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This study provides an overview of practical approaches to sustainability and its communication to the public in the business sector. The research presented in this article is focused on perceived sustainability in micro and small enterprises in Slovakia through research of business models used by these enterprises using a qualitative approach. The aim is to provide a general view on this topic and to prepare the basis for a sustainable business model composed of the values of society in micro and small businesses in Slovakia. The research consists of two phases—research in the field of business environment through personal interviews with entrepreneurs (examination of parameters: locality, waste management, ecological components, minimization of waste) and research of consumers’ perceived values within the perception of environmental problems. Businesses perceive the seriousness and necessity of solving the problem. Entrepreneurs from the micro and small segments perceive the high importance of solving elements of sustainability. They mentioned the minimization of waste as the most important element, the highest value on the scale (5) was marked by up to 85% of respondents. From a customer survey, it is possible to assess that almost 86% of respondents in this case feel that global problems are affecting them personally and at the same time more than 62% of them believe that they can influence the offerings of companies through their purchases and support sustainability in the business environment.
Mária Demjanovičová; Michal Varmus. Changing the Perception of Business Values in the Perspective of Environmental Sustainability. Sustainability 2021, 13, 5226 .
AMA StyleMária Demjanovičová, Michal Varmus. Changing the Perception of Business Values in the Perspective of Environmental Sustainability. Sustainability. 2021; 13 (9):5226.
Chicago/Turabian StyleMária Demjanovičová; Michal Varmus. 2021. "Changing the Perception of Business Values in the Perspective of Environmental Sustainability." Sustainability 13, no. 9: 5226.
The policy of using foreign players and their impact on club success is still relevant and can be viewed from multiple angles. This article focuses on the impact of the proportion of foreign players’ appearances on the success of football clubs in their home leagues, as well as in European competitions. The research is focused on the most successful European clubs over the last ten years. A total of 19 European clubs were selected for research purposes, which resulted in 190 cases. Statistical tests, correlation, and regression analysis were used for their verification. The research shows that there is a dependence between the appearances by foreign players in matches and the success of clubs in domestic and European competitions. Furthermore, the trend of higher use of foreign players compared to domestic players was also proved. The presented research provides a different perspective on the issue, attributing greater importance to the appearances by players in matches compared to other studies, considering only the total number of foreign players.
Michal Varmus; Milan Kubina; Roman Adámik. Impact of the Proportion of Foreign Players’ Appearances on the Success of Football Clubs in Domestic Competitions and European Competitions in the Context of New Culture. Sustainability 2019, 12, 264 .
AMA StyleMichal Varmus, Milan Kubina, Roman Adámik. Impact of the Proportion of Foreign Players’ Appearances on the Success of Football Clubs in Domestic Competitions and European Competitions in the Context of New Culture. Sustainability. 2019; 12 (1):264.
Chicago/Turabian StyleMichal Varmus; Milan Kubina; Roman Adámik. 2019. "Impact of the Proportion of Foreign Players’ Appearances on the Success of Football Clubs in Domestic Competitions and European Competitions in the Context of New Culture." Sustainability 12, no. 1: 264.
The automotive industry is currently the leading industry sector in Slovakia. Innovative solutions and sustainability play key roles in the continuous progress of companies. Among these, Big Data solutions have a significant impact. This chapter explores the use of Big Data solutions in the automotive industry and their connection to synergy effects in strategic management. Of these novel approaches, Big Data solutions and emerging synergy effects are necessary to develop recommendations on successful collaborative solutions. For example, a variety of services are required in the manufacture of large-scale electric vehicles – from shipping to the delivery of parts. These services closely connect the customer and the company that meets his or her needs. The use of Big Data technology for electric cars and a greener automobile industry with regard to distribution and transport service are some of the most competitive strategies in this industry.
