This study investigated the associations between obesity and unhealthy food/drink intake with both the frequency of social media platform usage and food/drink marketing exposure on social media. Data were obtained from 316 university students aged 18–29 years at two universities in Jeddah, Saudi Arabia. These participants completed online questionnaires with sections on demographics, anthropometric measurements, social media platform usage, food marketing exposure via social media, and unhealthy food consumption. All of the participants, 20.3% and 13.6% were overweight and obese, respectively. Snapchat was the most popular application (85.8%), followed by Instagram (75%), YouTube (61%), Twitter (51%), and TikTok (50%). The obese participants were more likely to purchase foods/drinks after watching relevant social media advertisements than their non-obese counterparts (p < 0.04). Moreover, those who purchased foods/drinks more frequently after watching such advertisements consumed higher amounts of potato chips (p < 0.01) and fast foods (p < 0.03). Finally, those who used Snapchat, TikTok, and Instagram tended to have higher consumption rates for potato chips (p < 0.02), fast foods (p < 0.01), sweets (p < 0.02), and sugary drinks (p < 0.04). Public health policymakers in Saudi Arabia should consider regulating unhealthy food and drink advertisements on social media platforms, especially those targeted at younger generations.

This study investigates the relationship between religious servicescape and service experience and subsequent intentions to revisit. The context is “Umrah,” a journey focusses on spirituality. The study looks at service experience at a fine granular level of the dimensions, i.e. hedonic value, peace of mind, novelty. A mixed-method approach was utilized. The model then extended to investigate the boundary conditions of these relationships using rejuvenation as a moderator. A sample of 278 pilgrims participated in 2018. The findings suggest that servicescape is an antecedent for service experience and service experience have a positive influence on the intention to revisit.

The adoption of the United Nations Sustainable Development Goal 5 on gender equality and the growth in the number of women entrepreneurs in the MENA region is likely to change the rules of the game. A growing body of research is addressing this and the factors pertaining to this growth, including digital entrepreneurship. However, little remains known about the growth and resilience of women-owned digital microbusinesses during adverse social and economic disruptions, such as the COVID-19 pandemic, in Saudi Arabia. Hence, this study explores the impact of emotions on the resilience of women entrepreneurs in “Saudi Arabia in transformation”, to explore the impact this has on shaping the digital entrepreneurship journeys of women entrepreneurs. A qualitative longitudinal approach was utilized to capture the processual nature of entrepreneurship during crises, and the broaden-and-build theory offered the theoretical framing for the study. Of the eight women-owned digital microbusinesses participating in this study, six survived the COVID-19 pandemic. The findings show that digital entrepreneurship contributed to sustaining microbusinesses during adversity, and entrepreneurs motivated by passion are also infused with positive emotions and positive thoughts and actions, empowering their resilience, despite the adversity.

The number of industries using drones is increasing. Although early research was conducted on drones, the prior literature has not emphasized consumer adoption of drones for item delivery. Consequently, this study investigates whether customers are open to receiving packages from drones. This study also examines the elements that influence customers’ willingness to adopt drone package delivery. This study fills a gap in the logistics and service research by examining people’s concerns regarding using drones. The unified theory of acceptance and use of technology (UTAUT2) serves as the basis for the conceptual framework. A self-administered online survey is deployed. The results demonstrate that perceived privacy risks negatively influence performance and effort expectancy as well as facilitating conditions and social influence. This study further validates the UTAUT2 by confirming the influence of performance expectancy and facilitating conditions on attitudes toward adopting drones. Moreover, this study confirms the positive influence of attitude on behavior. This study has managerial implications, one of which is the suggestion that the deployment and use of drones should minimize interference with people’s privacy.

Background: This study aims to explore young adults’ sought gratifications from social media influencers and whether they are exposed to food advertising by influencers. Further, it aims to understand how young individuals perceive food advertisements by social media influencers. Methods: This qualitative study was conducted on 17 students from two public universities—King Abdul Aziz and Jeddah universities—located in the City of Jeddah, Saudi Arabia, using in-depth, face-to-face, and semi-structured interviews. The participants were active users of social media platforms who followed at least one influencer. Thematic analysis was used to analyse the data. The COREQ guidelines for reporting qualitative research (see Additional file 2) were followed when stating the findings. Results: The findings reveal ten themes, that is, seven gratifications sought by young adults—broadening knowledge, perceived usefulness, self-improvement, boosting positivity, fostering morale, reinforcing inspiration, and passing time/enjoyment—and three themes (i.e. repeated, authentic, and unhealthy) that describe how Saudi young adults perceive food advertising. Conclusion: This study contributes to social media influencer marketing by identifying the factors that motivate young consumers to follow influencers, and it elucidates the extent to which young adults are exposed to food marketing, adding to the body of literature on food advertising.

The COVID-19 pandemic has been an active crisis for businesses around the globe. This paper adopts the Dynamic Capabilities (DC) theory to investigate factors that may account for differences in entrepreneurial marketing (EM) adoption and entrepreneurial marketing opportunities during two stages of the recent COVID-19 pandemic, namely the full and partial closure. The existing study provides useful insights into the functioning of entrepreneurial marketing that make the related opportunities and challenges visible. Additionally, the paper explores entrepreneurial marketing strategies employed by Saudi entrepreneurs within the Food and Beverage sector (F&B) to mitigate the uncertainty and challenges posed by the pandemic. Since the nature of the research inquiry is exploratory, semi-structured interviews with seventeen restaurant and cafe owners were conducted to explore the phenomena under investigation and confirm the constructs used for the model development. Under exceptional circumstances, restaurants and cafés representing the F&B sector have been forced to respond quickly, become innovative and make compromises. Findings revealed that converting to survival mode with short time frames was the only solution for entrepreneurial marketing within the context of the COVID-19 pandemic.