Dr. Mohd Adil is an Associate Professor in the Department of Management Studies, NIT Hamirpur (India). His research interests broadly lie in the areas of sustainability, self-service technology, forced compliance, digitization, and tourism marketing. He is credited in a number of research papers in reputed journals such as International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Business Strategy and the Environment, Journal of Ecotourism, Journal of Quality Assurance in Hospitality and Tourism and Journal of Islamic Marketing, among others. He has also presented papers in international and national conferences, which includes the American Marketing Association (AMA). His most recent accomplishment was the granting of three patents from the Commissioner of Patents (Australian Government).