Martin Holubčík; Gabriel Koman; Michal Varmus; Milan Kubina. A Model Approach for the Formation of Synergy Effects in the Automotive Industry with Big Data Solutions: Application for Distribution and Transport Service Strategy. Advanced Controllers for Smart Cities 2019, 467 -488.
AMA StyleMartin Holubčík, Gabriel Koman, Michal Varmus, Milan Kubina. A Model Approach for the Formation of Synergy Effects in the Automotive Industry with Big Data Solutions: Application for Distribution and Transport Service Strategy. Advanced Controllers for Smart Cities. 2019; ():467-488.
Chicago/Turabian StyleMartin Holubčík; Gabriel Koman; Michal Varmus; Milan Kubina. 2019. "A Model Approach for the Formation of Synergy Effects in the Automotive Industry with Big Data Solutions: Application for Distribution and Transport Service Strategy." Advanced Controllers for Smart Cities , no. : 467-488.
In the Slovakia are very many sports clubs that are civic associations. Within towns they are often as separate entity. Management of these sports clubs in the town is very specific. A town wants to have influence on these clubs, especially when the clubs are supported from municipal finance. In these paper we deal with possible management of clubs in the town within cooperation principle. We identified the main advantages, disadvantages, and points that are important for good established cluster of sports clubs in the town. Keywords: sport; club; cooperation; town; management
Michal Varmus; Milan Kubina. Management of sports clubs in the town based on the principles of cooperation. Global Journal of Business, Economics and Management: Current Issues 2018, 8, 38 -42.
AMA StyleMichal Varmus, Milan Kubina. Management of sports clubs in the town based on the principles of cooperation. Global Journal of Business, Economics and Management: Current Issues. 2018; 8 (2):38-42.
Chicago/Turabian StyleMichal Varmus; Milan Kubina. 2018. "Management of sports clubs in the town based on the principles of cooperation." Global Journal of Business, Economics and Management: Current Issues 8, no. 2: 38-42.
The paper analyses the websites of sports teams of most popular Slovak sports. For assessment were established 13 parameters. The evaluation focused on the relationship of the club through the website with fans, sponsors and youth. The results of this analysis shows the shortcomings and common features various clubs, in view of the approach to addressing the issue. This article also shows the difference between the clubs and their approach with regard to the sports sector in which they operate. Keywords: Web site; Critical Success; Factors; Sport; Marketing
Michal Varmus; Josef Vodák; Patrik Ferenc. Websites of Slovak sports clubs-Analysis, evaluation and recommendations. Global Journal of Business, Economics and Management: Current Issues 2018, 8, 43 -48.
AMA StyleMichal Varmus, Josef Vodák, Patrik Ferenc. Websites of Slovak sports clubs-Analysis, evaluation and recommendations. Global Journal of Business, Economics and Management: Current Issues. 2018; 8 (2):43-48.
Chicago/Turabian StyleMichal Varmus; Josef Vodák; Patrik Ferenc. 2018. "Websites of Slovak sports clubs-Analysis, evaluation and recommendations." Global Journal of Business, Economics and Management: Current Issues 8, no. 2: 43-48.
Organizations, nowadays, operate in highly dynamically-developing environments. This fact also applies to sports organizations, which are looking for various ways to succeed or survive in these environments. There are various solutions available, but from a long-term perspective it is important for sports organizations to think in a complex way. One of the solutions of this issue is to ensure the long-term sustainability and development of these organizations. The aim of this paper is to focus on strategic factors in the management of mutual relationships with stakeholders. The importance of managing cooperation with stakeholders is very high for the achievement of both short-term and long-term objectives. This paper presents, in addition to the results of research aimed at the cooperation of sports organizations and their stakeholders (425 respondents participated in the research), solutions to issues currently troubling sports organizations in this field. These issues include the lack of funds for the functioning of the sports organization, as well as the insufficient size of sports organization membership. Sports organizations cannot only reduce the intensity of these issues, but can also eliminate them by utilising selected key factors in the management of mutual relationships with stakeholders.
