This research examines the relationship between social media marketing activities and purchase intention mediated by trust and brand image to confirm the constructs with practical applicability, specifically in a growing online ride-hailing service company. This study employs a quantitative approach with a causal research design to test the proposed hypotheses to identify interrelationships between each pair of constructs. Data collection was performed through a survey of 350 respondents via an online questionnaire as the primary data source distributed to social media users in Indonesia who had experienced using GO-JEK services. In addition, EFA, CFA, SEM, and bootstrapping methods were run to analyze these research data. Social media marketing, trust, and brand image affect consumers’ purchase intention significantly. Among the five dimensions of social media marketing, the findings show that two dimensions—namely, entertainment and word of mouth, bring the most significant direct effect on purchase intention. Trust and brand image mediate the relationship between social media marketing and purchase intention. This study suggests practical directions for organizations. First, it reveals the social media dimensions that directly encourage purchase intention among consumers. Second, it explains that trust and brand image can amplify each variable’s influence on the purchase intention among consumers. GO-JEK is an example of the online ride-hailing industry that causes the generalizability issue in different business contexts. Based on our findings, there are some practical directions for GO-JEK. First, it reveals the social media marketing dimensions that directly encourage purchase intention among consumers to use GO-JEK. Second, it explains that trust and brand image can amplify the influence of each variable on consumers’ purchase intention. Very few studies investigated social media marketing’s role in a GO-JEK business model in the Indonesian context. This research delivers in-depth insights into the significant factors that affect Indonesian consumers to decide which product they intend to buy through the influence of social media activities.

Tourism growth is a significant factor in the economic development around the globe, and eco-innovation and tourism policies could improve the tourism development and needs the researchers’ attention. Thus, the present article investigates the impact of eco-product innovation, eco-process innovation, eco-organizational innovation, eco-tourism policies, and social media on sustainable tourism development in Indonesia. This article has used primary data collection methods like questionnaires to collect the data from the selected respondents. The research also applied the smart-PLS to check the association among variables and test the hypotheses. The results revealed that eco-product innovation, eco-process innovation, eco-organizational innovation, eco-tourism policies, and social media have a positive nexus with sustainable tourism growth in Indonesia. This shows that through social media, the tourism firms keep in contact with the stakeholders, can have information, and share their own ideas with them. In this way, they can keep their tourism practice innovative and according to the requirements of stakeholders. This article guides the regulators to develop effective policies that improve sustainable tourism growth using eco-innovation and eco-tourism policies.

The 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination. This research conducted at Gili Ketapang Beach located at Probolinggo Regency as this new destination got more attention among tourists in Indonesia. Direct survey and online survey were done to collect the data from the destination spot, which gained 41 useable questionnaires. Due to sample size constraint, this research uses Partial Least Square to analyze the relationship among variables. The finding confirms that only attraction and ancillary that significantly influences visitor satisfaction; while accessibility and amenities do not have a significant role in visitor satisfaction. Next, attitudinal loyalty influenced by attraction, ancillary, and facilities but not availability. Satisfaction indeed affects visitor attitudinal loyalty of Gili Ketapang Beach. Further, the mediation role of satisfaction is well proven to amplify the role of 4A tourism components, except for accessibility.

Green marketing for coffee products is explored for its role on purchase intention. As concern on environmental matters is raising, green marketing becomes an important part to drive customers purchase intention, more over it is in the trending business in Indonesia like coffee product. This is an explanatory research with quantitative approach that used dichotomous data and logistic regression to measure and analyze Guttman’s scale. The data used in this study are primary data obtained through questionnaires distributed directly to coffee drink consumers in Malang Raya, involving 216 respondents. The results show that green marketing simultaneously affects the purchase intention of Fore coffee drinks by 24.5%. All three variables are significant in encouraging purchase intention including green product, green promotion, and green place. Yet, green price as assumed to be more expensive is required to remain affordable. The implications of these findings are expected to deliver theoretical contribution on green marketing as price remains sensitive for customers; in addition, it also provides practical contribution on how a green company should address this issue.

Meningkatnya ketertarikan melakukan aktivitas wisata dikawasan lindung dapat memberikan dampak terhadap ekonomi maupun lingkungan. Aktivitas kunjungan seperti pendakian dapat memberikan resiko lingkungan khususnya pada kawasan pegunungan yang masuk kawasan konservasi. Penelitian ini memfokuskan pembahasan mendalam mengenai minat perilaku hijau dikalangan pendakigunung, terutama dalam konteks pegunungan yang masuk kawasan lindung atau konservasi. Perubahan ekosistem lingkungan yang disebabkan oleh perilaku tidak bertanggung jawab, seperti peninggalkan sampah, kerusakan terhadap vegetasi, dan gangguan terhadap fauna lokal, menimbulkan ancaman yang nyata terhadap kelestarian ekologis kawasan tersebut. Oleh karena itu, telaah yang mendalam menngenai minat perilaku hijau menjadi sangat penting dalam upaya menjaga kelestarian alam di kawasan-kawasan lindung tersebut. Penelitian ini akan mengidentifikasi pengaruh latar belakang lingkungan terhadap minat perilaku hijau di kalangan pendaki gunung dengan mengacu kerangka teoretis dari Theory of Planned Behavior (TPB). Penelitian ini bertujuan untuk mengeksplorasi pengaruh latar belakang lingkungan terhadap minat perilaku hijau melalui sikap, norma subjektif, dan kontrol perilaku. Melalui pendekatan ini, diharapkan dapat diperoleh pemahaman yang lebih mendalam dan luas mengenai pengaruh latar belakang lingkungan terhadap minat perilaku hijau, sehingga dapat memberikan manfaat implikatif dalam mendukung keberlanjutan lingkungan di kawasan lindung atau pegunungan. Secara empiris, penelitian ini dapat digunakan sebagai dasar yang kuat dalam pengembangan strategi pengelolaan lingkungan berkelanjutan. Dengan memahami faktor-faktor yang memengaruhi minat perilaku hijau, para pengelola kawasan alam dapat merancang langkah-langkah yang lebih tepat untuk mendorong pendaki gunung dalam bertindak secara bertanggung jawab terhadap lingkungan. Hal ini tidak hanya akan berdampak positif terhadap kelestarian alam di kawasan-kawasan tersebut, tetapi juga akan memperkuat kesadaran dan partisipasi masyarakat dalam menjaga keberlanjutan lingkungan secara luas. Dengan demikian, penelitian ini memiliki implikasi yang signifikan dalam mendukung upaya pelestarian lingkungan dan pariwisata hijau.