructs of government support perception and examined their influence on EV adoption intentions. The findings highlight that tangible government policies, particularly those improving EV infrastructure and providing clear regulatory support, alongside effective communication about these policies, significantly influence public willingness to adopt EVs. The results also emphasize the critical role of perceived government commitment and fiscal incentives in shaping consumer decisions. Based on these insights, this study recommends prioritizing the expansion of EV infrastructure, enhancing the visibility of government commitment, and improving direct financial incentives to accelerate EV adoption. These findings contribute to the growing body of knowledge on EV adoption in emerging markets and offer practical implications for policymakers seeking to promote sustainable transportation solutions.

Rapid technological changes in industry and institutions of higher education required that their continuous learning and teaching methods conform to the needs of the labor market in the digital era. Building the engineering skill self-efficacy of students should be a key goal for educational institutions as they develop necessary skills for future engineers. This work investigated structural factors influencing engineering skill self-efficacy by conducting a questionnaire survey among 1,316 engineering students in Thailand. Structural equation modeling was used to validate the proposed model. The research results indicated that engineering skill self-efficacy was contributed to digital skills, learning strategies, and achievement goal orientation. Learning strategies were predicted by achievement goal orientation, and they positively associated with digital skills. These empirical findings reflect a sustainable educational development structure for engineering education. The results may benefit educators by specifying methods of educational development and learning activity design and promoting pedagogical system to develop learners’ characteristics to enhance their engineering skill self-efficacy. Students can then be prepared with digital skills to apply to their further work, which will affect capacity building and the overall image of a country’s development.

The airline industry in Thailand has grown enormously over the past decade. Competition among airline companies to reach market share and profit has been intense, requiring strong strategic abilities. To increase the service quality of such companies, identifying factors related to the context of airlines is important for policymakers. Thus, this study aims to present empirical data on structural factors related to the loyalty of domestic airline passengers. Structural equation modeling was used to confirm the proposed model. The questionnaire was used to survey and collect data from 1600 airline passengers. The results indicate that satisfaction, trust, perceived quality, relationship, and image of airlines positively influenced loyalty with a statistical significance of α = 0.05. Moreover, the study found that expectation and perceived quality indirectly influenced loyalty. The findings provide a reference for airline operators to clearly understand the factors that motivate passenger loyalty, which can be used to develop the sustainability of marketing strategies and support competitiveness.