Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is obtained through questionnaires. The unit of analysis in this study is organizations and individuals. The sampling technique is purposing sampling, with the criteria of SMEs that conduct environmentally friendly production processes and consumers who have ever bought green products. Data analysis uses structural equation modeling. Research limitations/implications: This study is limited by relatively small sample size. The sample is only environmentally oriented SMEs. Large companies that are also environmentally friendly have not been included as samples in this study, so the results of this study only generalized to SMEs. Future research should accommodate these two types of companies, namely SMEs and companies, so that it can be easier to generalize the findings and allow different tests of GSCM to be applied to SMEs and large companies. This study only analyzed GSCM from two dimensions, namely GP and GCC. Other variables that can be used to explain GSCM are internal environmental, green information systems, eco-design and packaging. Practical implications: GSCM can be started with conducts the right GP and always coordinating with consumers which related to green products. GP (green purchasing) and GCC (green consumer cooperation) as GSCM elements have a strong association in predicting the success of a green marketing strategy. It is expected that SMEs should pay attention to the raw material purchase so that the problem of environmentally friendly raw materials can be truly obtained to enter the production process and produce environmentally friendly products. Originality/value: This study analyzes the relationship between GSCM practices and organizational performance in the green marketing and business strategies context, where there is still a scarcity of studies in this context. Besides that, there is an increase in awareness of green operations and green marketing in Asia, but the relevant studies in Asian countries have not been conducted much, especially in Southeast Asia. The result of this study proves that the GSCM model can increase value along the supply chain by emphasizing green supply chain management and green marketing.

The Journal of Business and Retail Management Research

Objective: This study aims to analyze tourism business performance influenced by human capital, social capital and open innovation. The problem approach in this research uses a supply-side approach regarding how tourism actors use social networks and innovation to build social capital, which impacts increasing company performance. Theoretical framework: This research analyzes tourism performance after the pandemic by integrating social capital and innovation theories (Shi et al., 2020; Ogink et al., 2023). The concept of tourism enterprise performance has received widespread attention among researchers and management practitioners for two decades, as evidenced by various research papers and concept developments that lead the tourism industry to face problems and changes in tourist expectations regarding human capital readiness, social capital and open innovation. However, There is still much to investigate and learn about. This researcher further tested the social capital approach from the tourism service provider side, which still requires further testing. Method: This research explores the application of human capital, social capital and open innovation to government officials and tourism actors in Yogyakarta, Indonesia. Yogyakarta was chosen as the research location because Yogyakarta is the second tourist destination after Bali for tourist visits to Indonesia. The sample used in this research was 353 tourism SMEs. Data was collected through questionnaires distributed directly to tourism managers. The data analysis tool uses PLS-SEM structural equations. Result: The analysis results show that the Tourism Enterprise Performance (TEP) model is acceptable, and not all proposed hypotheses have a significant positive effect. Conclusion: Human capital has a positive influence on social capital, and social capital has a positive influence on open innovation and TEP. However, the influence of social capital on open innovation and the influence of open innovation on Tourism Enterprise Performance are not significant. Future research should analyze several human capital, social capital, open innovation and Tep variables separately for each type of tourist destination. This research can create better generalizations regarding TEP in each tourist destination. Originality/Value: The results indicate that the development of literature on human capital, social capital and open innovation has a substantial impact on tourism business performance and the development of tourism entrepreneurship knowledge

Technology Adoption Model on Higher Education Learning Environments

Purpose – The primary aim of this study is to investigate the influence of local culture on the behavioral intentions of Muslim tourists who have visited Kebondalem Kidul Cultural Tourism Village through the mediation of memorable tourism experiences and destination image. Methodology – In this study, a quantitative analysis approach and descriptive analysis were employed, utilizing a 5-point Likert scale: the sample collection non-probability sampling method, specifically convenience sampling. The sample comprised 190 respondents who had experienced the Kebondalem Kidul Cultural Tourism Village as a tourist destination. Structural Equation Modeling (SEM) SmartPLS 3.2.9 was used as the analytical tool for analysis. Findings – The study reveals that local culture directly impacts Muslim tourists' recommendation intention, memorable tourism experience, and destination image when they visit Kebondalem Kidul Cultural Tourism Village. Implications – This research aims to aid Tourism Village managers in crafting effective marketing strategies and provides valuable insights for Kebondalem Kidul Cultural Tourism Village managers in addressing Muslim tourist needs. Originality – This study contributes substantially to the existing body of knowledge regarding Local Culture in multiple aspects. Initially, it investigated the Local Culture variable, specifically in the context of heritage tourism, with a primary emphasis on tourists who were patrons of the Kebondalem Kidul Cultural Tourism Village.