The night-time economy is an important part of the urban economy and contributes significantly to modern cities’ GDP. The development of night tourism is one of the crucial means to enrich and prosper the night-time economy. Recently, as a popular topic of sustainable development, night tourism has received extensive attention. However, little attention has been paid to night tourism, especially from the emotional perspective of tourists. Furthermore, discussions on how and why tourists become interested in night tourism are still lacking. To fill the research gap, based on the theory of experience economy, we used the concept of lovemarks to explore the influence of tourists’ tourism experience and lovemarks on their brand satisfaction and brand loyalty. A self-administered questionnaire was completed by 487 tourists of “Cultural Heritage Night”, a night tourism brand in South Korea. The results indicate that tourists’ entertainment and educational experience significantly influence their lovemarks (both of brand love and respect), and esthetic experience only significantly influences brand respect. Furthermore, the influence of tourists’ lovemarks on brand satisfaction and loyalty is also validated. To retain the sustainable development of night-time economy and night tourism, local authorities and destination managers are recommended to provide night tourism brands (products) with optimal experience effects and entirely emotional and functional attributes.

Among the many methods of revitalizing intangible cultural heritage (ICH), tourism undoubtedly has the largest social and economic benefits. Taijiquan, also known as Tai Chi, was included in the Representative List of the Intangible Cultural Heritage of Humanity in December 2020. It provides the local destination with a unique selling point for strengthening local tourism competitiveness. The research on the relationship between the heritage proximity and residents’ perceived impacts to ICH tourism is not sufficient within the tourism literature, whereas they have recently attracted numerous interests worldwide. In response, this study aims to examine the relationships among residents’ heritage proximity, perceived impacts of ICH tourism, attitude and support. Structural equation modelling has been performed and a total of 262 residents were investigated in Wen County, China. Results indicates that residents’ heritage proximity has positive influence on perceived positive impacts, while has no influence on perceived negative impacts. Residents’ heritage proximity and perceived impacts significantly influence their attitude, so that to influence residents’ support for tourism development. This study makes a significant theoretical contribution to the ICH tourism literature. Furthermore, this study has a number of practical implications for the local departments of tourism and ICH.

As social media platforms become integral to information dissemination, they play a crucial role in shaping tourist decision-making and travel behavior. However, while previous studies have examined the general influence of social media on tourism, limited research has explored the interplay between source attributes, content quality, destination image, and trust in fostering impulsive travel intentions, a key yet underexplored aspect of tourist behavior. To address this gap, this study integrates the Stimulus–Organism–Response (SOR) theory and the Information Adoption Model (IAM) to analyze how source credibility, source homophily, and content quality on social media influence impulsive travel intentions through destination image and trust. Using structural equation modeling (SEM) on survey data from 419 Chinese respondents, the results reveal that source credibility and homophily significantly enhance content quality, while both credibility and content quality positively shape destination image. Moreover, destination image and trust serve as crucial mediators, strengthening the relationship between social media attributes and impulsive travel behavior. This study advances the discourse on sustainable tourism development by shedding light on the role of digital engagement in shaping tourists’ spontaneous travel decisions, a dimension often overlooked in discussions on long-term economic sustainability. Furthermore, by examining the nuanced mechanisms of social media influence, this research provides practical implications for tourism marketers and policymakers aiming to leverage digital platforms for sustainable destination marketing.