Living heritage runs the risk of being lost forever, or frozen as a practice of the past, if not promoted in the community. The preservation of this history, its transmission to following generations, and its ability to transform and adapt to any circumstance, are all made possible by strengthening living heritage. Investigating the function of living heritage in advancing education for sustainable development has been deemed a crucial goal by quality education as Sustainable Development Goal number 4 (SDG 4). The aim of this article is to gather information on living heritage conservation toward creating a sustainability community by using the community-based education model on the communities’ attitudes, cultural knowledge, and awareness of the importance of living heritage, and their participation level towards living heritage conservation in Melaka UNESCO World Heritage Site. This study uses the quantitative method of online questionnaire survey technique to collect data. There are 392 respondents from the multicultural community of Melaka World Heritage Site, who randomly responded. Based on the mean comparison in gender, age level, and race, there is a positive significant relationship between the importance of living heritage and the local community’s participation level. The increasing of the participation level to ACTIVE would lead to a higher altitude, cultural knowledge, and awareness of the importance of living heritage in the local community.

Living Heritage or intangible cultural heritage (ICH) defined as human skills and knowledge, practices, expression, and instruments that form the transmitted practices of local people. By a lack of responsibility, recognition, and education, many emotions and manifestations of ICH are under crisis, threatened by globalization and cultural modernization. This paper provided the literature review as an analysis method and discussed the significance of Living Heritage Conservation Education for the Community. In conclusion, the key a quality education, which in the Community-based Education for Living Heritage Conservation, not only fulfills people's needs but also helps link and empower both local people and the community to conserve the living heritage successfully. Keywords: Community-based Education; Intangible cultural heritage; Public awareness; Quality education. eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Threatened by cultural modernization, many emotions and manifestations of living heritage or intangible cultural heritage (ICH) are under crisis. The non-formal education initiative of living heritage conservation focused on preserving and passing the skills and knowledge, practices, expression, and instruments of local people on to future generations effectively. By using the literature review as an analysis method, this paper identified the best non-formal education initiative and the significance of living heritage conservation education for the community. In conclusion, quality education of living heritage conservation, not only fulfills people's needs but also helps unite and empower both local people and the community to sustain the living heritage efficiently. Keywords: Intangible cultural heritage; Non-formal education; Public awareness; Quality education eISSN 2398-4279 ©2020 The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
DOI: https://doi.org/10.21834/ajqol.v5i18.205