According to recent literature in the field of sustainability, the circular economy (CE) appears to be a thriving opportunity for creating new businesses, although less attention has been paid to the form in which its principles fit into a comprehensive framework that enables companies to design it in a practical way. This paper presents the methodology that has been adopted to pave the way to a coherent reference framework for circular business model innovation and its outstanding design and implementation, taking into consideration the entire value and supply chain. A unique analysis of recent innovations in circular economy models is provided herein, together with an exhaustive analysis of those elements that enable or hinder their implementation. The main interactions among all those critical elements influencing how organisations innovate and operate cooperatively within a CE ecosystem are also evaluated. In addition, a study of five industrial cases in the pulp and paper industry allowed searching for industrial insights and empirical evidence of the relevance of those elements, including observation, document analysis, and interviews. Lastly, the main outcomes of this research are illustrated using the CE reference framework designed when applied to the aforementioned industrial cases, and relevant insights into future improvements are also provided.

Waste valorisation as secondary or alternative raw materials in several sectors products and processes has been an important way to implement a more sustainable and circular way to manage the efficient use of natural resources. This action contributes not only to save natural resources but also to prevent sending large amounts of wastes, some of them dangerous, to landfill disposal, creating a major environmental, economic and social impact. To promote circular economy, this work attempts to demonstrate the environmental gains in a competitive way, by bringing together in an industrial symbiosis action, two large producing sectors (the pulp and paper industry and concrete construction sector), which are also able to consume significant amounts of resources and to generate large amounts of wastes. A sustainability evaluation based on a life cycle and circular approach is presented and discussed using a simple case study performed at real industrial scale. The lime ash waste from the pulp and paper industry is used to replace 100% of the natural filler used in precast concrete production and the impacts and benefits from the technical, environmental, economic and social level were assessed. It was demonstrated that this simple action causes positive impacts in the evaluated dimensions of sustainability without causing any changes in production time and causes no degradation on relevant concrete properties.

Innovation in the circular economy (CE) and the deployment of effective circular business models (CBM) have attracted significant attention in times of growing natural resource scarcity. Despite this widespread interest, significant challenges remain between theoretical innovations and effective CBM implementation in any industrial sector where companies pursue cost-saving opportunities through waste valorisation strategies. Since current methods mislead in terms of the real limitations to designing feasible novel products and services under a circular economy, this study proposes exploring determinants underpinning the organisational resilience of CBMs under a resource efficiency strategy through three case studies. As a result of a co-creation process, the implementation of a CBM framework was built upon empirical data and, thence, a phase-based implementation guide was laid out to assist companies in designing and implementing innovative CBM dealing with the complexity of innovative waste valorisation strategies between the PPI and construction sectors. Relevant findings on managerial and policy recommendations encountered along the demo stage are provided in this paper favouring an effective implementation of CE strategies: the role of technological and non-technological aspects within the CBM, the perspective of the ecosystem and its value proposition, and specific guidelines for the different phases of CBM life cycle.

The valorization of wastes as an alternative or secondary raw material in various products and processes has been a solution for the implementation of sustainability, a safer environment, and the concept of circular economy in the efficient use and management of natural resources. To promote sustainability through a circular economy approach, this work tries to demonstrate the environmental gains that are obtained by bringing together, in an industrial symbiosis action, two large industrial sectors (the pulp and paper and the road pavement sectors) responsible for generating large amounts of wastes. A sustainability assessment, based on a life cycle and circular economy approach, is presented here, and discussed using a simple case study carried out on a real scale. Two wastes (dregs and grits) from the pulp and paper industry (PPI) were used to partially replace natural fine aggregates in the production of bituminous mixtures used on the top surface of road pavements. The impacts at a technical, environmental, economic, and social level were assessed and it was shown that this simple waste valorization action is not only positive for the final product from a technical point of view, but also for the environment, causing positive impacts on the different sustainability dimensions that were evaluated.