Academic and policy interest in ecological footprint analysis has grown rapidly in recent years. To date, however, the application of ecological footprint analysis to tourism has been limited. This article aims to discuss the potential of ecological footprint analysis to assess sustainability in tourism. It is about a comparison of the global environmental impacts of different forms of tourism in southern countries where tourism is a major source of foreign exchange earnings. It illustrates how an ecotourism destination has a larger ecological footprint than a “mass” tourism destination.