Michal Varmus; Milan Kubina; Gabriel Koman; Patrik Ferenc. Ensuring the Long-Term Sustainability Cooperation with Stakeholders of Sports Organizations in SLOVAKIA. Sustainability 2018, 10, 1833 .
AMA StyleMichal Varmus, Milan Kubina, Gabriel Koman, Patrik Ferenc. Ensuring the Long-Term Sustainability Cooperation with Stakeholders of Sports Organizations in SLOVAKIA. Sustainability. 2018; 10 (6):1833.
Chicago/Turabian StyleMichal Varmus; Milan Kubina; Gabriel Koman; Patrik Ferenc. 2018. "Ensuring the Long-Term Sustainability Cooperation with Stakeholders of Sports Organizations in SLOVAKIA." Sustainability 10, no. 6: 1833.
Martin Holubčík; Gabriel Koman; Michal Varmus; Milan Kubina. Model Approach for Formation Synergy Effects in Automotive Industry with Support of Big Data Solutions. Proceedings of the SmartCity360 2016 2017, 1 .
AMA StyleMartin Holubčík, Gabriel Koman, Michal Varmus, Milan Kubina. Model Approach for Formation Synergy Effects in Automotive Industry with Support of Big Data Solutions. Proceedings of the SmartCity360 2016. 2017; ():1.
Chicago/Turabian StyleMartin Holubčík; Gabriel Koman; Michal Varmus; Milan Kubina. 2017. "Model Approach for Formation Synergy Effects in Automotive Industry with Support of Big Data Solutions." Proceedings of the SmartCity360 2016 , no. : 1.
Patrik Ferenc; Michal Varmus; Josef Vodák. Stakeholders in the Various Field and Relations between Them. Procedia Engineering 2017, 192, 166 -170.
AMA StylePatrik Ferenc, Michal Varmus, Josef Vodák. Stakeholders in the Various Field and Relations between Them. Procedia Engineering. 2017; 192 ():166-170.
Chicago/Turabian StylePatrik Ferenc; Michal Varmus; Josef Vodák. 2017. "Stakeholders in the Various Field and Relations between Them." Procedia Engineering 192, no. : 166-170.
Trends in marketing communication are time to time changed due to new technologies, social trends and other aspects. Internet and social media are used in marketing communication couple of years and especially they are focused to younger customers. On the other hand recently is growing up group of older customers who are interest in internet buying and as well as in taking information from websites. This paper deals with perception of marketing communications by different generations of customers. On based of the conducted research and review of literature is shown how different generations of customers perceive marketing communication, especially traditional channels and tools versus internet and social media. During the research were used these methods: content analysis, documents study, comparative analysis, process analysis, statistic analysis, empirical research and more. One of the results of the paper is that internet is very crucial in all generations although their loyalty is different.
Michal Varmus; Milan Kubina. Marketing Communications and Its Sustainable Influence on Different Generations. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2016, 681 -691.
AMA StyleMichal Varmus, Milan Kubina. Marketing Communications and Its Sustainable Influence on Different Generations. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering. 2016; ():681-691.
Chicago/Turabian StyleMichal Varmus; Milan Kubina. 2016. "Marketing Communications and Its Sustainable Influence on Different Generations." Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering , no. : 681-691.
This paper deals with our concept of teaching marketing at the University of Zilina – Faculty of management science and informatics. Our main educational goal toward the students is to teach them marketing approach and marketing way of thinking. The students work with real existing products. With study of market reality they try to understand strategic approaches. They work in teams. Single study groups deals with single products, which are direct competitors (e.g. Sony's PS4 and Microsoft's XBOX One…). At the end of the course students presents specific information and findings at a joint meeting. The results are also under discussion, which is necessary for a more comprehensive understanding of the market. Discussion results are generalized and confronted with theoretical knowledge. In our concept are crucial two factors: teamwork and the use of information-communication technologies that allow students to work better together. Our paper describes the concept of teaching the marketing course and its main meaning. Subsequently, we discuss a method of teamwork among students.
