Bobby Ardiansyahmiraja

Mr. Bobby Ardiansyahmiraja

orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
HTHans Tanto
Hans Tanto
MMMartinus Mariyanto
Martinus Mariyanto
CHChristopher Hanjaya
Christopher Hanjaya
MYMichael Nayat Young
Michael Nayat Young
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
Online food delivery service (OFDS) has been widely utilized during the new normal of the COVID-19 pandemic, especially in a developing country such as Indonesia. The purpose of this study was to determine factors influencing customer satisfaction and loyalty in OFDS during the new normal of the COVID-19 pandemic in Indonesia by utilizing the extended theory of planned behavior (TPB) approach. A total of 253 respondents voluntarily participated and answered 65 questions. Structural equation modeling (SEM) indicated that hedonic motivation (HM) was found to have the highest effect on customer satisfaction, followed by price (P), information quality (IQ), and promotion (PRO). Interestingly, this study found out that usability factors, such as navigational design (ND) and perceived ease of use (PEOU) were not significant to customer satisfaction and loyalty in OFDS during the new normal of COVID-19. This study can be the theoretical foundation that could be very beneficial for OFDS investors, IT engineers, and even academicians. Finally, this study can be applied and extended to determine factors influencing customer satisfaction and loyalty in OFDS during the new normal of COVID-19 in other countries.

Justine Roy BalinadoJustine Roy Balinado
Justine Roy Balinado
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
MYMichael Nayat Young
Michael Nayat Young
SPSatria Fadil Persada
Satria Fadil Persada
BABobby Ardiansyahmiraja
Bobby Ardiansyahmiraja
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
Assessment of service quality has been widely utilized in after-sales service, especially in the automotive industry. The purpose of the study was to determine factors affecting customer satisfaction in an automotive after-sales service at Toyota Dasmarinas-Cavite Philippines by utilizing the SERVQUAL approach. Several SERVQUAL dimensions such as tangibles, reliability, responsiveness, assurance, and empathy were analyzed simultaneously to the customer satisfaction. Structural equation modeling (SEM) indicated that among the five SERVQUAL dimensions, reliability and empathy were found to have significant relationships to the satisfaction of customers at Toyota Dasmarinas-Cavite Philippines. Interestingly, tangibles, responsiveness, and assurance were found to have no significant relationships to satisfaction. The servicing dealer must deliver a high quality of service to meet customer expectations and achieve high customer satisfaction, which subsequently builds customer trust towards the company. With these, customer retention and loyalty can be attained by the company that can also increase the company’s profit and competitive advantage.

14 March 2019 in International Journal of Emerging Technologies in Learning (iJET)
Verified
Journal Article
Open access
PDF file
SPSatria Fadil Persada
Satria Fadil Persada
BABobby Ardiansyahmiraja
Bobby Ardiansyahmiraja
RNReny Nadlifatin
Reny Nadlifatin
The present research explores how the young people maximize their potential in learning based on their generation. The Generation Z is considered as the generation that is still in high school and college education, which made this generation dominated by internet of things. This research is needed to be conducted to minimize the gap between Generation X and Y as the teacher or content providers and Generation Z as the students. A measurement of Generation Z in accepting the technology on learning is conducted by using a behavioral model, namely a unified theory of acceptance and use of technology (UTAUT). A confirmatory factor analysis with structural equation model was conducted, and sampling of Generation Z respondents was performed. The total of 150 respondents’ data was analyzed. The result shows that most of the measured variables have the significant and positive correlations. Facilitation condition factor is explored to be the most dominated factor to affect the Generation Z behavior intention. Several practical implications are discussed.

22 June 2021 in Healthcare
Verified
Journal Article
Open access
PDF file
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
RRRalph Andre C. Roque
Ralph Andre C. Roque
TCThanatorn Chuenyindee
Thanatorn Chuenyindee
MYMichael Nayat Young
Michael Nayat Young
JDJohn Francis T. Diaz
John Francis T. Diaz
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
ELearning has been the medium of delivery of medical educational institutions to address the scarcity of medical professionals during the COVID-19 pandemic. In this study, the Unified Theory of Acceptance and Use of Technology (UTAUT2) was extended to determine the factors affecting the acceptance of eLearning platforms to medical education in the Philippines during the COVID-19 pandemic. A total of 360 medical students voluntary participated and answered an online questionnaire that consisted of 40 questions. Structural Equation Modeling (SEM) indicated that performance expectancy was found to have the highest effect on behavioral intention, which was followed by learning value and instructor characteristics. A high behavioral intention was found to affect the actual use of eLearning platforms. Interestingly, social influence and habit were found not to be significant to behavioral intentions. This study is the first study that has explored the acceptance of eLearning platforms among medical students in the Philippines during the COVID-19 pandemic. The findings can be a theoretical guideline of the Commission on Higher Education of the Philippines for eLearning platforms. Finally, the framework would be very valuable for enhancing the open innovation in eLearning platforms in medical fields worldwide.

15 June 2021 in Foods
Verified
Journal Article
Open access
PDF file
AOArdvin Kester S. Ong
Ardvin Kester S. Ong
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
MLMa. Althea Deniella C. Libiran
Ma. Althea Deniella C. Libiran
YLYuanne Mae A. Lontoc
Yuanne Mae A. Lontoc
JLJoyce Anne V. Lunaria
Joyce Anne V. Lunaria
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar level, price range, brands, type of milk tea, cream cheese inclusion, and the amount of ice. Conjoint analysis with the orthogonal design was utilized to evaluate the preference of milk tea among consumers. The results showed that pearl size was the attribute most considered by consumers (29.137%), followed by sugar level (17.373%), the amount of ice (17.190%), the type of drink (13.421%), price (11.207%), and the least considered were cream cheese inclusion (9.525%) and the brands (2.147%). The findings of this study will be beneficial to milk tea firms about consumer preferences regarding the various attributes of milk tea. Finally, the result of this study could be applicable to different beverage-focused studies worldwide.

21 September 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
AOArdvin Kester S. Ong
Ardvin Kester S. Ong
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
KPKerr Lorenzo Picazo
Kerr Lorenzo Picazo
KSKim Aaron Salvador
Kim Aaron Salvador
BABobby Ardiansyahmiraja
Bobby Ardiansyahmiraja
MYMichael Nayat Young
Michael Nayat Young
The COVID-19 pandemic has had a great impact on the fitness centers industry. The purpose of this study is to analyze the preference of gym-goers on fitness centers in the Philippines during the COVID-19 pandemic by utilizing a conjoint analysis approach. One thousand gym-goers voluntarily participated in this study and answered 22 queries created from the orthogonal design. The results indicated that Price was the highest attribute considered (21.59%), followed by Ventilation (17.56%), Service (16.59%), Trainer (14.63%), Payment Method (11.95%), Operating Hours (8.90%), and Login (8.70%). The results also indicated that comfort, security, and fitness center services were the main aspects that gym-goers would consider as their main preference. The study highlighted how gym-goers are sensitive to the price set by the fitness centers. Moreover, due to the COVID-19 pandemic, ventilation and size are considered highly important attributes among gym-goers. Comfort, safety, and security are the main consideration to have sustainable fitness centers during and even after the COVID-19 pandemic. The outcome of this study may benefit fitness centers and increase their business market by considering the preference of customers. Finally, the result of this study can be utilized by fitness centers to promote a generalized fitness center for gym-goers of different generations, statuses, and even socioeconomic status during and even after the COVID-19 pandemic.