Víctor Manuel Mercader

Dr. Víctor Manuel Mercader

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Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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VMVíctor Manuel Mercader
Víctor Manuel Mercader
Esthela Galván-VelaEsthela Galván-Vela
Esthela Galván-Vela
Rafael Ravina-RipollRafael Ravina-Ripoll
Rafael Ravina-Ripoll
CPCristina Raluca Gh. Popescu
Cristina Raluca Gh. Popescu
The new economy and the knowledge-based society brought significant changes in all the areas of our daily lives. Also, the COVID-19 pandemic and the COVID-19 crisis implicated tremendous transformations in all the domains, on the one hand, threatening the balance of our society and, on the other hand, challenging the dynamic of the new economy development and the rhythm of the societal modernization. In these delicate times, the all-important relationship between ethics, leadership, teamwork, effective communication, productivity, and performance is brought to the attention, in particular, due to its benefits for our society, taking into consideration the pivotal advancement that a well governed relationship of this type could provide to the knowledge-based economy. The present research describes the implication of ethics in leadership, teamwork, effective communication, and productivity, which includes the application of ethical values as university graduates assume the role of each of the mentioned dimensions of study in the organizations. The absence of research that relates ethics to these four elements simultaneously was noticed. This information is essential to know how these dimensions influence the organizational level. The sample that included 410 university graduates was applied in Baja California, Mexico, and the industrial nucleus of great relevance, bordering California in the United States of America. The data was obtained using a questionnaire. A reliability and validity analysis of the measurement instrument was carried out in terms of the ethical values associated with the dimensions mentioned using the exploratory factor analysis by the principal components method. Qualitative items were also analyzed using the constant comparison method. The results obtained in this research provide a greater perspective and practical knowledge and support of usefulness and practical reality to businesspeople and employees, leaders and university graduates; and also extensive to students, teachers, and human beings in general, in order to be better prepared to give and apply solutions with their consequent ethical and productive achievements desired by all. Additionally, this current research has the purpose to raise the will to understand, at a higher level and at a more in-depth degree of knowledge, the relationship between ethics, leadership, teamwork, effective communication, productivity, and performance, in the attempt to foster a creative and innovative business environment, based on a robust and sustainable business administration and business competencies, capable to position at higher ranks the strengths, opportunities, aspirations and outcomes that today’s new economy is due to offer and diminish the dangerous effects of the COVID-19 pandemic and the COVID-19 crisis in all the domains.

1 January 2025 in Suma de Negocios
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VMVíctor Manuel Mercader
Víctor Manuel Mercader
Esthela Galván-VelaEsthela Galván-Vela
Esthela Galván-Vela
MSMario Alberto Salazar-Altamirano
Mario Alberto Salazar-Altamirano
Rafael Ravina-RipollRafael Ravina-Ripoll
Rafael Ravina-Ripoll
Introduction/Objective: this paper examines the influence of personal and social ethics, innovative behaviour, business training, and corporate social responsibility (CSR) on workplace and personal happiness. By exploring how these interconnected variables shape well-being in professional settings and extend into personal life, the research contributes to the broader understanding of happiness management within organisations. Methodology: a quantitative approach was adopted, utilising covariance-based structural equation modelling (CB-SEM). The study analysed a sample of 323 employees from the industrial sector in Baja California, Mexico. Data were collected using validated scales to measure personal and social ethics, innovative behaviour, business training, CSR, workplace happiness, and personal happiness. The methodology included exploratory factor analysis (EFA) and structural equation modelling (SEM) to evaluate the relationships between the variables. Results: the findings reveal that personal ethics, business training, and CSR significantly predict workplace happiness, which subsequently enhances personal happiness. In contrast, social ethics and innovative behaviour did not demonstrate a significant impact on workplace happiness, suggesting that cultural or contextual factors may mediate these relationships. Conclusions: the study underscores the importance of fostering ethical practices and investing in professional development to boost employee well-being. Organisations that prioritise ethical growth and professional training can enhance both workplace and overall happiness. Future research should investigate these dynamics across diverse cultural contexts and industries to further elucidate the nuanced relationships identified.

