Everyone benefits from social networking as a daily tool, but there are potential addictions. However, little is known about the craving and excitability of social networking sites addiction, and mode of change in psychological craving. The study consisted of two experiments that used a cue-reactivity paradigm to study the cravings and excitement of social networking sites (SNSs) addiction and the changing regulars in cravings. Sixty subjects were divided into a high-score group and a low-score group. In Experiment 1, all subjects evaluated word clues. The results showed that the SNS-related clues only induced the craving and excitability of the high-score group, but not the low-score group, and the craving fluctuated. Furthermore, in Experiment 2, image clues were used. The results showed that the craving induced by an image clue is significantly higher than the craving induced by a word clue, and there is no difference in excitability. Taken together, our findings suggest the SNS-related stimulation, especially image clues, could significantly induce subjects for the craving and excitability of social networks, and the craving fluctuates.