Bojan Moric Milovanovic

Prof. Dr. Bojan Moric Milovanovic

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Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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17 March 2022 in Social Sciences
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BMBojan Moric Milovanovic
Bojan Moric Milovanovic
ZBZoran Bubas
Zoran Bubas
MCMatea Cvjetkovic
Matea Cvjetkovic
A growing body of research, especially in the domain of psychology and business, is aimed at identifying the link between work-related factors and employee readiness to accept change. Moreover, change management is a topic that rapidly attracts the attention of the academic and business communities as well. Therefore, this study is conducted in order to identify the antecedents of the effective implementation of change(s) within a context of a medium-sized construction company that went through numerous changes during its lifetime. A total of 12 different hypotheses and sub-hypotheses was tested to better understand what factors affect employee readiness for change. A multiple regression analysis was used on a sample of 54 employees indicating that organizational commitment, career commitment, and job satisfaction positively affect employee readiness for organizational change. The research contributes to the fields of human resources, organizational psychology, management of small and medium-sized enterprises, and change management.

17 January 2023 in Administrative Sciences
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HŠHelena Šlogar
Helena Šlogar
BMBojan Moric Milovanovic
Bojan Moric Milovanovic
SHStella Hrvatin
Stella Hrvatin
Many academic studies have focused on exploring various interactions between entrepreneurial orientation (EO) and firm performance, where, in general, the findings confirmed their existence to be of positive character. However, many authors indicated a need to further test the possibilities concerning the nonlinearity between EO and firm performance. Moreover, since many research studies on this topic have been conducted in developed countries, there is still a need for such studies in developing countries, especially in the region of southeast Europe. Therefore, the purpose of this paper is to investigate the existence of nonlinearity between EO and subjective financial performance among SMEs in southeastern European countries. Data was collected from decisionmakers of the 963 SMEs operating in Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, and North Macedonia. Proposed hypotheses were tested using hierarchical linear regression analysis. Research results confirmed existence of the positive direct relationship EO has on financial performance, including the positive effects on sales growth and profit-to-sales ratio. On the other hand, results have not confirmed existence of nonlinearity effects that EO has on financial performance, sales growth, nor on the profit-to-sales ratio. In other words, the observed relationship does not exhibit inversed U-shape characteristics among southeast European SMEs.

1 January 2022 in Strategic Management
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BMBojan Moric Milovanovic
Bojan Moric Milovanovic
Background: The relationship between entrepreneurial orientation (EO) and small firm performance has been extensively researched over the last couple of decades. However, the scientific community still does not have a unanimous view regarding non-linear relationships between EO and performance, especially when adding separate EO dimensions. Purpose: This paper explores the non-linear relationship between EO, observed as a unidimensional and multidimensional construct, and small business performance within a small, open, and transitional economy. Moderation effects of environmental turbulence on both direct and non-linear EO-performance relationships have been explored, as well. Study design/methodology/approach: Hierarchical regression analysis was used to test the research hypothesis on the data collected from 109 Montenegrin SMEs. Finding/conclusions: Results reveal that EO has a direct and inverted U-shaped non-linear relationship with small firm performance. Innovativeness and proactiveness have a direct positive effect on small firm performance. Risk-taking and autonomy have an inverted U-shaped non-linear relationship with small firm performance. Environmental turbulence does not positively moderate direct nor non-linear relationship between EO and small firm performance. Limitations/future research: Limitations refer to the relatively small dataset which may affect the strength of the result. Specific national institutional and cultural setting could also influence the findings. Information was gathered from the owners and managers of the observed firms which limited the ability to gather more diverse information from other stakeholders. Research focused on only one moderator explaining the non-linear relationship between EO and small firm performance. Therefore, future research should focus on conducting a multi-country analysis with larger data sets to strengthen the external validity of the present study, and should adopt a multi-level perspective in investigating the role of inter-relations among EO dimensions in explaining performance variations. Future studies should continue testing the effects of other moderators in explaining the non-linear relationship between EO and firm performance, especially within a longitudinal context.

9 February 2023 in Administrative Sciences
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BMBojan Moric Milovanovic
Bojan Moric Milovanovic
MFMirjana Grčić Fabić
Mirjana Grčić Fabić
VBVjekoslav Bratić
Vjekoslav Bratić
The beneficial relationship of entrepreneurial orientation with performance has been extensively acknowledged in the literature. However, empirical evidence is not straightforward and requires consideration of the interplay of different variables, context, and rationales through which this causal complexity of the performance-enhancing mechanism of entrepreneurial orientation influences firm performance. In this paper we examine the way the entrepreneurial behavior of the organization unfolds and affects performance through specific configurations resulting from the simultaneous interaction of strategic networking and dynamic environment in the setting of Southeast European SMEs. We apply hierarchical regression to a sample of 963 small and medium-sized enterprises. Empirical findings provide support for applying the configurational approach and show that companies of high entrepreneurial orientation and high strategic networking operating in a dynamic environment achieve the highest effect on a business performance. Research results further indicate that strategic networking is a mechanism that achieves the greatest efficiency in a dynamic environment and with the presence of a firm’s entrepreneurial orientation. According to the research results, implications for research and practice are suggested.

22 February 2025 in Administrative Sciences
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BMBojan Moric Milovanovic
Bojan Moric Milovanovic
MCMatea Cvjetkovic
Matea Cvjetkovic
JMJasmina Masovic
Jasmina Masovic
Public sector entrepreneurship (PSE) is a growing area of knowledge that studies the application of innovative activities and processes to enhance public service quality. This can ultimately affect the public organization’s performance and the country’s economic success and growth. Even though PSE has been studied through the lenses of several academic disciplines, its assumptions are often based on the insights derived from research on entrepreneurship in the private sector. The theories of public entrepreneurship are scattered throughout the literature, while empirical research is still scarce. There exists a need to build a conceptual characterization that distinguishes its unique indicative dimensions. This paper aims to collect and summarize some of the definitions, theories, dimensions, and determinants of public sector entrepreneurship and propose avenues for future empirical research. It is a literature review using the PRISMA methodology to examine public sector entrepreneurship, systematically collecting and synthesizing previous research. This approach yielded 55 publications, which were used as sources for developing a comprehensive conceptualization of PSE. The paper’s contribution is reflected in this review and analysis, as well as its suggestions for future research topics and empirical methods in this developing area of knowledge.

11 December 2022 in Sustainability
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DADenis Alajbeg
Denis Alajbeg
ZBZoran Bubas
Zoran Bubas
BMBojan Moric Milovanovic
Bojan Moric Milovanovic
This study aims to evaluate the financial health of Croatian top division clubs, locate their primary source of funding, and assess their capacity for self-sustainability. To conclude the current financial condition and long-term (un)sustainability of Croatian club football, selected financial categories and ratios for HNL clubs from 2018 to 2021 were compared with UEFA benchmarks. The horizontal financial analysis results were presented in aggregate league- and individual club-level form and compared to other leagues, averages, and UEFA recommendations. The research revealed significant operating losses covered by net transfer income, unacceptable high wage-to-revenue ratios, and inferior operating margins. Financial stability should not be upheld only as a means to an end for UEFA licensing but for the long-term viability of every football club and the community in which it is embedded. A focus on long-term internal, organic development (i.e., investing in academies, infrastructure, technology, and human capital, as well as actively supporting young players in the first eleven) can yield an edge against more prosperous competition. Without it, top Croatian clubs will eventually realize that the stream of talented players will thin out and, with it, the golden vein that keeps them financially alive.