28 July 2019 in Journal of Management and Business Education
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VMVíctor Manuel Mercader
Víctor Manuel Mercader
Esta investigación, denominada por el autor Educación Inspiradora que engloba un término amplio, libre y útil al ser humano, aporta elementos e indicadores que intentan crear conciencia y ayudar a mejorar la actual educación, en pro de preparar al alumno, profesor, líderes y ser humano a adquirir y aplicar el conocimiento, de modo tal que sean capaces de pensar y solucionar en pro de logros éticos, productivos y con mayor felicidad. Se han combinado tres componentes principales, en primer lugar, un instrumento aplicado por vía electrónica y contestado anónimamente, que integra preguntas demográficas, así como las preguntas clave para determinar las categorizaciones o indicadores necesarios y útiles para lograr una mejor educación según el criterio y percepción de la muestra. La investigación es de tipo descriptivo, combinando el diseño cuantitativo con el cualitativo. La muestra está conformada por 309 profesionales y educadores del estado de Baja California en México, el cual es fronterizo con el estado de California de USA. En segundo lugar, la evaluación de los indicadores de una educación inspiradora presentada a la muestra y proveniente de resultados anteriores. Y, en tercer lugar, los resultados provenientes de la revisión de la literatura. La combinación de estos tres componentes ayuda a identificar y comprender la realidad que se vive en la educación y sugiere mejoras que contribuyen de forma significativa con la educación de manera integral e integradora. Los participantes de la muestra, al ser egresados universitarios con diferentes experiencias de aprendizaje y de trabajo, aportaron resultados según sus muy diferentes criterios y situaciones de vida y de trabajo.

1 January 2023 in Anduli
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Closed access
Esthela Galván-VelaEsthela Galván-Vela
Esthela Galván-Vela
VMVíctor Manuel Mercader
Víctor Manuel Mercader
Rafael Ravina-RipollRafael Ravina-Ripoll
Rafael Ravina-Ripoll
El intraemprendimiento (es decir, el espíritu empresarial que surge dentro de organizaciones establecidas) es clave para el desarrollo de las entidades que lo generan. De ahí que se le atribuyan resultados altamente positivos. Este constructo ha sido analizado durante más de tres décadas; sin embargo, el intraemprendimiento social, que surge de la necesidad de las empresas de ser reconocidas como entidades que generan valor social a partir de su misión, carece aún de suficiente bagaje científico. Por ello, por primera vez, este estudio evalúa empíricamente la misión social y la ética empresarial como determinantes del intraemprendimiento social. Se utilizó un cuestionario para recopilar datos de 603 profesionales de diferentes empresas de Baja California y México. Entre las técnicas de análisis de datos, se utilizó estadística descriptiva para verificar la composición univariada de los datos, y estadística inferencial para determinar la confiabilidad y validez de las escalas de medición. Los datos indican una relación altamente significativa entre la misión social corporativa y el intraemprendimiento social; sin embargo, los datos indican que la ética empresarial no está relacionada con los actos de intraemprendimiento social.

30 May 2026 in Revista Educación Superior y Sociedad (ESS)
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MSMario Alberto Salazar-Altamirano
Mario Alberto Salazar-Altamirano
OMOrlando Josué Martínez-Arvizu
Orlando Josué Martínez-Arvizu
Rafael Ravina-RipollRafael Ravina-Ripoll
Rafael Ravina-Ripoll
VMVíctor Manuel Mercader
Víctor Manuel Mercader
Generative Artificial Intelligence (GenAI) has become an emerging resource in higher education, with the potential both to innovate learning processes and to deepen pre-existing inequalities. The aim of this study was to comparatively analyze the perceptions of students from public and private Latin American universities regarding GenAI, considering cognitive dimensions (perceived usefulness, ease of use), attitudinal dimensions (attitude, trust, creativity), and socio-emotional dimensions (enjoyment, positive and negative emotions). A quantitative, cross-sectional, and comparative design was applied, with a sample of 274 students (51.8% from public institutions and 48.2% from private institutions), using a validated questionnaire with high levels of reliability (α > 0.80). Data were analyzed through MANOVA and univariate ANOVAs. The results show that students from private universities report higher perceptions of perceived usefulness, ease of use, and attitude towards GenAI, while emotional experiences (both positive and negative) remain homogeneous across both types of institutions. These findings partially confirm that structural inequalities influence technological adoption, albeit in different ways depending on the construct analyzed. The study concludes that public universities face limitations that may hinder an equitable integration of GenAI, raising risks of digital exclusion. At the educational policy level, it is recommended to strengthen technological infrastructure, promote digital literacy and teacher training programs, and consolidate collaborative networks such as NODESS. Recognizing GenAI as a strategic public good is essential to ensure that its incorporation into higher education contributes to equity and the Sustainable Development Goals.