Tomato, a vital subtropical vegetable crop, is in demand globally but is produced in limited regions. Recently, its supply has become increasingly influenced by internal and external production factors. This study analyzed the impact of price fluctuations and evolving agricultural support schemes on tomato production in three key producers: Mexico, Türkiye, and the United States, which play significant roles in the global market with specialized production and trade. Using time-series price response data from 1991 to 2022, the research examined market prices, government support policies, and international trade agreements. Long-term price effects were similar in Türkiye and the USA but negligible in Mexico. Short-term price differences were positive across all countries, with the strongest impact in the USA. Financial support programs increased supplies in alignment with time-based effects. Deviations from long-term equilibrium were corrected in all countries, with Türkiye showing the fastest recovery. The results suggest that decoupled supports positively influence supply and merit further promotion.

High dependency on traditional primary agricultural commodities and recurrent world market price fluctuations had exposed Ethiopia to foreign earnings instability. To reduce the high dependence on primary agricultural commodities and the associated vulnerability of negative price declines, diversification of trade from primary agricultural commodities into high-value horticultural commodities has attracted the attention of policy makers. The developments made in this area have brought the sector to the position of fifth largest foreign revenue generator for the country. However, given the comparative advantage in marketing and the potential to achieve trade gains that the country possesses, the benefit from the horticultural sub-sector is far below its potential. In this regard, knowledge of the determinants of the industry’s development is very important. So far, no attempt was made to examine factors influencing the export performance of the sector, taking the long period performance of the sector into consideration. Consequently, this study was proposed to examine the factors that have influenced the horticultural export performance of Ethiopia for the period from 1985–2016. Secondary data collected from National Bank of Ethiopia, Ethiopia Horticulture Producer Exporter Association, Ministry of Agriculture of Ethiopia, FAOSTAT, UNCTAD, and the World Bank were used in this study. The short-run and long-run relationships among the series were investigated using the autoregressive-distributed lag (ARDL) bound test cointegration approach. The model result of the Error Correction Model (ECM (-1)) was revealed as negative and significant, whereby it confirmed the existence of cointegration among the series. Its coefficient value was 0.472, which showed 47% of the adjustment will be made in the first year and it will return to its long-run equilibrium after 2.12 years. The model results also showed that the real effective exchange rate, the real GDP of Ethiopia, foreign direct investment (FDI), prices, and the structural break had significantly influenced the horticultural export performance both in the short-run and the long-run. Foreign GDP and real interest rates were revealed significant only in the long-run. Finally, important policy measures deemed to improve the horticultural export performance of Ethiopia were recommended.

The decision to choose an appropriate market outlet may involve a self-selection problem. This suggests that unobservable characteristics play an important role, and the examination of the impact of market outlet choice on smallholder household welfare needs to correct this selection bias. Consequently, this study, by using a multinomial endogenous treatment model, examined the determinants of market outlet choices and their subsequent effects on the welfare of smallholder vegetable and fruit producers in Ethiopia. The results on the determinants of market outlet choices obtained using this model indicated that distance to main roads, livestock ownership, access to extension, and cooperative membership influenced the decisions of smallholder farmers in one way or another. Furthermore, the model results obtained by correcting the selectivity indicated that, relative to formal markets, informal markets have a low impact on the welfare of smallholder farmers. Thus, alternative policy measurements aimed at improving the food security and welfare of smallholder farmers should be accompanied by improving their access to formal markets.

Mid-Atlantic wine consumers participated in an Internet survey to determine which of three attributes (retail base prices, Botrytis cinerea [bunch rot] control measure, or weed-control strategy) and attribute levels (e.g., a retail base price of 26) were the most important factors in their decisions to purchase 750mL glass bottles of wine. Conjoint analysis was used to calculate average importance for the three attributes. Based on these calculations, the base retail price attribute had the greatest impact on participants’ decision to purchase the wine (57.40%), followed by bunch rot control measure (20.76%) and weed control strategy (21.49%). Participants were also asked to indicate how interested (not at all interested to extremely interested) they were in purchasing wines produced from grapes grown using minimal pesticides or with cover crops to control weeds. Separate conjoint analyses were then performed based on participants’ level of interest in the two sustainable production methods. In both instances, the average importance values for retail base price were still higher than the values for either bunch rot or weed control strategies. Average importance values for price were lower for participants who responded that they were “very” or “extremely interested” in purchasing wine produced with minimal pesticides or with cover crops than for participants who were “not all interested” in purchasing such wines. (JEL Classifications: Q18, Q11, M31)

This paper aims at predicting characteristics of the buyers who are willing to pay (WTP) a high-premium for organic fruits and vegetables in the mid-Atlantic region of US. The results indicate that those who are Caucasian, have a graduate degree and income above $100, 000/annum, use advertisements, prefer certified labels, frequently buy at direct markets, think organic food has better taste, switch supermarkets to buy organic produce, prefer processed organic foods are more likely to pay a high-premium. While, those who regularly shop at more than one food store, are influenced by the naturally grown label, prefer conventionally grown local produce and consider buying organic food is a waste of money are less likely to pay a high-premium for organic fresh fruits and vegetables. These findings provide essential feedback to producers of organic produce in targeting customers for sale of organic products.