This article describes the ongoing project “School for Cultural Heritage through Map Exploitation” (SCHEME), an integrated set of activities designed to support social inclusion in heritage promotion processes in Albania. The main project goal is delivering ICT tools (map and crowdfunding platforms) and procedures as well as improving the capacity of stakeholders to sustainably valorize hidden resources. The underlying approach has capitalized on existing technologies and experiences through the development of an advanced interactive multimedia map using data produced in the Ljubljana Process. Subsequently, the map will be extended by collecting more data on the Lake Ohrid Region, which has been selected as a pilot area to promote the neglected inland, relieving pressure on more famous coastal sites. A contest among schools will enrich the database, uploading multifaceted memories collected by students. The winning cultural asset will be the object of a small-scale rehabilitation project supported by a fundraising campaign through a crowdfunding platform. The centrality of people’s active participation will contribute to governance innovation by reverting to traditional top-down promotion processes and practices, in which heritage consumers represent passive recipients of ready-made offers and messages. The map platform also holds specific potential for cultural tourism purposes, avoiding mistakes in the geo-localization of sites.

The relevance of local knowledge in cultural heritage is by now acknowledged. It helps to determine many community-based projects by identifying the material to be digitally maintained in multimedia collections provided by communities of volunteers, rather than for-profit businesses or government entities. Considering that the search and browsing of texts, images, video, and 3D models related to places is more essential than using a simple text-based search, an interactive multimedia map was implemented in this study. The map, which is loaded on a single HyperText Markup Language (HTML) page using AJAX (Asynchronous JavaScript and XML), with a client-side control mechanism utilising jQuery components that are both freely available and ad-hoc developed, is updated according to user interaction. To simplify the publication of geo-referenced information, the application stores all the data in a Geographic JavaScript Object Notation (GeoJSON) file rather than in a database. The multimedia contents—associated with the selected Points of Interest (PoIs)—can be selected through text search and list browsing as well as by viewing their previews one by one in a sequence all together in a scrolling window (respectively: “Table”, “Folder”, and “Tile” functions). PoIs—visualised on the map with multi-shape markers using a set of unambiguous colours—can be filtered through their categories and types, accessibility status and timeline, thus improving the system usability. The map functions are illustrated using data collected in a Comenius project. Notes on the application software and architecture are also presented in this paper.

Albania represents an interesting case of a newly emerging destination in the international tourist market, with intensive pressures coming from seasonal visit flows and the related impacts on the environment. The Albanian Culture Marketing Strategy, while correctly focusing on heritage for the de-seasoning of visits in congested areas and for awareness-raising about the country’s cultural identity among tourists and residents, presents some limitations in the definition of application patterns and concrete solutions. In particular, the active contribution of potential users, of ICTs and, in particular, the potentialities of widespread tools such as mobile apps seem to be overlooked. In this article, the current scenario of the Albanian tourism sector, with particular emphasis on the cultural segment, is presented through a detailed analysis of relevant program documents in order to outline strengths and weaknesses of the underlying approach. Then, the potential contribution of mobile apps to the sustainable development of destinations are analyzed and the market of available technologies is presented through a taxonomy of a consistent number of representative cases. Finally, the SOS-Tirana app is presented and its adequateness to the context is discussed.

The site of the ‘Balsignano village’ in Modugno (Italy), for some years has been the object of attention by scholars. Recently renovated, its valuation is nowadays the main objective for that Municipality. The aim of this article is describing our approach in integrating digital data, virtual tours and 3d models of the village elements to produce an interactive tool available on the internet, stimulating the desire to physically visit the settings. Our findings can be generalized to any context in which a link between a website and a physical site represent a challenge for low-budgeted Administrations.

The article describes the design process carried out to deliver a tool for the virtual fruition of the resources of the Puglia Regional Museum Directorate through multimedia content, within the frame of the Vi.S.T.A. (Virtual and Social heritage Touring Application) project. Identifying the virtual tour as the most suitable technology to achieve the promotion and exploitation needs of the Directorate’s museums, the project envisages the realization of an integrated system, conceived as a dedicated IT platform including a specific virtual touring section, for a selected pilot case. The article focuses on the design study for the virtual tour interface and the selection of the most appropriate functions for it, and describes the collaborative approach adopted. After the description of the project objectives and context, the design study and the related methodology are presented. Then, the results of the design activity are presented and discussed.

ICTs represent strategic resources for Cultural Heritage (CH) projects. Anyway, several conditions put the success of promotion projects at risk, especially if carried out at the local level. Firstly, local scale amplifies the weight of budget constraints on the priorities of public administrations, compelled to allocate funds to the physical conservation of heritage rather than to software and training. Secondly, proprietary SW, often sophisticated and complex in procedures, fails to integrate precious unformalized knowledge from local stakeholders and communities, particularly in the field of cultural tourism. Finally, a changing demand for cultural tourism, with potential visitors frequently searching for information directly on the Web before moving, requires a higher interactivity in tools and systems. The paper illustrates the work carried out at the Construction Technologies Institute for delivering procedures and SW specifically designed to simplify the publication of geo-referenced information and reduce the need for specialized skills and equipments. The described results were achieved along different research programs focusing on the Albanian CH with a learning-by-doing approach