Ahmad Salman

Dr. Ahmad Salman

orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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27 June 2022 in Environment, Development and Sustainability
Verified
Journal Article
Closed access
PDF file
ASAhmad Salman
Ahmad Salman
MJMastura Jaafar
Mastura Jaafar
DMDiana Mohamad
Diana Mohamad
MKMana Khoshkam
Mana Khoshkam

27 February 2024 in Ain Shams Engineering Journal
Verified
Journal Article
Open access
MJMastura Jaafar
Mastura Jaafar
ASAhmad Salman
Ahmad Salman
FGFarid Ezanee Mohamed Ghazali
Farid Ezanee Mohamed Ghazali
MZMaria Zura Mohd Zain
Maria Zura Mohd Zain
NKNurulhuda Mat Kilau
Nurulhuda Mat Kilau

9 April 2020 in Business Perspectives and Research
Verified
Journal Article
Closed access
PDF file
ASAhmad Salman
Ahmad Salman
MJMastura Jaafar
Mastura Jaafar
SMSummaira Malik
Summaira Malik
DMDiana Mohammad
Diana Mohammad
SMSohail Ayaz Muhammad
Sohail Ayaz Muhammad
Throughout the years, project management has evolved tremendously. As technological innovations occur, project management framework also evolved. As the project management framework evolved, project success became more and more difficult. This article examines the impact of communication and employee motivation on the success of the project and evaluates the impact on the software development business. Even though there is a considerable amount of research being conducted on project success, the communication and employee motivation attribute still lack research, especially in the field of software development. The data gathered through this research were empirically tested using SPSS, and a significant relationship was observed between the dependent and the independent variables. It was found out that communication and employee motivation indeed play a role in the success of the project. It is crucial to train employees in an agile framework and keep on motivating them so that they can deal with the continuous changes. The results of this research indicated that organizations should implement a proper communication channel between the customers and the development team. Furthermore, the more the employees are motivated, the more chances the project will have on success, making the business profitable.

9 January 2024 in PSU Research Review
Verified
Journal Article
Open access
PDF file
ASAhmad Salman
Ahmad Salman
MJMastura Jaafar
Mastura Jaafar
DMDiana Mohamad
Diana Mohamad
AEAndrew Ebekozien
Andrew Ebekozien
TRTareq Rasul
Tareq Rasul
Purpose: Over recent years, the multi-stakeholder role in sustainable ecotourism within Asia has emerged as a crucial narrative for sustainable ecotourism management across countries on the continent. This trend is perhaps due to the fact that ecotourism is one of the most rapidly growing sectors within the tourism industry. However, to date, no reviews have provided a comprehensive analysis related to the role of multi-stakeholders in the achievement of ecotourism sustainability, particularly in the Asian context. This study aims to fill this knowledge gap by examining the current knowledge regarding multi-stakeholder involvement in sustainable ecotourism within Asia.Design/methodology/approach: A systematic review procedure was followed. 320 articles were finalized, from which 34 related pieces of research were selected from the Scopus and Web of Science databases.Findings: Three themes emerged from this paper. Recommendations were highlighted to enhance sustainable ecotourism. The study concluded that a more enabling research environment should be provided to improve discourse and encourage policy interventions.Originality/value: No previous studies have explored the multi-stakeholder's role in achieving Asian sustainable ecotourism, indicating a critical gap to be fulfilled. This paper uniquely contributes to the field by providing a comprehensive review of the roles and challenges of multiple stakeholders in sustainable ecotourism across Asia and proposing innovative policy solutions tailored to the region's unique socio-economic and cultural context. Moreover, it puts forward potential solutions to bolster sustainable ecotourism within Asia, benefiting both stakeholders and the destination.

12 May 2025 in Management & Sustainability: An Arab Review
Verified
Journal Article
Closed access
KHKhalil Hussain
Khalil Hussain
MSMarcus Lee Stephenson
Marcus Lee Stephenson
EAElangkovan Narayanan Alagas
Elangkovan Narayanan Alagas
PWPhilip Pong Weng Wong
Philip Pong Weng Wong
ASAhmad Salman
Ahmad Salman
ABAhmed Bostani
Ahmed Bostani
Purpose: The aim of this study is to examine the impact of the perceived influence of social media influencers (SMIs) on inspiration towards sustainability, involvement in sustainable travel practices and sustainable behaviour of travellers. Furthermore, the current study investigates the mediating role of inspiration towards sustainability and involvement in sustainable travel practices based on persuasion theory and stimulus-organism-response (S-O-R) theory. Design/methodology/approach: The study employs purposive sampling and collects data from 242 Chinese tourists who viewed SMIs’ travel content on platforms like Bilibili, Douyin, WeChat and Weibo. Structural equation modelling was utilised to evaluate the direct and indirect associations between the variables. Findings: The current study results confirm that the perceived influence of SMIs positively influences travellers’ inspiration towards sustainability, involvement in sustainable travel practices and sustainable travel behaviour. The study demonstrates that inspiration towards sustainability and involvement in sustainable travel practices significantly mediate the effect of SMIs on sustainable behaviour. Social implications: Policymakers, tourism groups and SMIs can all benefit from the results of the present study. Strategic partnerships between SMIs and sustainable enterprises can help spread the word about sustainable travel alternatives and encourage more environmentally conscious vacations. Furthermore, sustainable travel practices can be promoted, and environmental awareness can be increased through well-executed media campaigns on the Internet. Originality/value: This study contributes to the existing body of tourism literature by offering a comprehensive understanding of how SMIs influence sustainable behaviour. It provides a holistic insight on the role of SMIs in promoting sustainability, thereby contributing to research gaps in current studies. The research offers significant insights for tourism marketers and policymakers on leveraging SMIs to promote sustainable travel practices.