YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior. Similarly, YouTube travel vlogs are highly engaging and provide consumers with destination experiences. This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTube, can influence travel intention and electronic-Word of Mouth (e-WOM) behavior. By incorporating the use and gratification (U&G) perspective, this study examines the role of information seeking and entertainment as motivational factors for watching travel vlogs as a source of satisfaction. It will, in turn, lead to a greater degree of engagement. The current study investigated the emotional and presence aspects of travel videos to determine engagement. To evaluate the research hypothesis, we collected data from 300 respondents who had traveled to a destination after watching a travel vlog. We tested the hypothesis by utilizing structural equation modeling, a feature of the Smart-PLS 3.0 software. The results indicate that consumer motivations for watching travel vlogs, including the desire for information and entertainment, significantly impact customer engagement, both emotion and presence. Customers who are emotionally engaged and perceive travel vlogs as having a high presence will significantly affect their travel intention behavior and influence them to share e-WOM. In addition, the current study provides insight into tourism managers and academics on how travel vlogs as emerging technologies influence consumer behavior.

Live streaming commerce has experienced tremendous growth over the past few years. Although research has increasingly investigated the phenomenon of live streaming as e-commerce, it is arguably essential to determine why consumers make purchases through live streaming and send paid gifts to streamers. This study aims to understand users' social commerce purchase intentions and gift-giving according to the uses and gratification perspective, and engagement, and extends the literature by identifying five uses and gratifications for social media live streaming and how the viewers' engagement affects purchase intentions and gift-giving. We tested the hypothesis among 525 Indonesians who watch live streaming through Structural Equation Modeling (SEM) and fuzzy set Qualitative Comparative Analysis (fsQCA). The results of SEM confirm the importance of pass-times and habits to consumer engagement in live streaming. In this sequence, the role of engagement (emotional, social presence, and immersion) was confirmed to significantly influence purchase intention and gift-giving intention. The results of fsQCA provide theoretical insight and practical suggestions for increasing our understanding of the complex interconnectivity among uses, gratification factors, engagement in social commerce purchase intentions, and gift-giving intentions. Finally, this study also highlighted the configurational conditions for understanding consumer behaviors in live streaming commerce. Doi: 10.28991/ESJ-2022-06-03-03 Full Text: PDF

Incorporating AI tools like ChatGPT into higher education has been beneficial, yet the extent of user satisfaction with the quality of information provided by these tools, known as user information satisfaction (UIS) and information quality (IQ) theory, remains underexplored. This study introduces a UIS model specifically designed for ChatGPT’s application in the educational sector based on multidimensions of IQ theory. Drawing from established UIS and IQ theory, we crafted a model centered around seven essential factors that influence the effective use of ChatGPT, aiming to guide educators and learners in overcoming common challenges such as plagiarism and ensuring the ethical use of AI. Data was collected from Indonesian university participants (N = 508) and analyzed using structural equation modeling with Smart‐PLS 4.0. The results reveal that completeness, precision, timeliness, convenience, and information format are the most influential factors driving user satisfaction with ChatGPT. Interestingly, our research indicated that the accuracy and reliability of the information, typically deemed paramount, were not the primary concerns in the academic use of ChatGPT. Our findings recommend a cautious approach to integrating ChatGPT in higher education. We advocate for strategic use that recognizes its innovative potential while acknowledging its limitations, ensuring responsible and effective application in educational contexts. This balanced perspective is crucial for integrating AI tools into the academic fabric without compromising educational integrity or quality.