Information is present all around us in different kind of forms. Huge amounts of information are produced every day in big variety of forms. Information plays crucial role for people and for companies as well. Their survival in the highly competitive environment depends upon possessing the right information in the right time. Companies must have information concerning their customers, products, environment and themselves also. The aim of the paper is to show the way to reach competitive advantage by using big data and innovation approaches based on the analysis of literature and conducted research. During the research were used these methods: content analysis, documents study, comparative analysis, process analysis, statistic analysis, empirical research and more. One of the main results is model of information system for work with big data, that is base for successful correct using of information to reach competitive advantage in the market

Organizations, nowadays, operate in highly dynamically-developing environments. This fact also applies to sports organizations, which are looking for various ways to succeed or survive in these environments. There are various solutions available, but from a long-term perspective it is important for sports organizations to think in a complex way. One of the solutions of this issue is to ensure the long-term sustainability and development of these organizations. The aim of this paper is to focus on strategic factors in the management of mutual relationships with stakeholders. The importance of managing cooperation with stakeholders is very high for the achievement of both short-term and long-term objectives. This paper presents, in addition to the results of research aimed at the cooperation of sports organizations and their stakeholders (425 respondents participated in the research), solutions to issues currently troubling sports organizations in this field. These issues include the lack of funds for the functioning of the sports organization, as well as the insufficient size of sports organization membership. Sports organizations cannot only reduce the intensity of these issues, but can also eliminate them by utilising selected key factors in the management of mutual relationships with stakeholders.

The operations of sports organizations must be managed to create value in the long run. This explicit management will support their efficiency, competitiveness, and sustainability. The key concept measured in this study was the popularity of sports. This concept is a pivotal element in influencing the acquisition of financial contributions for sports organizations (from the state and sponsors) as well as in attracting new members. We conducted an online questionnaire in 2021 focusing on the concept of the perceived popularity of sports in Slovakia. The number of observations was 338, out of the total population of Slovak citizens over the age of 15. We also applied other methods, including content analysis, induction, deduction, comparison, and synthesis analyses. The analysis of the data led to the following findings: in this context, the two most popular sports were hockey and European football; the greatest propensity for fan self-identification was observed for European football, hockey, and basketball; men who indicated a preference for cycling were significantly larger fans of the sport than women; European football and motorsports were almost exclusively preferred by men; skiing, volleyball, and tennis were preferred by women; and basketball was preferred by the youngest respondents. This study aimed to propose recommendations for approaching sustainability, assuming that increasing popularity represents an opportunity to increase a sport organizations’ membership base.

Problems of evaluating the successful application of the innovation strategy in the company is still poorly explored and in practice weakly applied area of innovation management. The aim of this paper is to create a system for evaluating the success of the application of innovative strategy through a set of indicators based on detailed analysis of sources and conducted research. During research were used different methods: content analysis - the study of documents, synthesis, comparative analysis, process analysis, statistical analysis, modelling, and methods of empirical research. As the main finding it can be considered proposal of the evaluation system for successful application of innovative strategy through a set of indicators. The main conclusions include the following: The most common reason why companies access to the creation and implementation of innovative strategies is a situation where information about innovations, innovative ideas and opportunities are scattered between different systems and there is not their mutual integration. The most appropriate indicator for application of the innovation strategy can be therefore considered as quality of information. Quality assurance and the effective work with information and knowledge are crucial to the functioning of innovation management

Sports represent an undeniable value associated with people’s health and leisure time. Therefore, research on sports management related to the overall setting of a sustainable sports funding model from public resources is vital. This article’s aim was to evaluate the sustainability of this form of sports funding in Slovakia. Since there is no complete, transparent database of the allocated subsidies at the national, regional, and local levels in this country, an important part of the research was the collection of diverse pieces of data. As part of the methodology, the research combines geographical and temporal comparisons of public sports funding at all levels of management. Multiple interviews with members of the professional sports community also provided important qualitative inputs. Due to the identified shortcomings in the current state of the model of public sports funding in Slovakia, it is considered unsustainable. Therefore, the article also contains specific recommendations for the improvement and gradual removal of the identified sustainability barriers. These implications lead to the future creation of a database clearly capturing public sports funding, with rules for its permanent operation and updating. To strengthen the transparency aspect, the database can be powered by blockchain technology.