The study explores the impact of education of farmers’ cooperatives on members’ green production behavior. The Probit, Oprobit model and the mediation effect model are used to analyze the influence mechanism of the cooperative’s education on the members’ adoption of four types of green prevention and control technologies and the overall adoption rate, and the instrumental variable method is used for endogeneity treatment and robustness test. The results show that: (1) The education of cooperatives have a significant positive impact on the members’ physical pest control technology, biological pesticide application technology, water and fertilizer integration technology, scientific pesticides reduction technology, and the overall adoption rate plays a critical role. As a result, there is a certain degree of heterogeneity in different intergenerational member groups. (2) The education of cooperatives can significantly enhance members’ cognition of green prevention and control. (3) Through on-the-spot demonstration and general meetings of the members to carry out education, members are more likely to adopt green prevention and control technologies. These findings shed light on the mechanisms by which cooperative’s education affect the green production behavior of cooperative members and provide important policy implications for green agricultural development.

The issue of environmental pollution caused by traditional agricultural production operations is becoming increasingly serious. Farmers are the direct actors of production, and their willingness to green production deserves the greatest attention. Technical training conducted by farmers’ cooperatives worldwide in recent years appears to have changed farmers’ willingness to adopt green production technologies, but there is a lack of empirical testing of the impact mechanisms. Therefore, based on a sample of 1147 members of China’s citrus production cooperatives, we theoretically and empirically explored the impact of this; the mechanism of the effect was analyzed through the endogeneity treatment and robustness test of farmers’ value perception, as well as the instrumental variable method (IV-Oprobit). The results showed that farmers’ overall willingness to adopt green production technologies was low, and increasing the number of training sessions in farmers cooperatives could significantly enhance their willingness. Specifically, the probability of members being “very willing” to adopt technologies increased by 3.2% for each additional training session in cooperatives. Additionally, cooperative training can significantly improve members’ technology applicability and benefit–cost perceptions of green production technologies, thus enhancing their willingness to adopt; both types of value perceptions are important transmission mediators of this effect, and the mediation effects account for 5.98 and 14.53% of the total effect, respectively. Other than that, the results of the heterogeneity analysis showed that the effect of cooperative training on the willingness to adopt them was positively significant regardless of small-, medium- or large-scale members, with the most significant effect on small-scale farmers. This study provides a better understanding of the impact of technical training of cooperatives on farmers’ willingness, contributes to the enrichment of value perception theory, and provides a basis for formulating relevant policies to encourage cooperatives to perform their training function and promote green production in agriculture.

The purpose of this study is to understand the impact of ideological and political education with regards to ecological civilization on college students’ pro-environment attitudes. Based on the survey data of 1622 college students, a series of econometric models are built to understand and test the impact of ideological and political education on students’ pro-environment willingness. The results show that the ideological and political education of ecological civilization can effectively promote the environmental will of college students; the accumulation of environmental knowledge, ecological concern, and ecological reflection are the important mediums for the ideological and political education of ecological civilization; and the medium effect of ecological reflection is the strongest. In addition, this study also indicates that the pro-environment willingness of college students and their professional categories, whether to join the eco-environmental association, and other factors have a significant correlation. Therefore, this study reveals the current impact of ecological civilization education and the role of the mechanism for college educators and policymakers to promote the protection of the ecological environment, which provides an important reference.

Due to the growing trend of rural labor migration, farmers’ labor allocation under the condition of constant time endowment has gradually become a key factor in the transformation of green agricultural production methods. Using the propensity score matching method, this paper verified the influence of labor migration on citrus growers’ fertilizer application using 814 survey data from Sichuan Province, China. The study found that the boosting effect of capacity accumulation brought on by farmers’ labor migration was greater than the weakening effect of labor constraints and that the average chemical fertilizer application per acre decreased from 6.95 to 6.74 after farmers’ labor migration, a 3.06 percent decrease. Second, labor migration reduces chemical fertilizer application by allowing farmers to acquire knowledge and technology for green agricultural production and to increase off-farm income. Third, the choice of labor migration by farmers with higher agricultural incomes and younger ages promotes a reduction in their chemical fertilizer application. Therefore, this paper makes the following suggestions: the government should appropriately guide farmers in their labor migration decisions, increase public awareness of green agricultural knowledge and technology, and encourage farmers to to invest their off-farm income in green production. Farmers with higher agricultural income and younger ages, in particular, should be encouraged to choose labor migration and train to become new agricultural business entities.

With the development of higher education, college students have become a new and important group for environmentally sustainable development. How to evaluate and strengthen the practical effect of ecological education is of great significance. Based on the survey data of 1579 university students, this study constructed a systematic index system of ecological education by using a hierarchical evaluation method. Moreover, OLS (Ordinary Least Squares), Oprobit, and intermediary effect models were used to analyze the influence relationship and mechanism of the two empirically and IV-Oprobit was used to solve the endogeneity problem. The results show the following: (1) Ecological education can effectively promote the sustainable behavior of university students, and the probability of university students implementing sustainable behavior increases by 10.7% with each unit increase in the level of ecological education. (2) Environmental value perception such as in individual economic value perception, social value perception, and health value perception are all important mediating channels of ecological education, among which health value perception has the strongest mediating effect. (3) Particulate Matter 2.5 (PM2.5) exposure positively moderates the impact of university students’ environmental value perception on their sustainable behavior. (4) There is a significant correlation between university students’ household registration, participation in environmental associations and hometown social networks, and sustainable behaviors. (5) The influence of ecological education on students’ behaviors shows heterogeneity in family household registration. Students from rural families have a higher level of environmental behavior and value perception than those from urban families. Moreover, they are more likely to exhibit behaviors under the influence of ecological education. The above results provide reference suggestions for the ecological education policy system and offer theoretical support and policy inspiration for promoting sustainable behaviors among global college students and enhancing the efficiency of ecological education in universities.