In today’s increasingly competitive coffee industry, the point of running a good coffee shop is no longer to run a coffee and beverage shop simply, but to focus on the quality of service and the value that customers feel as a result. Previous studies have mainly discussed the customer satisfaction and behavioral intention of restaurants, while few studies have explored the influencing factors of customer satisfaction and behavioral intention of chain coffee shops. Given that the perceived service quality theory and DINESERV model can effectively predict customer satisfaction and behavioral intention, this study took 385 consumers in the first Starbucks Reserve flagship store in China as survey objects. SmartPLS 3.0 software was used to explore the relationship among respondents’ perceived service quality, customer perceived value, satisfaction, and behavioral intention. The results show that service quality has a partially significant positive effect on perceived value. Perceived service quality and customers’ perceived value both have significant positive effects on satisfaction. Customers’ satisfaction has a significant positive effect on their behavioral intention. These results indicate that enterprises should strengthen the emotional bond between consumers and enterprises and improve the reliability, assurance, and empathy of perceived service quality to create a better emotional resonance between consumers and the Starbucks brand to improve customer satisfaction. At the same time, it should also promote the symbolic perceived value of Chinese consumers to Starbucks to realize the sustainable development of coffee-shop operation and consumer repurchase. This study expands the research on the service quality, perceived value, and behavioral intention of coffee chain enterprises in the context of non-habitual coffee-drinking countries. Moreover, it provides case support for the operation and research of regional cultural consumption habits of international catering chain enterprises.

This article aims to explore an integrative model of authenticity, perceived value, flow experience, satisfaction, and destination loyalty based on the S-O-R theory framework. The proposed model was empirically tested in a field study with 358 respondents participating in the Xinguochao Hanfu festival held at a historical street in Changsha, China. The results indicate that there is a significant influence of authenticity on perceived value, but non-significant impacts on flow experience, and perceived value, flow experience and satisfaction are important antecedents in predicting destination loyalty in cultural heritage tourism. The current study contributes to analyzing the loyalty of cultural heritage tourist destinations and has insightful implications, which can be applied to other heritage tourism management.

Among the many methods of revitalizing intangible cultural heritage (ICH), tourism undoubtedly has the largest social and economic benefits. Taijiquan, also known as Tai Chi, was included in the Representative List of the Intangible Cultural Heritage of Humanity in December 2020. It provides the local destination with a unique selling point for strengthening local tourism competitiveness. The research on the relationship between the heritage proximity and residents’ perceived impacts to ICH tourism is not sufficient within the tourism literature, whereas they have recently attracted numerous interests worldwide. In response, this study aims to examine the relationships among residents’ heritage proximity, perceived impacts of ICH tourism, attitude and support. Structural equation modelling has been performed and a total of 262 residents were investigated in Wen County, China. Results indicates that residents’ heritage proximity has positive influence on perceived positive impacts, while has no influence on perceived negative impacts. Residents’ heritage proximity and perceived impacts significantly influence their attitude, so that to influence residents’ support for tourism development. This study makes a significant theoretical contribution to the ICH tourism literature. Furthermore, this study has a number of practical implications for the local departments of tourism and ICH.

As social media platforms become integral to information dissemination, they play a crucial role in shaping tourist decision-making and travel behavior. However, while previous studies have examined the general influence of social media on tourism, limited research has explored the interplay between source attributes, content quality, destination image, and trust in fostering impulsive travel intentions, a key yet underexplored aspect of tourist behavior. To address this gap, this study integrates the Stimulus–Organism–Response (SOR) theory and the Information Adoption Model (IAM) to analyze how source credibility, source homophily, and content quality on social media influence impulsive travel intentions through destination image and trust. Using structural equation modeling (SEM) on survey data from 419 Chinese respondents, the results reveal that source credibility and homophily significantly enhance content quality, while both credibility and content quality positively shape destination image. Moreover, destination image and trust serve as crucial mediators, strengthening the relationship between social media attributes and impulsive travel behavior. This study advances the discourse on sustainable tourism development by shedding light on the role of digital engagement in shaping tourists’ spontaneous travel decisions, a dimension often overlooked in discussions on long-term economic sustainability. Furthermore, by examining the nuanced mechanisms of social media influence, this research provides practical implications for tourism marketers and policymakers aiming to leverage digital platforms for sustainable destination marketing.

This study focuses on the antecedents of sustainable development in tourism destinations and explores residents’ environmental knowledge and perceived justice and how these influence pro-environmental behaviour. The study discusses: (a) environmental knowledge and environmental sensitivity; (b) perceived justice and residents’ satisfaction; (c) place attachment; and (d) pro-environmental behaviour. By presenting seven hypotheses for analysis, the study develops a measurement framework that involves resident perception of justice in Kaifeng, one of the first sets of the 24 ‘Historical and Cultural Cities in China’. A pilot survey (103 respondents) and a final survey (558) were conducted to identify the role of the antecedents of residents’ pro-environmental behaviour in a tourism destination. The results reveal the positive influence of environmental knowledge, environmental sensitivity, and perceived justice on pro-environmental behaviour. This finding expands our cognition of the inter-relationships of the dimensions that belonged to the construct. The study illustrates that perceived justice significantly influences overall community satisfaction and indirectly impacts pro-environmental behaviour in tourism destinations. This pioneering study thus expands the early framework of pro-environmental behaviour and provides practical information to amplify the concept of justice in tourism studies.