Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media advertisements that influence how consumers see them. The purpose of this study is to determine the factors that influence how social media advertisements are perceived and their effect on customer purchase intent. We performed a survey and utilized exploratory factor analysis to determine which characteristics significantly influenced how people perceived social media advertisements. Structural Equation Modelling was used to investigate the effect of customer characteristics on purchase intention. The findings indicate that creative characteristics, attention-grabbing details, emotional appeal, and celebrity endorsement all had an effect on how social media advertising was evaluated. The study discovered that elements such as attention-grabbing details, celebrity endorsement, and emotional appeal have a considerable impact on customer purchase intention. A sufficient emphasis on the aforementioned traits would aid in the development of effective social media marketing and increase consumer buying intent.

This article investigates the staff outcomes that are influenced by physical environment features in a healthcare facility. Over the past few decades, research on the physical environment and its effects on hospital staff has advanced steadily. Focusing on the physical environment has become a research area with great potential because it is crucial to provide a favorable work environment for health professionals, which directly impacts the quality of care. A systematic literature review was conducted to identify research articles from two scientific databases and a healthcare journal. Articles that fulfilled the inclusion and exclusion criteria for relevant articles were included in this review. Relevant data were derived from the final shortlisted articles. The features identified in the articles were divided into three dimensions of the physical environment. The results demonstrate different outcomes for staff. This review shows the need to develop a comprehensive study involving the most important features of the three dimensions of the physical setting and its effects on staff. This study contributes invaluable insights for hospital administrators, architects, and designers by informing them about the critical factors shaping the healthcare workplace environment.