As pesticide abuse becomes increasingly serious worldwide, it is necessary to pay attention to the biopesticide adoption behavior of agricultural producers. It is worth verifying whether agricultural cooperatives, as training organizations sharing the same social network with farmers, can promote the adoption of biopesticides through their technology diffusion function. Therefore, based on survey data of 837 citrus producers in Sichuan Province, China, the IV-probit regression model and a mediation effects model were used to empirically test the impact of technical training on farmers’ adoption of biopesticides in addition to its mechanism, considering the farmers’ perception of technology as the mediation variable. The results show that (a) participation in technical training can significantly enhance the probability of the adoption of biopesticides; (b) farmers’ perceptions of biopesticides’ economic and health benefits play a partial mediating role in the relationship; and (c) technical training has more significant effects on biopesticides adoption behavior for a household with higher-educated household heads, lower household total income, and smaller household size, relative to their counterparts. This study provides evidence for establishing relevant policy to encourage the full adoption of the technical training function of agricultural cooperatives and popularize the use of biopesticides.

The study explores the impact of education of farmers’ cooperatives on members’ green production behavior. The Probit, Oprobit model and the mediation effect model are used to analyze the influence mechanism of the cooperative’s education on the members’ adoption of four types of green prevention and control technologies and the overall adoption rate, and the instrumental variable method is used for endogeneity treatment and robustness test. The results show that: (1) The education of cooperatives have a significant positive impact on the members’ physical pest control technology, biological pesticide application technology, water and fertilizer integration technology, scientific pesticides reduction technology, and the overall adoption rate plays a critical role. As a result, there is a certain degree of heterogeneity in different intergenerational member groups. (2) The education of cooperatives can significantly enhance members’ cognition of green prevention and control. (3) Through on-the-spot demonstration and general meetings of the members to carry out education, members are more likely to adopt green prevention and control technologies. These findings shed light on the mechanisms by which cooperative’s education affect the green production behavior of cooperative members and provide important policy implications for green agricultural development.

The application of organic fertilizer is an important measure for improving the quality of agricultural products and realizing the sustainable development of agriculture. The original small-scale family business model in China is no longer suitable for the development of modern agriculture. Large-scale agricultural business has become the mainstream trend, accompanied by the increasingly active land-transfer market. It is, therefore, necessary to determine whether farmland scale influences farmers’ organic fertilizer applications in China. Based on the analysis of the influence mechanism of farmland scale on farmers’ organic fertilizer application behaviors, empirical tests were conducted using survey data from 812 citrus farmers in Sichuan Province, China. The results show that the large-scale farmers are more likely to apply organic fertilizer and increase the application intensity than small-scale farmers and that the heterogeneity of farmers also affect their organic fertilizer application behavior. The results suggest that the government should encourage farmers to conduct moderate-scale management and promote their application behavior with organic fertilizer by improving awareness, strengthening education and training, and providing financial support.

The issue of environmental pollution caused by traditional agricultural production operations is becoming increasingly serious. Farmers are the direct actors of production, and their willingness to green production deserves the greatest attention. Technical training conducted by farmers’ cooperatives worldwide in recent years appears to have changed farmers’ willingness to adopt green production technologies, but there is a lack of empirical testing of the impact mechanisms. Therefore, based on a sample of 1147 members of China’s citrus production cooperatives, we theoretically and empirically explored the impact of this; the mechanism of the effect was analyzed through the endogeneity treatment and robustness test of farmers’ value perception, as well as the instrumental variable method (IV-Oprobit). The results showed that farmers’ overall willingness to adopt green production technologies was low, and increasing the number of training sessions in farmers cooperatives could significantly enhance their willingness. Specifically, the probability of members being “very willing” to adopt technologies increased by 3.2% for each additional training session in cooperatives. Additionally, cooperative training can significantly improve members’ technology applicability and benefit–cost perceptions of green production technologies, thus enhancing their willingness to adopt; both types of value perceptions are important transmission mediators of this effect, and the mediation effects account for 5.98 and 14.53% of the total effect, respectively. Other than that, the results of the heterogeneity analysis showed that the effect of cooperative training on the willingness to adopt them was positively significant regardless of small-, medium- or large-scale members, with the most significant effect on small-scale farmers. This study provides a better understanding of the impact of technical training of cooperatives on farmers’ willingness, contributes to the enrichment of value perception theory, and provides a basis for formulating relevant policies to encourage cooperatives to perform their training function and promote green production in agriculture.

Organic fertilizers can be crucial in promoting sustainable agricultural development, but they are not used in a wide-ranging way among smallholder farmers in many developing countries. In China, cooperatives are considered essential subjects of agricultural technical training, but it is more common to join cooperatives without participating in their technical training. Thus, joining cooperatives or not cannot simply be used to assess the role of cooperatives in influencing the farmers’ production behavior. Based on survey data of 1160 citrus farmers in Sichuan Province, China, this study estimated the effect of the technical training provided by agricultural cooperatives on farmers’ adoption of organic fertilizers, taking into account the farmers’ ability and perception as the mediation variables. The findings showed that participating in the technical training provided by agricultural cooperatives could significantly enhance the likelihood that farmers will adopt organic fertilizers. The impact was 81.6% in influencing the farmer’s abilities and 7.64% in their perceptions of organic fertilizers. Furthermore, other variables, such as farm sizes, land transfers, and education levels, also make a difference in the effectiveness of the agricultural cooperatives’ technical training. This study provides support for developing pertinent policies to promote the complete adoption of agricultural cooperatives’ technical training functions and the widespread use of organic fertilizers.