Jakub Soviar; Michal Varmus; Milan Kubina. Modern Approach to Teaching as University – Students Love the Real Problem. Procedia - Social and Behavioral Sciences 2015, 205, 401 -406.
AMA StyleJakub Soviar, Michal Varmus, Milan Kubina. Modern Approach to Teaching as University – Students Love the Real Problem. Procedia - Social and Behavioral Sciences. 2015; 205 ():401-406.
Chicago/Turabian StyleJakub Soviar; Michal Varmus; Milan Kubina. 2015. "Modern Approach to Teaching as University – Students Love the Real Problem." Procedia - Social and Behavioral Sciences 205, no. : 401-406.
Management and decision-making in modern companies currently significantly affect information collected and distributed to managers through a variety of information and communication technology (ICT). The amount of information is growing due to modern technologies, their constant development and improvement in companies. This large amount of information companies has to be processed and therefore complex information systems such as Business Intelligence system are used more often. These systems are designed to support deciding of leading workers in the company. They are very difficult and expensive with regard to information infrastructure, technical equipment and staff of the company. To ensure efficient use of these expensive systems it is essential to provide constant mapping and implementing the new trends in the development and use of the systems. This paper describes the possibility of improving efficiency within business intelligence systems in companies.
Milan Kubina; Gabriel Koman; Michal Varmus; Luboš Takáč. Possibilities of Streamlining Within Business Intelligence Systems in Business Practice. Business Information Systems 2015, 367 -376.
AMA StyleMilan Kubina, Gabriel Koman, Michal Varmus, Luboš Takáč. Possibilities of Streamlining Within Business Intelligence Systems in Business Practice. Business Information Systems. 2015; ():367-376.
Chicago/Turabian StyleMilan Kubina; Gabriel Koman; Michal Varmus; Luboš Takáč. 2015. "Possibilities of Streamlining Within Business Intelligence Systems in Business Practice." Business Information Systems , no. : 367-376.
The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the process of obtaining innovative ideas from customers, in order to identify their needs and requirements. Furthermore, the paper contains the main results of our research aimed at identifying the extent of utilization of innovative approaches to relationship marketing in Slovak businesses. A total of 207 respondents were involved in the research (medium and large businesses and following methods were used: comparative method of qualitative evaluation method, the method of structured and structured interview method, observation, document analysis method (method of content analysis) and questionnaire method.
Viliam Lendel; Michal Varmus. Proposal of Innovative Approaches of Relationship Marketing in Business. Business: Theory and Practice 2015, 16, 63 -74.
AMA StyleViliam Lendel, Michal Varmus. Proposal of Innovative Approaches of Relationship Marketing in Business. Business: Theory and Practice. 2015; 16 (1):63-74.
Chicago/Turabian StyleViliam Lendel; Michal Varmus. 2015. "Proposal of Innovative Approaches of Relationship Marketing in Business." Business: Theory and Practice 16, no. 1: 63-74.
Sports in smaller countries are highly dependent on both the economy and the social circumstances of the population, and sporting organizations are under great pressure mainly in terms of finance, due mainly to a lack of management and marketing abilities and activities. Cooperation with various partners, both internal and external, is one of the possible options to overcome these problems. Common problems are, however, the selection of correct partners, understanding the relevance of cooperation and having an accurate vision of such cooperation. Based on this, the main goal of this paper is to analyze how managers of sporting organizations understand cooperative opportunities, what kind of cooperation they prefer, and problems they encounter, as well as how to solve them. Data was mainly collected in the form of a questionnaire which was distributed to 2,160 primary schools and 200 tennis clubs in Slovakia within the scope of the “Tennis to schools” project run by the Slovak Tennis Association. At the end of this paper, recommendations for improvements to the current situation are included, which may be used in the implementation and management of similar projects.
