Satria Fadil Persada

Dr. Satria Fadil Persada


Research Focus & Metrics

Academic Career Length

6Years (2021-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
HTHans Tanto
Hans Tanto
MMMartinus Mariyanto
Martinus Mariyanto
CHChristopher Hanjaya
Christopher Hanjaya
MYMichael Nayat Young
Michael Nayat Young
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
Online food delivery service (OFDS) has been widely utilized during the new normal of the COVID-19 pandemic, especially in a developing country such as Indonesia. The purpose of this study was to determine factors influencing customer satisfaction and loyalty in OFDS during the new normal of the COVID-19 pandemic in Indonesia by utilizing the extended theory of planned behavior (TPB) approach. A total of 253 respondents voluntarily participated and answered 65 questions. Structural equation modeling (SEM) indicated that hedonic motivation (HM) was found to have the highest effect on customer satisfaction, followed by price (P), information quality (IQ), and promotion (PRO). Interestingly, this study found out that usability factors, such as navigational design (ND) and perceived ease of use (PEOU) were not significant to customer satisfaction and loyalty in OFDS during the new normal of COVID-19. This study can be the theoretical foundation that could be very beneficial for OFDS investors, IT engineers, and even academicians. Finally, this study can be applied and extended to determine factors influencing customer satisfaction and loyalty in OFDS during the new normal of COVID-19 in other countries.

Justine Roy BalinadoJustine Roy Balinado
Justine Roy Balinado
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
MYMichael Nayat Young
Michael Nayat Young
SPSatria Fadil Persada
Satria Fadil Persada
BABobby Ardiansyahmiraja
Bobby Ardiansyahmiraja
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
Assessment of service quality has been widely utilized in after-sales service, especially in the automotive industry. The purpose of the study was to determine factors affecting customer satisfaction in an automotive after-sales service at Toyota Dasmarinas-Cavite Philippines by utilizing the SERVQUAL approach. Several SERVQUAL dimensions such as tangibles, reliability, responsiveness, assurance, and empathy were analyzed simultaneously to the customer satisfaction. Structural equation modeling (SEM) indicated that among the five SERVQUAL dimensions, reliability and empathy were found to have significant relationships to the satisfaction of customers at Toyota Dasmarinas-Cavite Philippines. Interestingly, tangibles, responsiveness, and assurance were found to have no significant relationships to satisfaction. The servicing dealer must deliver a high quality of service to meet customer expectations and achieve high customer satisfaction, which subsequently builds customer trust towards the company. With these, customer retention and loyalty can be attained by the company that can also increase the company’s profit and competitive advantage.

22 June 2021 in Healthcare
Verified
Journal Article
Open access
PDF file
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
RRRalph Andre C. Roque
Ralph Andre C. Roque
TCThanatorn Chuenyindee
Thanatorn Chuenyindee
MYMichael Nayat Young
Michael Nayat Young
JDJohn Francis T. Diaz
John Francis T. Diaz
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
ELearning has been the medium of delivery of medical educational institutions to address the scarcity of medical professionals during the COVID-19 pandemic. In this study, the Unified Theory of Acceptance and Use of Technology (UTAUT2) was extended to determine the factors affecting the acceptance of eLearning platforms to medical education in the Philippines during the COVID-19 pandemic. A total of 360 medical students voluntary participated and answered an online questionnaire that consisted of 40 questions. Structural Equation Modeling (SEM) indicated that performance expectancy was found to have the highest effect on behavioral intention, which was followed by learning value and instructor characteristics. A high behavioral intention was found to affect the actual use of eLearning platforms. Interestingly, social influence and habit were found not to be significant to behavioral intentions. This study is the first study that has explored the acceptance of eLearning platforms among medical students in the Philippines during the COVID-19 pandemic. The findings can be a theoretical guideline of the Commission on Higher Education of the Philippines for eLearning platforms. Finally, the framework would be very valuable for enhancing the open innovation in eLearning platforms in medical fields worldwide.

15 June 2021 in Foods
Verified
Journal Article
Open access
PDF file
AOArdvin Kester S. Ong
Ardvin Kester S. Ong
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
MLMa. Althea Deniella C. Libiran
Ma. Althea Deniella C. Libiran
YLYuanne Mae A. Lontoc
Yuanne Mae A. Lontoc
JLJoyce Anne V. Lunaria
Joyce Anne V. Lunaria
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar level, price range, brands, type of milk tea, cream cheese inclusion, and the amount of ice. Conjoint analysis with the orthogonal design was utilized to evaluate the preference of milk tea among consumers. The results showed that pearl size was the attribute most considered by consumers (29.137%), followed by sugar level (17.373%), the amount of ice (17.190%), the type of drink (13.421%), price (11.207%), and the least considered were cream cheese inclusion (9.525%) and the brands (2.147%). The findings of this study will be beneficial to milk tea firms about consumer preferences regarding the various attributes of milk tea. Finally, the result of this study could be applicable to different beverage-focused studies worldwide.

28 December 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
DBDafit Bekti
Dafit Bekti
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
ABArif S. Budiman
Arif S. Budiman
IMI Made Putra Loka Mandala
I Made Putra Loka Mandala
MYMichael Nayat Young
Michael Nayat Young
Many developing countries on the equator, including Indonesia, have the potential for renewable and sustainable resources, such as solar energy. However, despite the enormous potential, the adoption level remains low. Previously, several studies discussed the potential, the feasibility, and the supporting policy of this technology, but none have been discussed from the customers’ perspective on a national scale. Therefore, this study attempts to determine the factors affecting the customers’ intention to use solar photovoltaics in Indonesia to develop a sustainable circular supply chain for renewable energy. This investigation was conducted based on integrating the unified theory of acceptance and use of technology 2 (UTAUT2) and the theory of planned behaviour (TPB). Furthermore, an online questionnaire was successfully distributed with a total of 208 participants. Structural equation modeling (SEM) was utilized to derive the causal relationships of the proposed hypotheses. The results indicated that price value (PV) has a positive relationship and a significant influence on attitude toward use (ATU), which leads to the behavioral intention (BI) to make the construct the most affecting factor. This is the first comprehensive study to analyze the intention to use rooftop solar panels based on the UTAUT2 and TPB framework. The successful approach to support photovoltaic use will bring less waste and strengthen the circular supply chain to support sustainable development.

27 May 2021 in Foods
Verified
Journal Article
Open access
PDF file
Yogi Tri PrasetyoYogi Tri Prasetyo
Yogi Tri Prasetyo
ACAllysa Mae Castillo
Allysa Mae Castillo
LSLouie John Salonga
Louie John Salonga
JSJohn Allen Sia
John Allen Sia
TCThanatorn Chuenyindee
Thanatorn Chuenyindee
ARAnak Agung Ngurah Perwira Redi
Anak Agung Ngurah Perwira Redi
The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines by utilizing the structural equation modeling (SEM) approach. A total of 305 Filipinos answered the online questionnaire, which contained 38 questions. The results of SEM indicated that subjective appetite (SA) was found to have a significant direct effect on menu options (MO). Consequently, MO was found to have significant direct effects on imagery elaboration (IE), vividness (VV), and convenience (CO), and an indirect effect on order accuracy (OA). Finally, SA, MO, IE, VV, OA, and CO were found to have significant effects on satisfaction (S), which subsequently led to loyalty (L) and repurchase intention (RI). Interestingly, MO was found to have the highest indirect effect on RI, indicating that MO is an important consideration for RI. This is the first comprehensive study evaluating drive-through fast food in the Philippines. The causal relationships of the present study can be applied and extended to evaluate the repurchase intention of drive-through fast food in other countries.