Jaeyoon Kwon

Prof. Dr. Jaeyoon Kwon

orcid

Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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JKJaeyoon Kwon
Jaeyoon Kwon
JLJisuk Lee
Jisuk Lee
TPTaeseung Park
Taeseung Park
The COVID-19 pandemic has changed the fitness-related field. More people started working out at home, and the use of fitness mobile apps that can measure the amount of exercise through a scientific method has increased compared to before the COVID-19 pandemic. This phenomenon is likely to continue even after the COVID-19 pandemic, and therefore this study aimed to investigate the importance of and satisfaction with a fitness app’s functions according to consumers while using the fitness mobile app. Through this study, we intended to provide data for creating an environment where users can use fitness mobile apps consistently. A total of 420 questionnaires were distributed through Google Survey for about 3 months, from 13 September to 20 November 2020, and a total of 399 complete questionnaires were analyzed in this study. Regarding the data processing methods, frequency analysis, exploratory factor analysis, reliability analysis, descriptive statistical analysis, and IPA were used. The results are as follows. First, the first quadrant of the IPA matrix indicated the high importance of and satisfaction with the fitness mobile app, and included five attributes: cost-effectiveness, easy-to-understand information, ease of use and application, privacy protection, and compatibility with other devices. Second, the second quadrant of the matrix indicated relatively low satisfaction in association to high importance and included five attributes: accurate exercise information provision, design efficiency, daily exercise amount setting, convenient icons and interface, and provision of images and videos in appropriate proportions. Third, the third quadrant of the matrix, indicating low importance and low satisfaction, included five attributes: not sharing personal information, overall design composition and color, customer service, reliable security level, and providing information on goal achievement after exercising. Fourth, in the quadrant of the matrix, indicating low importance and high satisfaction, five attributes were included: exercise notification function, continuous service provision, step count and heart rate information, individual exercise recommendation, and individual body type analysis information.

27 September 2017 in Asian Social Science
Verified
Journal Article
Open access
PDF file
SPSangkyu Park
Sangkyu Park
JKJitae Kim
Jitae Kim
SNSangback Nam
Sangback Nam
JKJaeyoon Kwon
Jaeyoon Kwon
The purpose of this study was to identify the relationships among leisure constraints, leisure constraints negotiation, and recreation specialization for water-based tourism participants in Busan. Through this study, coastal cities of Korea (e.g., Busan) may attempt to develop marine leisure infrastructure. To achieve the goal of this study, 339 surveys were collected from male and female adults who planned to participate in water-based tourism event in 2017 were delineated as the study population. A convenient, non-random sampling method was used to select participants. After examining the correlation among leisure constraints, leisure constraints negotiation and recreation specialization, the relationships among the three variables was assessed through multiple linear regression analysis. The results of this study were as follows. First, regarding sub-factors of leisure constraints for water-based tourism participants, intrapersonal constraints, interpersonal constraints, and structural constraints had negative effects on leisure constraints negotiation. Second, the sub-factors of intrapersonal constraints and structural constraints had negative effect on recreation specialization, and interpersonal constraints were not statistically significant. Third, leisure constraints negotiation had a partially positive effect on recreation specialization.

21 February 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
TPTaeseung Park
Taeseung Park
JKJaeyoon Kwon
Jaeyoon Kwon
The purpose of this research was to verify the importance and performance of sustainable crisis management in Korean fitness centers using Importance-Performance Analysis (IPA). For this study, 304 fitness center executives and managers in Seoul and Gyeonggi region were selected from 21 March to 17 May 2020. Frequency analysis was performed using SPSS 24.0, and exploratory factor analysis was conducted to verify the validity and reliability. Priority analysis and IPA analysis were performed to compare the mean values, and the following results were obtained. In the first quadrant, there were six attributes besides keeping social distancing between employees and customers. In the second quadrant, there were four attributes in addition to regular disinfection of the gymnasium. In the third quadrant, there were six attributes besides maintain clean furniture. Third, there were six attributes other than maintaining clean furniture in the third quadrant. Lastly, in the fourth quadrant, there were three attributes in addition to the restriction of face-to-face meetings. The conclusion was as follows. First, equip supplies for the prevention of COVID-19, keep social distance, and check government support policies. Second, analyze economic support policies, and research their application methods. Third, prepare various non-face-to-face communication methods and Untact (noncontact) marketing strategies. Fourth, make a checklist for factors with relatively little importance.

27 September 2017 in Asian Social Science
Verified
Journal Article
Open access
PDF file
JKJaeyoon Kwon
Jaeyoon Kwon
TCTaerin Chung
Taerin Chung
SYSang Hwa Yoon
Sang Hwa Yoon
KKKwan Bae Kwon
Kwan Bae Kwon
The purpose of this study was to verify importance and satisfaction of destination attraction for water-based tourism in Jeju Island using Importance-Performance Analysis (IPA). The participants of this study consisted of 429 water-based tourism participants who visited Jeju Island in Korea. The collected data were analyzed and interpreted using SPSS program, frequency analysis, exploratory factor analysis, reliability analysis, and Importance-Performance Analysis. The results of this study were as follows. First, quadrant 1 included in season and climate comfort, local souvenirs, and hospitality of tourism program guide. Second, quadrant 2 included six items with sports activities rental facilities, scenic viewing activity, hospitality of local residents, accessibility of the island, convenience of local island transportation, and tourism safety. Third, quadrant 3 included four items with congestion of sightseeing spot, the reputation of a tourist destination, amusement facilities, affordable price, and traditional foods Fourth, quadrant 4 included eight items with marine related experience training activity, coastal landscape and terrain, marine sports activity, accommodation and shopping facilities, marine festivals and events activity, rest and recreational activity, history and cultural heritage, and service facilities.

3 February 2018 in International Journal of Marketing Studies
Verified
Journal Article
Open access
PDF file
JKJaeyoon Kwon
Jaeyoon Kwon
TCTaerin Chung
Taerin Chung
The purpose of this study was to verify the relationships among attitude, corporation image, and purchase behavior in Korean running event. Through this study, running event of Korea may attempt to develop sports event and sports industry infrastructure. To achieve the goal of this study, 432 surveys were collected form male and female adults who planned to participate in Korean running event in October 2016 to February 2017 were delineated as the study population. A convenient, non-random sampling method was used to select participants. After examining the correlation among attitude, corporation image, and purchase behavior, the relationships among the three variables was assessed through multiple linear regression analysis. The results of this were as follows. First, regarding sub-factors of event attitude and brand attitude had positive effects on corporate image. Second, the sub-factors of event attitude and brand attitude had positive effects on purchase behavior. Third, the sub-factor of corporate social responsibility image had positive effects on purchase behavior, and good image of corporation was statistically significant.

30 April 2017 in THE JOURNAL OF FISHERIES AND MARINE SCIENCES EDUCATION
Verified
Journal Article
Closed access
JKJaeyoon Kwon
Jaeyoon Kwon
SNSang-Back Nam
Sang-Back Nam
SPSang-Kyu Park
Sang-Kyu Park
HKHee-Yeob Kang
Hee-Yeob Kang
The purpose of this study was to verify the influences of surfing participants’ participation motivation on flow experience and continuous participation intention. The study conducted a research survey through purposive sampling method after selecting 2 surfing center in Ganwon-do. 280 questionnaires distributed and 269 were selected as final valid sample by removing 11 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Window ver. 20.0. The results were as followings. First, participation motivation factors have positive effect on flow experience. Second, participation motivation factors have an influence on continuous participation intention. Third, flow experience have an influence on continuous participation intention. Fourth, leisure flow have an influence on continuous participation intention.