Michal Varmus. Management of Cooperative Activities in Sporting Organizations Within Alliance Networks. Management of Network Organizations 2015, 215 -231.
AMA StyleMichal Varmus. Management of Cooperative Activities in Sporting Organizations Within Alliance Networks. Management of Network Organizations. 2015; ():215-231.
Chicago/Turabian StyleMichal Varmus. 2015. "Management of Cooperative Activities in Sporting Organizations Within Alliance Networks." Management of Network Organizations , no. : 215-231.
Information is present all around us in different kind of forms. Huge amounts of information are produced every day in big variety of forms. Information plays crucial role for people and for companies as well. Their survival in the highly competitive environment depends upon possessing the right information in the right time. Companies must have information concerning their customers, products, environment and themselves also. The aim of the paper is to show the way to reach competitive advantage by using big data and innovation approaches based on the analysis of literature and conducted research. During the research were used these methods: content analysis, documents study, comparative analysis, process analysis, statistic analysis, empirical research and more. One of the main results is model of information system for work with big data, that is base for successful correct using of information to reach competitive advantage in the market.
Milan Kubina; Michal Varmus; Irena Kubinova. Use of Big Data for Competitive Advantage of Company. Procedia Economics and Finance 2015, 26, 561 -565.
AMA StyleMilan Kubina, Michal Varmus, Irena Kubinova. Use of Big Data for Competitive Advantage of Company. Procedia Economics and Finance. 2015; 26 ():561-565.
Chicago/Turabian StyleMilan Kubina; Michal Varmus; Irena Kubinova. 2015. "Use of Big Data for Competitive Advantage of Company." Procedia Economics and Finance 26, no. : 561-565.
Michal Varmus; Milan Kubina; Jakub Soviar. Cooperation on Sport Market – Reasons and Ways How to Improve It. Procedia Economics and Finance 2015, 23, 391 -395.
AMA StyleMichal Varmus, Milan Kubina, Jakub Soviar. Cooperation on Sport Market – Reasons and Ways How to Improve It. Procedia Economics and Finance. 2015; 23 ():391-395.
Chicago/Turabian StyleMichal Varmus; Milan Kubina; Jakub Soviar. 2015. "Cooperation on Sport Market – Reasons and Ways How to Improve It." Procedia Economics and Finance 23, no. : 391-395.
Small sports clubs are very often under pressure to have a lot amateur players, talented children, spectators, visitors, but on the other hand they need a lot of sponsors as well. In this area existed very wide spectrum of customers and it is not easy to find out the correct way and strategy to address them. The aim of the paper is to show the way how to create marketing communication strategy for different customers of sports club with using of innovation approaches based on the analysis of literature and conducted research. During the research were used these methods: content analysis, documents study, comparative analysis, process analysis, statistic analysis, empirical research and more. One of the main results is that is a different understanding of marketing communications by different customers based on their age. According this situation is necessary to optimize the communication strategy. That means to find out a correct choice of communications tools and channels for address potential or actual customers effectively. In the conclusions are defined most popular communications tools and channels according the age of customers and the innovation ways to proceed during to creation of effective communication strategy.
Michal Varmus; Milan Kubina. Innovative Approaches to Creation of Marketing Communications for Sports Clubs. Procedia Economics and Finance 2015, 26, 12 -16.
AMA StyleMichal Varmus, Milan Kubina. Innovative Approaches to Creation of Marketing Communications for Sports Clubs. Procedia Economics and Finance. 2015; 26 ():12-16.
Chicago/Turabian StyleMichal Varmus; Milan Kubina. 2015. "Innovative Approaches to Creation of Marketing Communications for Sports Clubs." Procedia Economics and Finance 26, no. : 12-16.
