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Prof. Tilman Schroeder
Munich University of Applied Sciences

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Research Keywords & Expertise

0 Culture
0 Intercultural Communication
0 Linguistics
0 Tourism
0 Contrastive and applied linguistics

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Short Biography

Professor for Business Communication and Intercultural Competence

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Journal article
Published: 27 July 2021 in Sustainability
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Research on sustainability and sustainable tourism has thus far avoided evaluating how tourists actually understand these terms. Instead, scholars have focused on the supply side, presuming a common and precise understanding of sustainability and sustainable tourism among all tourists and stakeholders. This study shows that most consumers link sustainability only to environmental issues, and understand sustainability differently from sustainable tourism. It finds significant interpersonal and intercultural differences regarding consumers’ conceptualisations of sustainability. The results illustrate that empirical research methodology for conceptualising consumers’ sustainability understanding frequently is doubtful or weak. This research exposes tourists’ limited understanding of sustainability, and helps tackle widespread scepticism about the effectiveness of sustainable tourism, by creating better informed sustainable tourism marketing.

ACS Style

Thomas Bausch; Tilman Schröder; Verena Tauber; Bernard Lane. Sustainable Tourism: The Elephant in the Room. Sustainability 2021, 13, 8376 .

AMA Style

Thomas Bausch, Tilman Schröder, Verena Tauber, Bernard Lane. Sustainable Tourism: The Elephant in the Room. Sustainability. 2021; 13 (15):8376.

Chicago/Turabian Style

Thomas Bausch; Tilman Schröder; Verena Tauber; Bernard Lane. 2021. "Sustainable Tourism: The Elephant in the Room." Sustainability 13, no. 15: 8376.

Book chapter
Published: 25 January 2017 in Manual of Romance Languages in the Media
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Online advertising possesses several features that differentiate it from advertising in legacy mass media. Its hypertext design allows for multimodal, interactive and personalized ad formats, which offer numerous opportunities for linguistic research. First analyses of online advertising genres such as commercial websites, web ads, marketing e-mails and corporate social media often rely on traditional linguistic concepts such as text and genre. Their findings suggest that web ads and marketing e-mails tend to resemble offline advertising genres, while commercial websites form new digital genres that combine different features from legacy media advertising. Social media advertising produces new digital genres whose linguistic structures tend to have little in common with traditional advertising. Further research on online advertising and its linguistic structures is critical in the future, particularly with regards to online advertising in Romance languages.

ACS Style

Tilman Schröder; Kristina Bedijs; Christiane Maaß. 6. Aspects of Advertising Language Online. Manual of Romance Languages in the Media 2017, 1 .

AMA Style

Tilman Schröder, Kristina Bedijs, Christiane Maaß. 6. Aspects of Advertising Language Online. Manual of Romance Languages in the Media. 2017; ():1.

Chicago/Turabian Style

Tilman Schröder; Kristina Bedijs; Christiane Maaß. 2017. "6. Aspects of Advertising Language Online." Manual of Romance Languages in the Media , no. : 1.

Book chapter
Published: 28 August 2015 in Kommunikative Handlungsmuster im Wandel? / ¿Convenciones comunicativas en proceso de transformación?
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ACS Style

Nadine Rentel; Tilman Schröder; Ramona Schröpf. Kulturelle Stile im Marketing: deutsche und spanische Unternehmenswebsites. Kommunikative Handlungsmuster im Wandel? / ¿Convenciones comunicativas en proceso de transformación? 2015, 1 .

AMA Style

Nadine Rentel, Tilman Schröder, Ramona Schröpf. Kulturelle Stile im Marketing: deutsche und spanische Unternehmenswebsites. Kommunikative Handlungsmuster im Wandel? / ¿Convenciones comunicativas en proceso de transformación?. 2015; ():1.

Chicago/Turabian Style

Nadine Rentel; Tilman Schröder; Ramona Schröpf. 2015. "Kulturelle Stile im Marketing: deutsche und spanische Unternehmenswebsites." Kommunikative Handlungsmuster im Wandel? / ¿Convenciones comunicativas en proceso de transformación? , no. : 1.

Journal article
Published: 01 January 2013 in Zeitschrift für romanische Philologie
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ACS Style

Tilman Schröder. Kristina Bedijs / Karoline Henriette Heyder (edd.), Sprache und Personen im Web 2.0. Linguistische Perspektiven auf YouTube, SchülerVZ & Co., Münster, LIT, 176 p. Zeitschrift für romanische Philologie 2013, 129, 1 .

AMA Style

Tilman Schröder. Kristina Bedijs / Karoline Henriette Heyder (edd.), Sprache und Personen im Web 2.0. Linguistische Perspektiven auf YouTube, SchülerVZ & Co., Münster, LIT, 176 p. Zeitschrift für romanische Philologie. 2013; 129 (4):1.

Chicago/Turabian Style

Tilman Schröder. 2013. "Kristina Bedijs / Karoline Henriette Heyder (edd.), Sprache und Personen im Web 2.0. Linguistische Perspektiven auf YouTube, SchülerVZ & Co., Münster, LIT, 176 p." Zeitschrift für romanische Philologie 129, no. 4: 1.