In our research we have focused our effort on answering one major question: could theory about synergy effects help to strengthen the cooperation between organizations to achieve more sustainable business? In order to do that, we set up three main research domains: (1) synergies and synergy effects; (2) cooperation and the cooperation environment; and (3) strategic management. From the methodological point of view, besides literature review, we combined content analysis of relevant internet sources (both quantitative and qualitative) and sociological survey in the years 2014 to 2018. The results show us strong connections between the effective usage of cooperation and synergy effect in strategic management and market competitiveness. They also show as that certain way of strategic cooperation between organizations could be significantly beneficial towards business sustainability. In our paper we present data from our research, our main significant findings, and also recommendations and tools for utilizing them in practice.

The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the process of obtaining innovative ideas from customers, in order to identify their needs and requirements. Furthermore, the paper contains the main results of our research aimed at identifying the extent of utilization of innovative approaches to relationship marketing in Slovak businesses. A total of 207 respondents were involved in the research (medium and large businesses and following methods were used: comparative method of qualitative evaluation method, the method of structured and structured interview method, observation, document analysis method (method of content analysis) and questionnaire method.

The aim of this paper is to identify the main aspects of management of innovation processes based on thorough analysis of the available scientific literature together with the results of empirical research. The focus is on management approach, i.e. how the enterprise effective plans innovation processes and how organizes innovation activities, leads own employees and monitors implementation of innovation goals. Accordingly, it is possible to identify problem areas related to the application of management of innovation processes and propose appropriate recommendations to remove these problems. The paper can help the managers for effective management of innovation processes and related activities. The recommendations are intended to support the smooth application of management of innovation processes in the enterprise. The paper thus brings to managers a handy tool in a form of a set of recommendations (instructions) that are meant to support problem-free use of management of innovation processes within an enterprise.

The objective of the paper is to propose an assessment system of company readiness for cooperative management utilisation according to a detailed analysis of scientific literature and according to a performed empirical research. The proposal defines particular levels of readiness, basic methodology and the way of the readiness index calculation. The paper has brought the application of the proposed assessment system of readiness for cooperative management utilisation in the conditions of Slovak companies according to the empirical research carried out on the sample of 221 respondents. The objective of the paper is to propose an assessment system of company readiness for cooperative management utilisation according to a detailed analysis of scientific literature and according to a performed empirical research. The proposal defines particular levels of readiness, basic methodology and the way of the readiness index calculation. The paper has brought the application of the proposed assessment system of readiness for cooperative management utilisation in the conditions of Slovak companies according to the empirical research carried out on the sample of 221 respondents.