Currently, information technology plays an important role in the tourism industry. Tourists like to use social media more widely for their travel planning, which affects the high competition between entrepreneurs while facing the challenge of improving the quality of data services provided through social media. This study developed a model of the relationships between structure factors that affect intentions to use social media for travel planning. The said model integrates the technology acceptance model (TAM) theory, the theory of planned behavior (TPB), and trust and satisfaction factors. In reference to a survey of 1333 samples from domestic tourists who used social media through their smartphone, it was found that satisfaction, attitudes, subjective norms, and perception can be used to control behavior, with a positively direct effect on intentions of use. In addition, we examined the indirect effect on intentions of use. Perceived ease of use, perceived usefulness, and subjective norms had a positively significant indirect effect on intentions of use. These research results allow tourism entrepreneurs to precisely understand the stimulating factors of tourists’ intentions to use social media for travel-planning decisions, which will help lead to the development of tourism-marketing strategies and the support of sustainable competition.

The number of road accidents and the level of accident severity have been extensively applied as the indicators for measuring the efficiency of service provision in road network systems of each country. This research utilized accident data on expressway networks during B.E.2550 (2007) to B.E.2553 (2010) (updated data was collected), in which Expressway Authority of Thailand (EXAT) as legislatively mandated unit has taken responsibility for the execution of nine expressway routes covering distances totaling over 207km with a record of 2194 crashes. The chief objective of the study aims to forecast the accident severity through formulating Multiple Logistic Regression Model to analyze the probability of injury accident and fatal accident in comparison with property damage only accident. Its measurement comprehensively considers statistical relationship among variables such as average speed on road section, average traffic volume per day, period of time, weather conditions, physical characteristics of accident area, and causes of accident. Together, the research question is to verify whether these variables affect the opportunity or probability of three levels of accidents and investigate impacts of accident loss values due to the reduction in crash severity measures