Problems of evaluating the successful application of the innovation strategy in the company is still poorly explored and in practice weakly applied area of innovation management. The aim of this paper is to create a system for evaluating the success of the application of innovative strategy through a set of indicators based on detailed analysis of sources and conducted research. During research were used different methods: content analysis - the study of documents, synthesis, comparative analysis, process analysis, statistical analysis, modelling, and methods of empirical research. As the main finding it can be considered proposal of the evaluation system for successful application of innovative strategy through a set of indicators. The main conclusions include the following: The most common reason why companies access to the creation and implementation of innovative strategies is a situation where information about innovations, innovative ideas and opportunities are scattered between different systems and there is not their mutual integration. The most appropriate indicator for application of the innovation strategy can be therefore considered as quality of information. Quality assurance and the effective work with information and knowledge are crucial to the functioning of innovation management.
Stefan Hittmar; Michal Varmus; Viliam Lendel. Proposal of Evaluation System for Successful Application of Innovation Strategy through a Set of Indicators. Procedia Economics and Finance 2015, 26, 17 -22.
AMA StyleStefan Hittmar, Michal Varmus, Viliam Lendel. Proposal of Evaluation System for Successful Application of Innovation Strategy through a Set of Indicators. Procedia Economics and Finance. 2015; 26 ():17-22.
Chicago/Turabian StyleStefan Hittmar; Michal Varmus; Viliam Lendel. 2015. "Proposal of Evaluation System for Successful Application of Innovation Strategy through a Set of Indicators." Procedia Economics and Finance 26, no. : 17-22.
The main aim of the paper is highlight the possibility of creating an evaluation of innovation performance in business. The proposal defines different levels of preparedness, the basic evaluation methodologies and evaluation procedures. The proposed evaluation system of innovation performance can be a valuable tool for managers to achieving rationalization of innovation processes in the business. This paper reports the results of research about the achieved level of innovation performance in terms of Slovak businesses
Viliam Lendel; Michal Varmus. Evaluation of the Innovative Business Performance. Procedia - Social and Behavioral Sciences 2014, 129, 504 -511.
AMA StyleViliam Lendel, Michal Varmus. Evaluation of the Innovative Business Performance. Procedia - Social and Behavioral Sciences. 2014; 129 ():504-511.
Chicago/Turabian StyleViliam Lendel; Michal Varmus. 2014. "Evaluation of the Innovative Business Performance." Procedia - Social and Behavioral Sciences 129, no. : 504-511.
The issue of implementation of innovation strategy is still little explored in practice-applied field of innovation management. In business practice are encountered more errors on the part of managers in this area, resulting in a failed implementation of innovation strategies in the business. The aim of this paper is on based detailed analysis of literature and conducted research to develop a model for effective implementation of innovation strategies in the business. This model is supported by a set of recommendations for its successful implementation
Štefan Hittmár; Michal Varmus; Viliam Lendel. Proposal of Model for Effective Implementation of Innovation Strategy to Business. Procedia - Social and Behavioral Sciences 2014, 109, 1194 -1198.
AMA StyleŠtefan Hittmár, Michal Varmus, Viliam Lendel. Proposal of Model for Effective Implementation of Innovation Strategy to Business. Procedia - Social and Behavioral Sciences. 2014; 109 ():1194-1198.
Chicago/Turabian StyleŠtefan Hittmár; Michal Varmus; Viliam Lendel. 2014. "Proposal of Model for Effective Implementation of Innovation Strategy to Business." Procedia - Social and Behavioral Sciences 109, no. : 1194-1198.
Viliam Lendel; Michal Varmus. Proposal of system for work with innovative ideas, opportunities and innovations in the company. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 2013, 61, 2423 -2433.
AMA StyleViliam Lendel, Michal Varmus. Proposal of system for work with innovative ideas, opportunities and innovations in the company. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2013; 61 (7):2423-2433.
Chicago/Turabian StyleViliam Lendel; Michal Varmus. 2013. "Proposal of system for work with innovative ideas, opportunities and innovations in the company." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61, no. 7: 2423-2433.