In recent years, the investment in the wind energy sector has increased in the context of producing green electricity and saving the environment. The installation of small wind turbines (SWTs) represents an actual strategy for meeting energy needs for off-grid systems and certain specialized applications. SWTs are more expensive per kilowatt installed as compared to large-scale wind turbines. Therefore, the main objective of this study is to produce an economical technology for the wind power market offering low-cost SWTs. The idea consists of considering a simple structure of the wind turbine using direct-drive permanent magnet synchronous generator (DDPMSG). DDPMSGs are the most useful machines in the wind energy field thanks to several advantages, such as elimination of noise and maintenance cost due to suppression of the gearbox and absence of the rotor circuit excitation barriers by the presence of the permanent magnets (PMs). Their major downside is the high cost of active materials, especially the PMs. Thus, the improvement of the generator design is treated as being the main component of the considered chain to assure active materials’ mass and cost reduction. The methodology studied aims to explain the approach of the design integrated by optimization of the considered system. It is based on the elaboration of analytical models to find a feasible structure for the system, taking into account the multi-disciplinary analysis. The relevance of these models is validated by the finite element method using 2D MATLAB-FEMM simulation. The models are integrated to elaborate the optimization problem based on a genetic algorithm to improve the cost of the proposed generator by minimizing the mass of its active constructive materials. As an outcome, an optimal solution is offered for the wind generators market, providing a 16% cost reduction.